GITEX 2012 INTERVIEWS ITU TELECOM World 2012 - Teletimes

What is your stand on that andhow are you playing a role ingreen datacenters?MR - Data centers are builtaround the world. And our setup is in this manner, out of ourheadquarters in Switzerland wehave localized our warehouse.We bring our products in and forlocal data centers we have lessertransport costs since we bringour products directly to the datacenters. We look at how wepackage our products. And howwe send the products to our customersand we dispatch themas quickly as possible so that theinstallers can quickly install ourproducts and leave the datacenters.So this is both time efficientand also in the green environmentmore reliable.The other thing that you have tolook at is the entire value chain.One aspect is with the productitself wherein we can use lessmaterial or recycled material.But then you have to considerthe entire value chain. As a swisscompany we have very goodproduction which meets thehighest military level standards,low carbon emissions.So I would say right from thepurchasing to the production todelivering the products to themarket we have tried to makeit as ecological as possible. Andwe consider reducing the entirefootprint and that is the valuethat we give to the datacenter.TT - What countries are you currentlyoperating in?MR - R&M is a Swiss basedorganization but we are activein Asia, we are active in mostcountries in Europe and we arevery active in the Middle Eastand Africa which is actually oneof our big target markets.TT - Are you planning to enterany new markets?MR - We are planning to bemore successful in the existingmarkets where we are present.There are still a lot of growthopportunities.Where we intend to enter newmarkets for example we haveTurkey where we intend to enternext year. We will add peopleand offices and infrastructurethere. So our plan is a combinationof growing in existingmarkets which targeting newmarkets as well.TT - You recently launched anew patch cord assembly. Whatdoes that mean for your customersand for your company?MR - If you look at this marketand the datacenter in particular,the time to market is important.Our customers don’t want towait 8 weeks- they want toexecute quickly. And that’s whywe have decided that certainkey components we want todecentralize. And we are nowthe first company to producethese patch cords locally here inDubai. So we now differentiateourselve not only though ourSwiss quality and innovativeproducts but also though speedin supply to the market andoffering of course the complete“Where we intend to enter new markets,we add peopleand offices and infrastructure there. So our plan is acombination of growing in existing markets whichtargeting new markets as well.”solution.TT - I hear that you’re alsobringing a new product- theFreenet UniPhy system?MR - This is an intelligentinfrastructure managementsolution that gives the customerthe ability to their cable systemsbetter than they could in thepast. This is an electronic wayto manage how movementchanges. This is why we arelaunching uniphy to meet theneeds of the customer today.TT - Are you working with anytelcos in the region?MR - Yes. Unfortunately I cannotname these but we deal withthe leading operators in theUAE, Saudi and Oman and weare continuing to develop ourpartnerships with the fiber tothe home.TT - What is your go to marketstrategy in the Middle East?MR - I think what’s importantis that we are not here to sell abox but rather to sell a solution.To sell a solution we need some28 November 2012www.teletimesinternational.com