GITEX 2012 INTERVIEWS ITU TELECOM World 2012 - Teletimes

Simpana:Reducingcomplexity andincreasing valueInterview: Gulraiz KhalidTeletimes - Can you please giveus some background on the ‘BigData’ trend?Fiona Moon - Big data is beingtalked about by everybody andit affects every industry butparticularly the telcos becauseof the amount of data that theyare running. Big data basicallymeans how you analyze it. Soyour volume of data isn’t anybigger other than your businessis growing- it’s the analysisof the data that is the big dataoperation. So that’s really whatpeople are looking at today.And if you look at telcos in thisregion, we have several customersin the region who are telcos,the issues that they have is thatthey have to analyse a lot of livedata. People using their mobilephones are always sending textmessages etc. Phones now arevery sophisticated. You have allsorts of cameras and so picturesbeing stored on mobile devicesand they are no longer just makinga phone call. So the volumeof data and the social classificationof data is immense and itwill continue to grow.What the service providers wantto do is to enable their analysisto show them what you do withyour phone. So for exampleif you take any pictures andyou store them they will knowhow much network your using,whether you store things to thecloud. And they will learn aboutyour usage and because of yourbehaviour and they can guideyou towards product that youwould be interested in.TT - How would you differentiateyour operations from thoseof Google and Amazon.FM - Our customers make theirown decisions on how theyhandle their data. Telcos for examplehave to store data such asphone records, transactions, behaviouralrecords- for purposesof billing, compliance and due togovernment restrictions. Googleand Amazon on the other handare transactional. It is the usersbehaviour- you go on to googleand you ask questions. Theybuild a personal profile of youbut the data does not have to bestored anywhere. They analyzewhat you do and then they usethat to send inforrmation to you.And Simpana is the software thatenables such kind of operations.We ourselves don’t interferewith any of the data. We enableour customers whether they arebanks, telcos, social media, utilities,manufacturing.Fiona MoonMarketing Director EMEACommVault SystemsFiona joined CommVault in September 2006and has full responsibility for Marketing acrossthe region, and has over 20 years experiencein the Software industry.As part of the seniormanagement team Fiona helps to definemarket strategy for CommVault and with thesupport of her team implement the marketingelements across the region. Fiona came fromSymantec formally Veritas where she held asenior EMEA role and previously has also runmarketing organizations for SSA, Marcam,Walker and Manugistics.Fiona enjoys cooking, reading and collectingrare and vintage shoes. She started running in1994 and has now completed over 50 10k runsacross the world.36 November 2012www.teletimesinternational.com