Rapport nr - SIFO

34products sold with a CCP or a label as a sign of quality, there is a national area of diffusion as well asdiffusion within hyper markets (82% for CCP and 50% for labels). Small shops are the second mostimportant places of commercialization for labels, with 36% of sales (Agreste n°79, 2005).The sales of PDO are more international, with approximately 10% for the EU and 10% for all othercountries. In addition, PDO, opposite to the other signs of quality, can be sold not only in supermarketsbut also in open markets or in small stores. This is the result of improvements in safety quality ineach product. This also guarantees product quality, resulting from the brand’s reputation and numerouscontrols organised by the French control services (DSV, DGCCRF).