ChurchW rksWORLD REPORTSeventh-day <strong>Adventist</strong> communicators from acrossCuba gathered recently at La Víbora <strong>Adventist</strong>Church in Havana for a three-day conference to <strong>net</strong>work,sharpen their skills, and learn better ways to communicatehope in their communities.Nearly four dozen communicators were in attendanceto learn how to write news articles, <strong>as</strong> well <strong>as</strong> hear aboutcommunication duties and responsibilities, the direction ofthe media, practical communication, the church <strong>as</strong> a supercommunicatedorganization, and social <strong>net</strong>working.With practically no Inter<strong>net</strong> access and limited workingequipment, the church headquartered in Havana struggles tocommunicate with its four regional offices that oversee morethan 280 congregations in the 16 provinces on the island.“Through this conference we wanted our communicatorsto be clear on the objective of building bridges of hopethroughout our country,” said Dayamí Rodríguez, communicationdirector for the church in Cuba. “Every constructionsite needs to have professional builders for a successful outcome;the same goes for us <strong>as</strong> communicators of the truth.We must be trained to fulfill the mission of the church.”It’s not only about keeping a church informed but alsoabout reaching every corner of the island, said Rodríguez.Informing and reaching is still a process that takes time,she explains.“We work with what we have available,” said Rodríguez.“Our best way to communicate among our regional offices isthrough landline telephone communication and newsletters.”“We are able to promote our church initiatives, plans,strategies, and activities from the different departmentsand ministries to reach across all our provinces,” she added.Rodríguez, who h<strong>as</strong> been communication director for alittle more than a year, said the conference w<strong>as</strong> also an opportunityto push communicators to <strong>net</strong>work and establish moredialogue among themselves—in spite of existing challenges.However, these challenges have not prevented a growingchurch from establishing a structure for communicatingand spreading the good news of salvation through printednewsletters and pamphlets, Rodríguez added.Coralia García h<strong>as</strong> been a p<strong>as</strong>sionate communicator <strong>as</strong>she spreads hope in Santa Clara, the central region of theisland. For 12 years García h<strong>as</strong> labored to produce monthlynewsletters to inform members about what is taking placein the church in her region and the island, share encouragingstories, and bring about unity to a church membershipmostly aware of what takes place in a short-mile radiusaround them. She is able to print dozens of newsletters formembers and nonmembers who subscribe to them.She is excited to participate in the conference, the firstshe h<strong>as</strong> seen organized for decades.Cuba’sSeventh-day<strong>Adventist</strong> ChurchSharpensCommunicMembership h<strong>as</strong> grown to 31,000 in20 years, despite limited resourcesBy Libna Stevens,Inter-American Division, reporting from Havana, Cuba“This workshop h<strong>as</strong> really helped me in expanding myknowledge and confirming my resolve to continue doingmy best to communicate our message,” said García. Shehopes that <strong>net</strong>working among her fellow <strong>Adventist</strong> communicatorson the island will result in greater outreach.Arnaldo Rodríguez, 30, p<strong>as</strong>tors an <strong>Adventist</strong> group of30 members in Batabanó, a municipality in the south ofHavana. He is also the communication director in hischurch. Rodríguez is in awe of what he h<strong>as</strong> learned in theconference, but sometimes feels overwhelmed by the lackof resources, such <strong>as</strong> a phone, computer, camera, and more.“I liked what I’ve learned in this conference,” saidRodríguez. “The tools we may or may not have are notimportant; the message we must carry is most important.”Rodríguez, who is an information systems technologistby trade, left his cyber job to become a p<strong>as</strong>tor two yearsago. He points out that he worked with wonderful toolsbefore, but is comforted by the importance of the messagehe must carry. He is excited to be part of a team composedof techs like him from throughout churches in Havana that<strong>as</strong>sists when church programs or special activities takeplace and productions are needed.Reider Querol, communication director for the E<strong>as</strong>tConference in Cuba, struggles with limited resources, butstrives every month to publish a series of pamphlets withnews and information for each of the church’s departmentsand ministries.Yordángel Franco Navarro, who overse<strong>as</strong> a mountain-6 <strong>Adventist</strong> <strong>World</strong> | October 2011
photos by Libna Stevensation SkillsLeft: PRESENTATION: Abel Márquez, <strong>as</strong>sociatecommunication director for the church inInter-America, presents a seminar at La Víbora<strong>Adventist</strong> Church, Havana, Cuba, July 1, 2011.Right: CONGREGATION: Participants in worshipservice July 2, 2011, during the communicationseminar at La Víbora Seventh-day <strong>Adventist</strong>Church.ous area belonging to the newly organized mission in thee<strong>as</strong>tern part of the island, hopes to soon find ways to bettercommunicate in his region. A former journalist, hedreams of one day using a camera to capture images ofwhat is taking place in the churches he oversees. Hereports on the progress of his region to his fellow communicatorsfrom a used-up notebook and holds photographprints of activities and stories that took place severalmonths ago.“These photos were taken by a member who sharedthem with me,” said Franco. He admits his news is not“fresh,” but it’s the only way he can share it now.Most communicators like Franco do not possess a camera.García is one of the few who do; a church membergave her a 7.2-megapixel digital camera years ago beforethat member left the island. Many of her colleagues havenot been so fortunate.Dayami Rodríguez understands the challenges her communicatorsface. She too struggles to produce materialswith limited equipment. Her small studio staff endeavorsto work with a broken-down video camera, a used donatedhome-video camera, an old CD burning machine, and acomputer. “It’s what we can work with <strong>as</strong> we produce <strong>au</strong>dioand video programs for our membership,” said Rodríguez.Yet she points out that the work of spreading the messageof hope and communicating activities and events is stillmultiplying and not limiting the church.Rodríguez, who also heads the community’s Art andCulture Department, recently organized a island-wideactivity where dozens of <strong>Adventist</strong> artists displayed theirpaintings and works. She plans to organize a photographycompetition to involve church members across the islandwith whatever camer<strong>as</strong> they have at hand.“We will continue to work the best we can to sharehope,” said Rodríguez. “Our communicators will sharetheir learned knowledge in this conference with theirrespective churches and territories.”Rodríguez, just like her fellow communicators, dreamsof when online access will be available on the island to satisfytheir hunger to learn of what is taking place in the<strong>Adventist</strong> Church surrounding Cuba and around theworld. For now, they hope for a better tomorrow and workhard to <strong>net</strong>work together.Aldo Pérez, president of the church in Cuba, firmlyshares the vision of communication on the island. With agrowing membership of more than 31,000 members, heand his fellow administrators see the greater impact communicatorscan have on the island.“Now, more than ever, we see the importance of communicatingmore love and hope, and believe in the workthey are doing,” he adds. “We have grown rapidly from10,000 members in 1990 to 31,179 this year and believe therole of the communication department is invaluable.”“We know how crucial it is to have an informed churchmembership and hope that our administrators and leadersin each of our four fields capture the vision of how communicationcan aid in the integrated evangelism strategy ofsharing the message of truth,” said Pérez.“The leadership of the union communication departmentand the administration during the event allowed meto see the commitment they have to sharing love by usingall available means,” he added.The Seventh-day <strong>Adventist</strong> Church in Cuba w<strong>as</strong> establishedin 1905. The church oversees three conferences, onemission, a seminary, and more than 280 churches andcongregations. nOctober 2011 | <strong>Adventist</strong> <strong>World</strong> 7