THAILAND DAIRY INDUSTRY

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10. Marketing of animal productIssues and Problem‣ Most of farmers sell their primary product tolocal milk collecting center‣ Farmers get a little profit and cannot completewith other brands in the marketCurrent approaches for solutions‣ Promoting dairy products totally produced fromfresh milk as high quality product for health‣ Increase domestic milk consumption‣ Establish local brands ( dairy cooperative brand )and sell processed milk directly to localconsumers .‣ Balancing of demand and supply of raw milk toavoid over production problems
VisionStrategyMission1. Research anddevelopment on dairy1. Research farminganddevelopment ondairy farmingStrength of farmers for good future of dairy industry2. Improve dairybreeding forenhancingproductionefficiency2. Develop and enhancefarmers performance inmilk producing3. Reducecost of dairyproduction3. Promote milk consumptionand develop milk product forcompetition4. Promote milkconsumptionand developmilk product forcompetition5. Increase efficiencyof dairy farmerorganization4. Increase efficiency ofdairy farmer organization6. Improvedatabase systemGoal1. Increase milkyield from 12 kgto 15kg/cow/day2.teachnologytransfer to20,000farmer3.Milk qualitymeet goodstandardcriteria at least80 %4.Reduce costfor increasingprofit at least10 %5.Increase milkconsumptionfrom 14 liters to20liters/person/year6.Establish Dairy Board Officein 2016KPIKPI I% Good AgriculturalPractice (GAP) farmersKPI II% processed milk thatincreasing each yearKPI III% milkconsumption incountry thatincreasing eachyearKPI IV% increasingfarm profitKPI V% export product thatincreasing each yearKPI VI6.Establish Dairy BoardOffice in 2016
Page 1: THAILANDDAIRY INDUSTRYDepartment of
Page 5 and 6: Dairy Cow Density of Thailand on 20
Page 7 and 8: Dairy Milk PriceYearFarm Gate Price
Page 9 and 10: On 2010 , Thailand imported dairy p
Page 11 and 12: Main Exported dairy ProductQuantity
Page 13 and 14: ORGANIZATION CHARTMinistry ofAgricu
Page 15 and 16: 1. Genetic ImprovementIssues and Pr
Page 17 and 18: 3. Farmers’ group related to live
Page 19 and 20: 5. Utilization of local resources a
Page 21 and 22: 7. Utilization of animal by-product
Page 23: 9. Processing of animal productIssu

THAILAND DAIRY INDUSTRY

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