13.07.2015 Views

Business and Management 2013 - Cambridge University Press India

Business and Management 2013 - Cambridge University Press India

Business and Management 2013 - Cambridge University Press India

SHOW MORE
SHOW LESS
  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

International business 13competence that will be highly valued bytheir future employers.Advance praise:‘This is an exceptional textbook. Theauthors artfully translate academictheory <strong>and</strong> empirical research findingsto practical applications in a mannerthat makes for compelling reading.This book is a wonderful guide both tothe student who is a ‘global neophyte’<strong>and</strong> for students who have had theopportunity to live <strong>and</strong> perhapswork overseas. This is one of the bestinternational management textbooksthat I have come across in thirty yearsof working in the field. I heartilyrecommend it.’Mark E. Mendenhall, J. Burton Frierson Chair ofExcellence in <strong>Business</strong> Leadership, <strong>University</strong> ofTennesseeContents: Part I. Challenges for GlobalManagers: 1. The new global realities; 2. Thenew global managers; Part II. DevelopingGlobal Underst<strong>and</strong>ing: 3. The culturalenvironment; 4. The organizationalenvironment; 5. The situational environment;Part III. Developing Global <strong>Management</strong>Skills: 6. Communicating across cultures;7. Negotiating global agreements;8. Leading global organizations;9. Managing a global workforce;10. Working with global teams; 11. Living<strong>and</strong> working globally; 12. Epilogue: thejourney continues.<strong>2013</strong> 247 x 174 mm 464pp 86 b/w illus.978-1-107-03012-1 Hardback £65.00978-1-107-64591-2 Paperback £34.99Publication March <strong>2013</strong>www.cambridge.org/9781107030121The CompetitiveAdvantage ofEmerging MarketMultinationalsEdited by Peter J. WilliamsonJudge <strong>Business</strong> School, <strong>Cambridge</strong>Ravi RamamurtiNortheastern <strong>University</strong>, BostonAfonso Fleury<strong>University</strong> of Sao Paulo<strong>and</strong> Maria Tereza Leme FleuryFundacio Getulio Vargas, Sao PauloMultinationals from the BRIC countriesare a new <strong>and</strong> powerful force in globalcompetition <strong>and</strong> are challenging theincumbency of much older globalcompanies from Europe, the USA <strong>and</strong>Japan. This book examines how this newbreed of multinationals has transformedglobal competition through innovation,foreign investment <strong>and</strong> overseasacquisitions.<strong>2013</strong> 228 x 152 mm 250pp21 b/w illus. 32 tables978-1-107-03255-2 Hardback c. £65.00978-1-107-65941-4 Paperback c. £25.99Publication March <strong>2013</strong>www.cambridge.org/9781107032552TextbookInternational<strong>Business</strong> StrategySecond editionAlain Verbeke<strong>University</strong> of CalgaryThis is the first textbook on internationalbusiness strategy that combinesanalytical rigour <strong>and</strong> true managerialinsight on the functioning of largemultinational enterprises (MNEs). Withunique commentary on 48 seminalarticles, the book shows how these canbe applied to businesses engaged ineBooks available at www.cambridge.org/ebookstore

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!