1st year EE - Centurion University

2. Communication in Organizational Settings: Patterns of Communication in the Business World –Upward, Downward, Horizontal Grapevine etc, Channels of Communication- Internal andExternal, Formal and Informal3. Introduction to Cross Cultural Communication4. Strategies to Overcome Communication BarriersMODULE-II: READING AND WRITING(15 HOURS)This unit works on the competency in reading and writing skills through such tasks/activities as readingbooks, articles, magazines, novels, developing outlines, key expressions, situations, slogan writing andtheme building exercises, dialogue writing, interpreting pictures, technical writing.1. Importance of Developing Reading Skills2. Sub-Skills of Reading: Predicting Content, Skimming & Scanning, Topic sentence andsupporting details, Inferential Reading, Guessing the Meaning of Unfamiliar Words,Note Making3. Importance of Writing Skills and Principles of Effective Writing3.1 Writing Process: Pre-writing, Drafting and Re-Writing3.1.1. Paragraph Writing3.1.2. Summaries and Abstracts3.2. Business Correspondence: Writing Business Letters, E-mail Messages,Memo, Notice, Circulars, Reports, Proposals3.3. Career Communication: Writing Resume/ CV and Job Application LetterMODULE-III: LISTENING AND SPEAKING(9 HOURS)Listening is the mother of all speaking. This unit aims to achieve competence in speaking i.e., the abilityto communicate orally in clear, coherent, and persuasive language appropriate to purpose, occasion,and audience. The module focuses on developing this competency which includes acquiring poise anddeveloping control of the language through experience in making presentations to small groups, to largegroups, and through the media.1. Listening Skills: Listening Process, Hearing and Listening, Types and Barriers, EffectiveListening Strategies2. Common forms of Oral Communication in the Business World:2.1. Meetings: Organize Meetings, Preparing an Agenda, Chairing a Meeting, DraftingResolutions, Writing Minutes2.2. Persuasive Speaking: Improving Fluency and Self Expressions, Articulation, GoodPronunciation, Voice Quality2.3. Making an Oral Presentation: Planning, Preparing and Delivery2.4. Facing an Interview: Preparation, Types of Interview, Do’s and Don’ts2.5. Group Discussions: Debate and GD, Types of GD, GD Etiquette(Treatment: Developing listening and speaking skills through various activities, such as role playactivities, practicing short dialogues, JAM, group discussions, debates , speeches , listening to newsbulletins, viewing and reviewing documentaries and short films etc.)BOOKS RECOMMENDED10. Effective Technical Communication, M. Ashraf Rizvi, TMH Publications.11. Business Communication, Krizan. Merrier. Logan. Williams, Thomson12. Business Communication Today, Courtland L Bovee, John V Thill & Mukesh Chaturvedi, PearsonEducation.15