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MARCH 2013Triathlon ScienceJoe Friel and Jim Vance, Editors“The scientific information discussed in Triathlon Science will giveevery reader a deeper understanding of the how and why behinda training program. It is a great resource for coaches and athletesalike.”Linda ClevelandCoach Development Manager, USA TriathlonJoe Friel is one of the most recognized and respected names intriathlon as a coach, consultant, and author. Friel’s The Triathlete’sTraining Bible has sold more than 250,000 copies and is the sport’sbest-selling book. Friel and fellow editor Jim Vance, a USA Triathlonlevel 2 certified coach and former elite triathlete, have assembled 21of the world’s leading experts to author the most comprehensive titleon the market for triathletes, Triathlon Science.Paperback • 664 pages • 7 x 10209 illus • ISBN 978-1-4504-2380-9$27.95 U.S. • $29.95 CDN • $33.95 AUS • $45.99 NZpromotion plans• Advertising in Triathlete, Running Times, Marathon &Beyond, and the Boston Marathon Magazine• National direct mail• National press release campaignBest-selling TRIATHLON titlesTriathlon Anatomy (978-1-4504-2138-6)Complete Triathlon Guide (978-1-4504-1260-5)Championship Triathlon Training (978-0-7360-6919-9)Triathlon Science contributors from all over the world cover thelatest research and strategies on nutrition and nutrient timing;training and conditioning methods; cutting-edge technologies usedto enhance, monitor, and analyze training and performance; andevent-specific training and tactics for varied race distances, includingsprint, Olympic, half-Ironman, Ironman, and duathlon. The textalso has comprehensive coverage on physiology, gender, genetics,biomechanics, training methods, and psychology.Triathlon has enjoyed unprecedented growth over the past decade,and participation in the United States is at an all-time high. A 2011Sporting Goods Manufacturers Association study estimated thatnearly 2.3 million Americans participated in at least one triathlon in2010, growth of 55% in just one year. Another study reported thattriathletes seek the latest developments in training and technologyto gain a competitive edge in races and to improve race times.Triathlon Science offers these hard-core enthusiasts exactly whatthey crave: the latest science related to triathlon-specific swimming,biking, and running delivered by the sport’s most authoritativeexperts in an accessible format.About the EDITORsJoe Friel, MSc, has trained endurance athletes since 1980. He served as head coach of the U.S. national triathlon teamat the world championships in 2000, and athletes he has worked with have appeared in the Olympic Games and worldand national championships. He is cofounder of USA Triathlon’s National Coaching Association and served on the USATriathlon Coaching Certification Committee. Friel is a Colorado state masters triathlon champion and a Rocky Mountainregion and Southwest region duathlon age-group champion. As a member of several national duathlon teams, Friel wasa top 5 contender in world-class events, and he is author of five books.Jim Vance is a triathlon and duathlon, running, and cycling coach at TrainingBible Coaching and the founder and headcoach of TriJuniors, a USAT high-performance team in San Diego. For his coaching, he was awarded the 2009 Tri Club ofSan Diego Coach of the Year and was appointed U.S. elite national team coach for the Duathlon World Championshipsin 2011 and 2012. He has coached athletes who have won or qualified for events, including the U.S. Elite NationalChampionship, Elite ITU World Championship, Ironman World Championship, 70.3 World Championship, and XTERRAEuropean Tour Elite.6U.S. 1.800.747.4457 • Canada 1.800.465.7301 • Europe +44 (0) 113 255 5665 • Australia (08) 8372 0999 • New Zealand 0800 222 062