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The City of Madrid is fully committed tobusiness tourismMadrid is an ideal destination for Business Tourism. Each year, the Spanish capitalwelcomes over one million business tourists, representing one eighth of the overallfigure of tourists visiting the city, which surpassed eight million in 2012.One of the capital's greatest advantages is its communications system. Madrid is theindisputable international hub between Europe and South America, and has anenormous potential to become the main gateway to North America thanks to its mainairport, which has direct flights to 200 cities worldwide. Madrid-Barajas is rankedfourth among European airports in terms of volume, with over 45 million passengers in2012, and seeks to become third following the enlargement of terminal 4, thanks towhich it may reach 70 million passengers per year.In addition, Madrid has an extensive subway network, city and intercity bus service,and an excellent railroad system interconnecting the main cities in Spain quickly anddirectly via the high-speed AVE. Its strategic situation in the center of Spain and its vastcultural and leisure offering easily turns business tourism into leisure tourism.Distances from Madrid in hoursBarcelona 2.30Cordoba 1.50Malaga 2.25Toledo 0.30Seville 2.20Valencia 1.35Valladolid 1.00Zaragoza 1.15


Madrid is also prominent for its range of hotels, particularly for the excellent qualitypriceratio of its 3, 4 and 5-star hotels.The city of Madrid has 234 hotels in these categories for a total of almost eightythousand hotel beds. When considering all establishments in the region of Madrid, thisfigure increases to 1,191 establishments with 104,195 hotel beds.The price for a one night's stay in a hotel in the city of Madrid continues to be highlycompetitive, with a quality-price ratio hardly comparable to any other city worldwide.According to data from a hotel survey by Hotels.com, Madrid maintained an averagerate of €108 (£95) in 2012, which is in line with Vienna or Berlin but cheaper thandirect competitors such as Rome, London or Paris.3*Hotel4*Hotel5*HotelAveragepriceEUROPEBerlin 56 74 116 82Istanbul 67 88 147 101Madrid 69 78 138 95Vienna 79 86 144 103Barcelona 67 101 175 114Stockholm 95 136 186 139Amsterdam 88 110 159 119Copenhagen 99 115 163 126Moscow 95 160 204 153Rome 83 105 227 138London 89 128 232 150Paris 102 151 290 181REST OF WORLDMumbai 72 99 136 102Sydney 91 124 191 135Shanghai 52 77 143 91Cape Town 65 98 199 121Rio de Janeiro 145 205 340 230Los Angeles 110 186 280 192Tokyo 87 160 317 188New York 161 203 332 232Hotel Price Index by Hotels.com. Prices in £The city of Madrid boasts a wealth of main attractions of magnificent cultural, culinaryand commercial appeal.In no more than one kilometer, the city's Art Walk links three of the world's greatest artgalleries -the Prado, the Thyssen-Bornemisza and the Reina Sofía museums-, whichopen their doors to over seven million visitors annually. Nothing to do with classicpaintings, one of tourists' favorite museums is the Real Madrid CF Museum, whichdisplays this soccer team's history and trophies.Culinary connoisseurs will find their paradise in Madrid. The capital has approximately15.776 eating and drinking establishments, including restaurants, cafes, bars andnightclubs. Among the exceptional restaurants throughout Madrid offering culinarydelights from around the world, nine have received Michelin Stars, three of which -


Santceloni, Sergi Arola and Ramón Freixa Madrid- have recently obtained their secondstar. The renowned Madrid nightlife, with styles suited to all tastes, leaves no onedisenchanted.With its variety of shops, from traditional downtown markets to the exclusive GoldenMile home to international fashion's top brands, options in Madrid are endless.In addition to all this, the city also boasts an enviable climate with almost 3,000 hoursof sun annually, low crime level, a high quality of life and a multicultural environmentthat make it the perfect place to mix business and pleasure.Through Madrid Convention Bureau, part of Madrid Visitors & Convention Bureau andunder the direction of the Arts, Sport and Tourism Department, the Madrid Councilwill intensify its promotional efforts in 2013 to continue being a benchmark in thissegment of tourism, in accordance with the 2012-2015 Strategic Plan presented by theMayor of Madrid, Ana Botella, on April 23, 2012. This plan envisages fartherpromotional activities in “mature” markets in addition to engaging in activities inChina, the Middle East and Russia. Madrid Visitors & Convention Bureau, with almost200 partners from private companies and public bodies providing professional servicesfor business tourism, leads this market's promotion through destination activities,events organized in Madrid, a comprehensive media and promotional plan, and themanagement of candidacies for conferences and company events.Of which:Meetings held in 2012CongressesConventionsSeminars, others17,5381,9106,5509,078Participants 1,272.872Meeting/participant ratio 72.58Average meeting duration1.71 daysAverage duration of stay2.43 daysMost active sectorsCulturalPharmaceutical13.7%11.8%Direct expense impact 998,275,117€Average assessment of the cityArchitecture and monumentsCultural offeringLeisure and entertainment offering7.97/108.308.298.23The fruits of the work carried out by Madrid-based tourism bodies and companies areevident in that Madrid has been ranked fourth in the 2012 edition of the annual reportpublished by ICCA (International Congress and Convention Association) from among


all the mayor cities hosting international conventions on a global scale. Madrid is thevenue chosen every year not only by bodies and associations, but also by multinationalcompanies, for their large meetings.In 2013 alone, Madrid host the EULAR Congress 2013 (European League AgainstRheumatism), with 15,000 visitors, and Microsoft TechED 2013, with 4,500 visitors.The year 2014 will welcome ESMO 2014 (European Society for Medical Oncology), withapproximately 18,000 visiting professionals:2016 EUROPEAN PSYCHIATRY CONGRESS4,000 DelegatesCONGRESS OF THE INTERNATIONAL FISCAL ASSOCIATION2,000 Delegates2015 12th WORLD CONGRESS OF PERINATAL MEDICINE3,500 Delegates2014 EAS - European Atherosclerosis Society Congress5,000 DelegatesESMO - European Society of Medical Oncology18,000 DelegatesWorld Congress on Psychiatry6,000 DelegatesHUPO2,000 DelegatesNO-DIG2,500 Delegates2013 EULAR15,000 DelegatesFEA- 28th International Aerosol Congress & Exhibition2,000 Delegates16th Biennial Conference in Sol-Gel Science and Technology1,500 DelegatesATCA CANSO Congress 5,000 DelegatesIn addition, major international trade fairs such as Fitur and Arco will be held at thelargest convention center in Spain, one of the leading venues in Europe: IFEMA(200,000 m2 in exhibition space and 2 auditoriums spanning 10,000 m2).The Príncipe Felipe Congress Center is the city's largest auditorium, seating 2,242 andlocated at a large hotel within easy reach from the airport.Another large venue for exhibitions, conventions and congresses is the MunicipalConference Centre of Madrid, which reopened its doors at the end of April with anevent presided by the Mayor of Madrid, Ana Botella, coinciding with thecommemoration of the 20th anniversary of this infrastructure's construction.Ever since its inauguration, the Municipal Conference Centre has consolidated itsposition as a benchmark venue for small and medium-sized companies, and as a site forevents of significant political, institutional or social repercussion. The Heads of Stateand Government of the European Union agreed to coin the Euro as the single currencyat the Madrid Summit held at the building in Campo de las Naciones. This venue hashosted summits for NATO, the UN, the European Union, Latin America and theCaribbean; the meeting in Spain of the International Monetary Fund and dozens ofpolitical, economic and social events.


The venue has an auditorium with seating capacity for 1,800 people, a multi-purposehall spanning 2,200 m 2 , meeting rooms of various sizes, exhibition areas, a parking lotand a VIP area, thus enabling the site to host a broad range of events and projects.OTHER DATA OF INTEREST:Inhabitants in the City ofMadrid(Source: Local Census.General Directorate ofStatistics Madrid Council.Data from July 2012)3,251,442 3rd most populated city in Europe after Berlin andLondonForeigners living in Madrid(Source: Local Census.General Directorate ofStatistics Madrid Council.Data from July 2012.)GDP (1) (% represented bytourism in the GDP of theRegion of Madrid)(Source: Statistics Institute ofthe Region of Madrid. Datafrom 2010)GDP (1) (% represented bytourism in the GDP of theRegion of Madrid)(Source: Statistics Institute ofthe Region of Madrid. Datafrom 2010)GDP (1) (% represented by thetourism sector GDP inthe Region of Madrid relativeto the total tourism sectorGDPin Spain)(Source: Statistics Institute ofthe Region of Madrid)No. of kilometers in thesubway network(Source:http://www.metromadrid.es)Number of subway stations(Source:http://www.metromadrid.es)Number of eating and drinkingestablishments in the city ofMadrid(Source: General Directorateof Statistics Madrid Council.Data from 2010)Stores in the city of Madrid(Source: General Directorateof Statistics Madrid Council.2010)Number of sunlight hours(Source: National StatisticsInstitute)Green spaces (in hectares)(Source: General Directorateof Statistics Madrid Council)493,738 Foreign nationals make up 15.19% of Madrid'spopulation5.30% Madrid's per capita income exceeds the EU averageby 34%.Madrid is also the Spanish city with the largesteconomic growth, having increased its GDP by €36billion since 20035.30% Madrid's per capita income exceeds the EU averageby 34%.Madrid is also the Spanish city with the largesteconomic growth, having increased its GDP by €36billion since 20039.70% According to the WTO, Spain ranks second in termsof income from tourism.293 Second largest subway network in Europe and one ofthe top ten worldwide.300 Metro de Madrid received the MetroRail Award in2011 for the most innovative subway in the world(Source: www.metromadrid.es)15,776 The oldest restaurant in the world is located inMadrid (Casa Botín, founded in 1725), according tothe Guinness Book of World Records.47,684 Madrid, the 2nd best city in Europe for shopping.According to the Globe Shopper Index ranking.2,710 Madrid is the European capital with the most hoursof sunlight.5,941.15 Madrid is the European capital with the most greenspaces. 26.4% of municipal land is located in theMonte del Pardo nature reserve.Madrid Río Park has more trees than New York'sCentral Park.(1) Gross Domestic Product


Contact:Madrid Convention BureauPlaza Mayor, 27- 2ª28012 MadridTel +34 91 758 55 28info.mcb@esmadrid.comwww.esmadrid.com/mcb

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