connexions_apr09 - local CFA Societies

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society relationsLevel 2 Funding Report:EMEA Society ProjectsResults from the first applicationround for the new CFA Institute Level2 funding were announced in February2009. There was a strong showing fromthe EMEA region: all 18 societies thatsubmitted proposals by the deadlinewere awarded all or part of the fundsthey requested.Here is a summary of the projects thesesocieties will be developing over thecoming months. We hope this will helpsocieties develop proposals for 2010.The Level 2 funding process will beexamined over the coming monthswith the intention of improving theprogramme. Details are expected to beavailable in June or July 2009 and willbe posted online at the Society LeaderResource Centre.Society Project Objective(s)BahrainBermudaParticipation in a Career Fairconducted by the University ofBahrainSociety’s 20th Anniversary Project(reception and investor educationadvertising insert in Bermudadaily newspaper)To target students of the Banking and Financegraduation course to pursue the CFA Program.To provide impetus to raise public awareness andeducate investors.Bulgaria Career Development Event To create further awareness and influence amongstemployers in the local financial industry.CzechRepublicEgyptFinlandGermanyItalyForecast DinnerSeminars with prominentinvestment professionals fromthe local investment communitySpeaker event (three foreignspeakers) focussing on a timelytopic and targeting members,students, universities andmembers of the local investmentprofessionSpeaker and networking eventsin multiple financial centresPrize for the best post-graduatedissertationTo generate significant brand awareness of theCFA Program and the CFA designation in the CzechRepublic.To build awareness of the importance to theinvestment community of having a local, professionalsociety.To build awareness of CFA Institute and the CFAdesignation and to launch employer outreach efforts.To build on progress in becoming a countrywidesociety.To gain visibility with universities, graduates andpotential CFA candidates, media and members. Toprovide an opportunity for professors to engage withthe society as part of the judging panel.Kuwait Society launch event To introduce CFA Institute and its mission to thepublic in Kuwait, and to promote the CFA Programand charter.Mauritius Awareness and Governance Event To re-establish the value of the CFA charter asone of the most visible standards in the investingprofession.NetherlandsRomaniaA high-profile event featuringprominent Dutch speakers andhigh-level representatives fromthe top credit houses“Investments Day” as part of theFIAR (international insurance /reinsurance forum)To increase CFA Institute brand awareness and putthe society on the map as a provider of high-quality,relevant events.To give the society maximum exposure to theinsurance, reinsurance and private pensionsindustries.6South Africa “JobForum” To provide a sophisticated electronic platformfor members of the local society to connect withemployers.SpainEmployment and ProfessionalDevelopment Outreach EventTo raise awareness with employers, candidates,universities and other investment professionals. Toprovide an opportunity for networking and mediaexposure.Sweden Ethics Seminar To build awareness of the CFA charter, including theCode of Ethics and the Standards of ProfessionalConduct, with key audiences (e.g., universities,employers, and potential members).Switzerland Financial Innovation Prize To foster relationships between practitioners andacademics and increase overall awareness of therole of the society in encouraging the highest levelof knowledge, professionalism, and integrity in theinvestment business.United ArabEmiratesUnitedKingdomCorporate Governance Award forListed Companies (in partnershipwith Hawkamah)Live webcasting of the society’sContinuing Education andCareers programmingTo demonstrate the importance of corporategovernance and to encourage its implementation inthe UAE.To fulfil our mission to provide continuing educationand career support to our members.
CFA FinlandFrom Plan to ExecutionFrom left to right: Timo Löyttyniemi, Managing Director, The State Pension Fund of Finland,Billyana Ize-Okhae, CFA, Vice-President, CFA Finland, Knut N. Kjaer, ex-CEO, Norges BankInvestment Management (Norwegian Oil Fund), Rich Herman, Managing Director, GlobalHead of Institutional Sales, Deutsche Bank, Dr. Juha Tarkka, Adviser to the Board, Bank ofFinland. Dennis McLeavey, CFA, Head of Education, EMEA, CFA Institute and Mikko Niskanen,CFA, President, CFA Finland.“The society's sense ofpurpose is more clearlydefined as a resultof both the planningsession and thecurrent crisisMikko Niskanen, CFA,President of CFA Finland”Last year board members of CFA Finlanddecided that they needed to revitalisethe society and raise awareness of theCFA designation amongst employers,universities, students, and otherinvestment professionals in Finland.Candidate growth was stagnant, andas a small society of only 60 members,the board needed to think about howto encourage more people to embarkon the CFA Program.Mikko Niskanen, CFA, president of CFAFinland, asked for help from CFA Instituteto first survey the membership andthen put together a strategic planningsession for the society’s board. The surveyconfirmed that the membership regardedpromotion of the CFA designation as themost important function of the society atthis stage in its development. Since theJune 2008 session, facilitated by EmilyDunbar, the board has focused on refiningand executing its plan to raise awarenessand increase society membership.With this in mind, the society successfullyapplied for Level 2 funding to support anumber of activities around its annualforecast dinner, which targeted all of itskey constituencies. It arranged for threeprominent speakers to take part in aseminar prior to the forecast dinner onthe topic of “Investment Managementin the Aftermath of the FinancialCrisis.” The event achieved its aim toattract participation from beyond themembership and generated interest inthe society from amongst local regulators,who realised that the society – withits global connections and affiliationwith CFA Institute – has a role to play indiscussions around ethics and regulation.The society also invited Dennis McLeavey,CFA, to be one of the speakers at theevent and capitalised on his presencein the region by arranging meetingswith both the local business school andlocal employers. There are currently noprep courses in Helsinki; if the universitydevelops a programme, it will act asan incentive for employers to put theirstaff through the CFA Program, thusincreasing the level of candidates inFinland. Discussions along these lineswith both the university and employerswere extremely positive. The society wasable to reinforce both the value of the CFAcharter and the message that companiescannot be complacent and should besupporting staff in upgrading their skills– a message that was well received andbroadly accepted.It will be some time before the societyboard can assess the extent to whichtheir plans have been successful. However,in just a few months, they have madesignificant progress without greatlyincreasing the burden on volunteers.“The society’s sense of purpose is moreclearly defined as a result of both theplanning session and the current crisis,”says Mikko Niskanen. “Everything weare doing now is linked to our goals,and we are beginning to get across themessage that CFA Finland has somethingvaluable to contribute to the localinvestment profession.”News FlashMember OfferCFA Institute is proud to support EDHECInstitutional Days 2009 – five majorinvestment events that will allowprofessionals to review major industrychallenges, explore state-of-the-artinvestment techniques, and benchmarkpractices to research advances. The eventswill be held May 26 – 27 in Paris. CFAInstitute will be hosting an exhibitionbooth at the event, and we are pleasedto offer our members a 40 percentregistration fee discount.Please visit www.edhec-risk.com/events/edhec_conferences/EID_2009/ for moreinformation. To take advantage of the 40percent discount, please register atwww.edhec-risk.com/CFAdiscountEIDWe encourage you to share this offer withyour members, and we hope to see youin Paris!7
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Page 8 and 9: advocacy updateby Charles Cronin, C
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