Clams to Cash: How to Make and Sell Giant Clam Shell ... - eXtension

Clams to Cash: How to Make and Sell Giant Clam Shell ProductsPage 43In ConclusionWe hope that the topics covered in this manual and in the accompanying videotapehave taken some of the mystery out of what is involved in starting a giant clam shellcraftingbusiness. Beyond the purely technical aspects of creating the shellcraft products lies a seriesof challenges like those facing anyone who starts a small business. As your business grows,you will undoubtedly face questions relating to such topics as quality control, pricing,inventory control, record keeping, taxation and employee management. Take heart inknowing that sources of information and assistance are nearly everywhere for those willingto do a bit of looking.Most communities have organizations designed specifically to help new businessesstart; these organizations often offer access to a wealth of useful information. See if suchsources are available in your area. For example, in America the U.S. Small BusinessAdministration produces a series of booklets, manuals and videotapes covering nearly everyaspect of small business. These gold mines of information should not be overlooked.Whatever problem you may have, the chances are good that someone has faced it before andwritten a book about it. Above all, don’t overlook the people in your community who havebeen successful in other kinds of businesses. Seek them and ask for advice. You willprobably find that they will be more than happy to provide guidance.What stops most people from being successful in business? In our view, the greatestsingle constraint is that they never attempt it in the first place. As the saying goes, there’salways a reason not to do it. It’s too hard, I’m too busy, and I don’t know how, are just a fewof the host of other reasons people find not to try.If you have giant clam shells to sell, try to create a setting in which people can viewyour products and selling can take place, even if it is a simple bench, a table top, or a shelf ina store owned by a friend or relative. You will, in all likelihood, be surprised at how easy thefirst sale comes. From that point on, listen to the customers and focus squarely on doing thethings that make them happy.Aside from retailing, few types of work provide such immediate feedback andgratification. When you get it right, you are instantly rewarded.And who among us could not use the additional income generated by turning clams tocash?June 1996