Water security for Indore city - ImagineIndore.org

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13 COMPONENT 9: ASSESSING THE WAYS AND IDENTIFICATION OFMEDIUM FOR INFORMATION, EDUCATION & COMMUNICATIONPROGRAM FOR AWARENESS GENERATION IN WATERCONSERVATIONThe awareness on water conservation in Indore needs to be increased the need for whichhas been stressed earlier in the report. Steps are needed to enhance the trust of consumersin water delivery system of IMC so as to increase the level of cooperation. Education andthe involvement of the general consumers is also an important aspect of any WDMstrategy. A component of IEC (Information, Education and Communication) as a part ofreform would motivate users to conserve water. The ultimate aim should be to buildconsensus among all stakeholders, organizations, experts and the media so as to create anunderstanding about the economic cost of water and increase willingness to pay inparticular and play active role on reform package in general.Following are the important messages which a IEC program should disseminate:Key issues impacting water supply services and need for reformsWater stress in the country and need for conservationRainwater harvesting need & approachNeed for metering and procedure involvedelimination of illegal connectionsWater conservation by the end userAvoiding water leakages before and after the property line.IEC strategy should necessary look at informing various sets of consumers and bringabout a behavioral change towards water demand management. A step to step approach toIEC has been suggested in the WDM strategy by UN-habitatas given as under:-Step 1- Inform and build consensus among the IMC employees on the need forreforms & feed back.Step 2- Identify and map various stake holders such as RWAs, NGOs, academic,researches media etc. and to inform about the program throughworkshops/stakeholder consultations. Step 3- Modify the strategy incorporating the suggestions received in step 1 & 2above.Step 4- Design IEC program for general public. It is suggested that a two prongedapproach is adopted for such a campaign involving the use of mass media toolson one hand and a direct interaction with the community groups throughinvolvement of NGO’s to inform the community on various aspects of WDM.Exhibitions, documents, pamphlets, banners etc. may also be developed for IEC.In addition it is also recommended that RWA and municipal councilors bemotivated to act as ambassadors for WDM.Step5 - roll out IEC campaign in a phased manner.Obstacles in implementation may be due to the low level of present awareness. This maypose problems in selecting most appropriate media for dissemination of information,38
ing different stake holders on a common platform will also be a challengingassignment.39
Page 1 and 2: Asian Cities Climate Change 1 Resil
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Page 5 and 6: 11.4 Rainwater harvesting for confi
Page 8 and 9: 1 BACKGROUNDIndore is the largest c
Page 10 and 11: change resilience action plans. The
Page 12 and 13: 5 COMPONENT 1: ANALYSIS OF WATER RE
Page 14 and 15: Investment area (2011development pl
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Page 18 and 19: Meeting demand till year 2024A dema
Page 20 and 21: The change in climate due to global
Page 22 and 23: 7 COMPONENT 3: STUDIES TO ANALYZE U
Page 24 and 25: Table (10): List of top 10 bulk wat
Page 26 and 27: 1. Pressure in water mains2. Size o
Page 28 and 29: 9.3 Scoping for the possibility for
Page 30 and 31: 2006 8August10August84.277.62007 9J
Page 32 and 33: necessary. In future when the addit
Page 34 and 35: 12 COMPONENT 8: ANALYZING AND ENHAN
Page 36 and 37: this total capacity of service rese
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Page 42 and 43: 6. To make people pay for water the
Page 44 and 45: ANNEX (A) : Discharge data at Mandl
Page 46 and 47: Annexure ( C) Primary Water Balance

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