Shen-Chang Chao, ASTRI
Shen-Chang Chao, ASTRI
Shen-Chang Chao, ASTRI
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Multimedia Digital Home:Advances and Latest Applications<strong>Shen</strong>-<strong>Chang</strong> <strong>Chao</strong>Vice PresidentEnterprise & Consumer ElectronicsTransforming TechnologyInnovation Into Business Success
Outline• Market Outlook and Opportunities• Enabling Technologies• Interesting Applications• <strong>ASTRI</strong> Technology Overview
Market Trends in New Millennium –Consumer drives the demandBroadbandAccess &Home Network130 millions of broadband homesubscribers, and in rapid growthHome networking doubles by 2008with Ethernet and WiFi dominantIntelligent DigitalConsumer ElectronicsWired or WirelessMultimedia EnabledMulti-purpose3C ConvergenceTriple PlayEmerging business opportunities fortechnology and product innovationsConsumers demand features andconvenience anytime, anywhereContentDigitizationMusic, video and images canbe transmitted, accessed andshared over networksMiniature &Mobility
Multimedia Digital HomeHot Spot for IDCEHome Officeactive interactionproductivityUSBBroadband Services:Cable, xDSL, SatelliteHome Media NetworkingMPC, STB or HMC1394Entertainmenthome theatregamespassive entertainmentA/VCablesOpticalPortHomePlugZigbeeBluetoothSerialPortHomeAutomation& ControlIrDAInformationAppliancesmobiledata, voice, audioexchange
IP Service ConvergenceHot Spot for Multi-purpose IDCEMobile Multimedia Services will grow significantlyMultimedia-Video MMS-Video conferences-Video mailMultimedia-Video ads-Promotional content (movietrailers, music videos etc.)Multimedia-Monitoring-Training10.3% of all broadband subscriberswill utilize Broadband IP Telephonyby the end of 2008 (In-Stat/MDR)Multimedia-Entertainment-Games-News/Sports clips-Music videos-Live eventsTriple play intensifies among Telco's, cable and ISPVoice over WLAN: A Billion Dollar Marketby 2006 from iLocus
Huge Market Opportunities forIntelligent Digital Consumer ElectronicsWorldwide market for multimedia consumerdevices will reach $188 billions by 2006Portable or mobile multimedia consumerdevices is the fastest growing sector.Sales ( U n it: $ M illio n s200,000180,000160,000140,000120,000100,00080,00060,00040,00020,000-2000 2001 2002 2003 2004 2005 2006YearOthersSet-top BoxDVD-RecDVD-PlayerInternet Audio PlayerDTVDigital CameraDigital CamcorderVideo GameMobile PCPDACamera Mobile Phone
Outline• Market Outlook and Opportunities• Enabling Technologies• Interesting Applications• <strong>ASTRI</strong> Technology Overview
SIP: Universal IP Communications• An Internet-Centric Application Layer Signaling Protocol• Used to manage multimedia sessions. Applicable to voice, video, games, etc.• Adopted by Microsoft, telecoms and enterprises• Work started in 1996. Henning Schulzrinne: “a once-in-century opportunity to redesign thetelephone network”.H.323SIPScalabilityArchitectureLowTightly Defined, CentralizedHighFlexible, DistributedFlexibilityUser MobilityExtensibilityApplicabilityLowNoLowVoice and VideoHighInherent(Adopted by 3GPP)HighVoice, Video and DataEasy of DeploymentLowHighMarket Maturity Entrenched Players New Playing Field
H.264/MEPG4 AVC: More Efficient Compression• Jointly defined and supported by both media and communications industry• Enableing delivery of entertainment quality video over wired or wireless networks4.0108005128DVD Disc1.927001.02700HDTV5761282675CD-RW
Digital Life Network Alliance (DLNA)• Introduced in June 2003 as the Digital Home Working Group (DHWG)• Delivering an interoperability framework of design guidelines based onopen industry standards to complete the cross-industry digitalconvergence.• Cross-industry organization of leading consumer electronics, computingindustry and mobile device companies:– Fujitsu, Gateway, HP, Intel, IBM, Kenwood, Lenovo, Matsushita Electric (Panasonic),Microsoft, NEC CustomTechnica, Nokia, Philips, Samsung, Sharp, Sony,STMicroelectronics and Thomson.• Other Research Institute as members:– Korea Electronics Technology Institute http://www.keti.re.kr/– Industrial Technology Research Institute http://www.itri.org.tw/– Institute For Information Industry http://www.iii.org.tw/
Outline• Market Outlook and Opportunities• Enabling Technologies• Interesting Applications• <strong>ASTRI</strong> Technology Overview
Multimedia CommunicationsHome Video PBXFrontExt.1002Ext.1003Built-inspeakerLEDCameraExt.1001transfer call toupstairs, ext. 1003SIPSIPBroadbandConnectionRCA Video InRCAVideoOutRCA Audio InRCAAudioOutNetworkInterfacePowerOn/OffBackline-in formicrophoneextensionUSB• Video Phone STB connected to TV• Multiple STB at home, controlled by a slim IP PBX• Make calls to and receive calls from video phones.• Potential application add-on: video streaming, video surveillance, baby-monitor, etc• Primary PBX features supported: conferencing, call-transfer, Intercom, call-pickup, follow-me,alternate video/audio source, etc.
Multimedia CommunicationsPeer-to-Peer Home NetworkInternet• Private network for friends and family• Long distance toll by-pass with optional PSTN interface• Roaming at peer site to access home network• P2P for private multimedia content sharing• Resource sharing
IP TV over DSLEncryptorIPEncapsulatorH.264EncoderContentSourcesConsumer HomeH.264IP STBVideo DistributionSupport300+ TVChannelsMPEG2Encoder /Trans-raterMulticastDSLAMEPG DataEPG ServerPCADSLModemCopperLoopsMediationDevice +CAUBroadbandISPPlatformInternet
Home Media Networking: Home ContentBed Room2 nd FloorInternetConnectionAPWi-FiSoftware PlayerHMCDVDPlayerLiving RoomWallsWallsBed Room
HOME Media Networking: Portable ContentServerNetworkPortablecontentADSLModemPCWiFi APPortablecontent264 decodeHMCCCTVTabletPC-H.264 Player-HMC content controllerDVDTVHome
Outline• Market Outlook andOpportunities• Enabling Technologies• Interesting Applications• <strong>ASTRI</strong> Technology Overview
<strong>ASTRI</strong> Achievement: Secure Voice over IP• SIP Stack and Platform– <strong>ASTRI</strong> own IP– Commercial grade– Light weight and high performance– SIP interoperability conformance• SIP Director– SIP conformance testing tool• Session Security Control– A framework for secure and reliable IP telephony service– <strong>ASTRI</strong> patentable algorithms– Cost effective implementation– Block hacker intrusions
<strong>ASTRI</strong> Achievement: H.264/MPEG4 AVCReal-time D1 Resolution Imbedded Codec on Single ChipNote: Total time is 8 times less than theun-optimized one in the left.
<strong>ASTRI</strong> Achievement: Product PlatformsBed RoomProf. EncoderContentSourcesIPEncryptor EncapsulatorInternetConnectionAP2 nd FloorHMCLiving RoomDVDPlayerWallsWi-FiWallsSoftware PlayerBed RoomPCIP STBADSLModemCopperLoopsMulticastDSLAMMediationDevice +CAUVideo DistributionSupport300+ TVChannelsBroadbandISPPlatformCMSMPEG2Encoder /Trans-raterEPG ServerInternetPSTNIPPDARTS- Control and ManagementRouter & FirewallLegacy PBXPSTN GatewayIADEMXApplicationServerMedia ServerRTS-RRTS-TLAN / WANRemoteaccessClientplayerDigitalPhonesAnalogPhonesSIPPhonesLarge and Medium EnterpriseRTS-TRTS-T
<strong>ASTRI</strong> will form a R&D Center for ConsumerElectronics this year and Aims toCreate IP for Key Enabling TechnologiesBring Intelligent Digital Consumer Electronicsand Digital Home Applications to a NewFrontierTransform HK/PRD Industry from Low CostManufactures to Product Innovators
Thank You
Key Enabling TechnologiesApplicationsDRM, P2P, …InteroperabilityUPnP, MHP. …Multimedia KernelH.264, WM9, AAC, JPEG2000, …Imbedded SystemLinux, WinCE, …Application Layer ProtocolsSIP, RTP, RTSP, …Home Networking802.11x, UWB, …
Imbedded System Technology• One of the most potential software strengths to grow in China• Fully leverage China as the world-wide manufacturing center.Form FactorPowerRobustnessPerformanceEfficiencyImbedded System SoftwareImbedded OSLinux, WinCE, …Compact Hardware PlatformIntel, MIPS, ARM, DSP, …
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