here - FEMA Region 9

Rule Number One Positive behavior change comes from ensuring that youraudience:• Hears consistent information from multiple sources andmultiple channels• Feels that preparedness or mitigation is their own idea• Knows what is being asked and how to respond From this they will:• Feel that their actions will make a difference and becomemore likely to take actions to reduce their risk-- Dennis Miletti and Citizen Corps Research29