Aug - Dec 2007 - Punj Lloyd
Aug - Dec 2007 - Punj Lloyd
Aug - Dec 2007 - Punj Lloyd
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Music Concert with a difference‘The Sound of Music’Bhavna DayalCorporate Communication, <strong>Punj</strong> <strong>Lloyd</strong>What has music to do with acompany working with concrete,metal and earth? Lots! For <strong>Punj</strong><strong>Lloyd</strong> revels in diverse ways tosupport a worthy cause and whatbetter than music!A firm believer in the powerof art, and music in particular, weassociated ourselves with ArtistesUnlimited, a registered CharitableTrust, to step in to make a differenceto the lives of HIV/AIDS infectedpeople. ‘Artistes Unlimited’ is aconglomeration of artistes fromdiverse musical backgrounds,formed with the intent to createawareness and spread the messageabout HIV/AIDS.Participating in the drive andneeding to reach out to the moresusceptible, we also designed acustomised HIV/AIDS booklet tobe circulated at various HIV/AIDSworkshops in schools across thecountry.The Music Concert at SirifortAuditorium in Delhi saw a rockingperformance of myriad genre ofmusic including jazz, a-cappella,rock, Sufi, Western & Indian classical,gospel, rap, Latin jazz, blues,Broadway, Rhythm & Blues andsoul. Using the power of music,the Artistes sensitised the audienceto the implications of this deadlyepidemic. Mesmerising numbers ofFreddie Mercury and his fight againstAIDS, reminded us of the manypeople we loved and lost.This only strengthened ourdetermination to continue with ourefforts to create awareness and savemany more lives from the onslaughtof this disease. u17Update > <strong>Aug</strong>-<strong>Dec</strong> <strong>2007</strong>