Helix MMS Optimizer - RealNetworks

Helix MMS OptimizerMake an impact— with the Helix MMS OptimizerThe Helix MMS Optimizer from RealNetworks is a high-performance delivery system for MMSmessages that allows mobile operators to quickly roll out the value-added MMS services thatcan increase revenue and enhance your service portfolio.The OpportunityMultimedia Messaging Service (MMS) traffic andrevenues are rapidly growing. According to PortioResearch, worldwide MMS traffic is expected toincrease by 30 percent, from 27.26 billion in 2006 to131.40 billion in 2012. As a result, worldwide MMSrevenues are expected to increase from USD 11 billionin 2006 to USD 34 billion in 2012. 1MMS uptake can be credited to the growing numberof MMS-enabled handsets on the market, a dramaticincrease in the number of applications that drive MMStraffic, and mobile operators’ efforts to bundle MMSservices with popular SMS services.However, despite a positive growth trend throughoutthe world, MMS continues to fall behind SMS. This isdue in large part to delivery failure rates, poor userexperiences, and the costs associated with upgradingmobile operators’ existing networks to accommodatehigh-volume MMS traffic.The SolutionThe high-performance Helix MMS Optimizer reliablystores and efficiently delivers a massive volume ofMMS messages at a reduced cost, thereby addressingmany of the problems encountered when sendinglarge quantities of MMS messages to end users. TheHelix MMS Optimizer offers:• Significant cost savings compared to expandingthe traditional MMS infrastructure• A direct delivery solution for high-volume MMStraffic• Faster delivery times based on the ability tobypass the MMSC in the delivery process• Flexible integration to various post- and prepaidbilling systems• Detailed MMS delivery feedback to third-partyapplications• Integrated Push engine for MMS notifications• External content transcoding support• Service integration into multiple networkenvironments via proven interface modules

Helix MMS OptimizerHow It WorksThe Helix MMS Optimizer is an MMS store-and-forward server. It allows for delivery of application-to-person (A2P)multimedia messages quickly and efficiently by completely bypassing the multimedia messaging service center(MMSC) in the delivery process. The MMS Optimizer accepts MMS messages from value-added serviceapplications, stores them, and then forwards the content to end-user terminals.Reporting &Business AnalysisCustomerServicesServiceProvisioningIn-House VASApplicationsReportingSolutionMSG DBServiceManagementGSMCDMAEV-DOWCDMATDMAiDENSMSCsDeliveryEngineBilling & RatingEngineReal MMSOptimizerCustom IntegrationInterfacesMM7 IFHTTP IFO&MToolsFirewallInternetWAPGateway3rd PartyValue-AddedService (VAS)ApplicationsPre-PaidBillingSystemPost-PaidBillingSystemNetworkManagementSystemsNetworkOperationsThe Real DifferenceRealNetworks offers mobile operators proven expertise in the delivery of messaging software and services. TheHelix MMS Optimizer from RealNetworks enjoys a solid track record of reliable message delivery with built-inmessage sending retry logic and support for delivery reports. In addition, the MMS Optimizer can maintaindistribution lists itself or accept a per-message distribution list as part of the send request.A Proven SolutionFor over ten years, Real has provided products and services that make digital entertainment more accessible forconsumers. Our comprehensive messaging and wireless data infrastructure solutions allow us to enhance yourMMS network capacity, increase your subscribers’ satisfaction, and promote MMS adoption. Your network is yourinvestment in service, start earning today by offering the latest MMS value-added services and deliver them quicklyand efficiently with Real.Contact UsFor more information, please contact helix@real.com.1 © 2007, Portio Research, Report: “Mobile Messaging Futures”S-411 04.29.08