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41Award-winning MyTransport.SGGrows 10 Times Since LaunchNot only are more people using the hugely popular MyTransport.SG,the award-winning app has just picked up another accolade.In the three years since it was launched, MyTransport.SG has won five awards, three of which wereinternational. It has just picked up its sixth.The mobile app, which provides useful information onthe go for anyone who is getting around in Singapore,won a Gold award at the first Mob-Ex awards. Theawards recognize excellent mobile marketing efforts.On the ground, MyTransport.SG is growing in usageby the day. Average page views per month beforethe launch of MyTransport.SG Mobile native (iOS andAndroid platforms) in 2011 was 350,000. Page viewshave since grown 10 times to a peak of 3 million pageviewsin a month.MyTransport.SG Mobile has also been downloaded over1 million times.Group Director behind the mobile app, Mrs RosinaHowe, shares with Connect more on MyTransport.SG.Why has MyTransport.SG proven to be so popularwith users on the ground?It fulfills its aim as a real-time one-stop transportadvisory for all travelling needs in Singapore – whetherthe journey is made via motoring, commuting by bus/train/taxi, cycling or even walking. We also open up ourdata for third-party development and this generates areservoir of creative mobile apps which are largely freeto all our users.How do you see MyTransport.SG developingin the future?We are working with popular third-party developersto fine-tune their applications as part of MyTransportso that users need not toggle between sites. One ofthe most popular services is bus arrival time and weare working towards providing island-wide coveragefor better planning of journeys. Walking is also verymuch part of our daily travels and we are working ondeveloping maps showing covered walkways.1 LTA’s Group Director for Innovation & Infocomm Technology, Mrs Rosina Howe (in blue) receiving the Mob-Ex award.