AQA GCE Specification 2007 - Littleover Community School

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Business Studies - Advanced Subsidiary and Advanced, 2007 examinationCentre-Assessed Unit18 Nature of the CourseworkProjectThe coursework project (BU5C) is available to candidates entered forthe full A Level specification and it accounts for 15% of the totalA Level marks. Candidates must complete one project, either chosenfrom the range of specified projects listed in Section 19 below or oneof their own choosing. Each involves primary research, either withina specific organisation or via a survey of consumers or retailers. Theresearch focus for the project should usually be local rather thannational. The recommended number of words for the project isapproximately 3000 excluding any tables, figures and appendices.Projects which greatly exceed this recommended word count are likelyto lose relevance, focus and clarity of expression which may precludethem from gaining marks in the higher levels of the assessmentcriteria.Given its nature, coursework should draw on a number of modules ofthe Subject Content, enabling candidates to demonstrate an awarenessof the relationships between the different aspects of Business Studies.19 Guidance on Setting theCoursework ProjectCandidates may complete projects outside the range of the followinglist, as long as the chosen project allows candidates the opportunity toreach the higher levels of the assessment criteria (see Section 20).Advice on the suitability of project titles may be sought through thecoursework advisory service. (Details of this service can be found inthe AQA Teachers’ Guide.)19.1 Starting Up a Business A feasibility study into starting up your own business. Candidatescould consider:• a worthwhile business opportunity;• the local/national competition;• potential customers;• pricing and marketing strategies;• the start-up and operating costs of the business;• the financial aspects (by constructing a cash flow forecast and abreak-even chart for the first year);• whether or not to proceed, making justified recommendations.34 klm
Advanced Subsidiary and Advanced, 2007 examination - Business Studies19.2 A Case Study of aReorganisation19.3 A Study of the Effect onBusiness(es) of a LocalDevelopment19.4 A Case Study of anEntrepreneurA study of a reorganisation of the operations of a manufacturing orservice business. Candidates could consider:• the reasons behind the reorganisation, e.g. reduction in marketshare;• the objectives behind the policy;• the plan for reorganisation;• the effects on the company;• any resistance to change;• the effectiveness of internal communications through a staffquestionnaire (this may require company vetting/approval);• any lessons learnt by management;• the success (or otherwise) of the process.A study of the effect on local firms of a significant external changesuch as a new shopping centre, the opening or closure of a majorfactory, the establishment of a Red Route or the pedestrianisation of atown centre. Candidates could consider:• the development and its time scale;• the local issues as raised by the local media, and prepare a briefreview of these;• the likely impact upon one or two local firms following discussionswith them. Candidates should then write a questionnaire based onthese discussions;• the findings from a postal or face-to-face survey of 10-15 localfirms used to gain their opinion of the actual (or potential) effectupon them;• the influence of external factors upon firms and draw conclusions.A study of the motivations, aptitudes and achievements of theproprietor of a business that has started up within the past five years.Candidates could consider:• the business(es), its market and its competitors;• the context and process of the business start-up;• the proprietor’s motivations through motivation theory;• the extent to which the entrepreneur uses business methods suchas cash flow forecasting and break-even analysis;• the future of the business through a survey of its customers;• the survey findings in relation to other evidence;• the role and the rewards of being an entrepreneur.klm 35
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AQA GCE Specification 2007 - Littleover Community School

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