Ruwido Makes Invitro remote control Available For All

Press releaseruwido makes invitro remote control available for allIPTV middlewareAustrian remote control specialist adds new features to enhance IPTV userexperienceLondon – IPTV World Forum – 2010-03-23 – ruwido austria will launch amiddleware agnostic model of its invitro remote control device at IPTV World Forum inLondon (stand 120). The new version of invitro is not dependent on one singlemiddleware provider and can be selected by any IPTV operator, irrespective of thesoftware platform it deploys.The new features allow for a more open approach, enabling middleware platforms andIPTV operators to select the functionality they desire from invitro’s innovative range ofoptions that enhance the user experience. The remote control, which is shortlisted forBest Consumer Device/CPE at this year’s IPTV World Series Awards, is a black glass,button-less device that uses touch and swipe technology to navigate through availableoptions. The new features being launched at IPTV World Forum take the device to evenhigher levels of sophistication with additional options for vibration feedback, light andsound.“The launch of the extended features for the invitro remote control demonstrates ourcommitment to maximizing the experience for IPTV consumers,” said Ferdinand Maier,Managing Director, ruwido. “IPTV has the potential to go beyond what is considered tobe a ‘normal’ TV service to offer something that is truly personalized and engaging. Ourown research has shown that this extends from the available content through to themiddleware into the home and how a viewer directly interacts with their service. invitrois an advanced, attractive device that is a joy to own and joy to use, bringing the remotecontrol closer to the user by providing easy and intuitive access to interactive tvservices.”Simply swiping a finger over the remote control allows the user to perform all kinds ofnavigation tasks. The specific positioning of keys enables the user to interact andperform the most frequent tasks simply and quickly. To support the full functionality,number and letters keys are arranged on the second side of the remote control. Thedouble side approach enhances the user experience, giving the choice to either usestandard TV-watching behaviour (e.g. typing in numbers to select a channel) or to focusruwido austria gmbh page 1 of 3

on the enhanced possibilities on the second side. Using sound as additional feedback,interactive TV applications can be accessed without having to look at the remote control.If you would like to find out more about invitro and new interactive technologies byruwido, please visit the company’s stand at IPTV World Forum (120).###Notes to editors:about ruwidoruwido is a leading provider of input devices such as remote controls and keyboards that enableconsumers to access a richer, more interactive digital TV experience. The company specializes ininnovative design, enhanced technology and scientific research to enable intuitive navigation anduser experience excellence. Premium manufacturers, as well as leading IPTV, interactive TV andservice providers around the world rely on ruwido solutions.Founded in 1969 in Salzburg, ruwido is built on 40 years of experience in the consumerelectronics market. With 20 per cent of ruwido’s 190 employees dedicated to research anddevelopment, the company excels in new interaction techniques, user experience and usabilityconcepts. Find out more about ruwido on www.ruwido.com.PicturesFrom the left:ruwido_invitro_front.jpgruwido_invitro_back.jpgruwido_invitro_tv.jpgruwido_invitro_livingroom.jpgruwido austria gmbh page 2 of 3

Contactruwido austria gmbhMartina KickMarketing & Communication ManagerKöstendorfer Straße 85202 Neumarkt a.W.Austriatel +43 (0) 6216/ 4571-0fax +43 (0) 6216/ 7291martina.kick@ruwido.comwww.ruwido.comruwido austria gmbh page 3 of 3