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FLORIDACREDIT UNION NEWSCREDIT UNIONS:Uniquely positioned<strong>to</strong> thrive despiteeconomy.Page 3View online at www.fcul.org!Just click <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong>,then News Room, then Publications.FEATURED INSIDE:PRESIDENT’S MESSAGE 3GOVERNMENTAL AFFAIRS 6COMPLIANCE Q&A 9LEAGUE NEWS 12Spring 2008 • Vol. 4 • No. 1


CONTENTS<strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong>Board of Direc<strong>to</strong>rsJohn D. Hirabayashi, ChairmanCategory DCommunity First CU of <strong>Florida</strong>Richard Helber, Chairman-electCategory DGTE FCUChris Brooks, TreasurerAt Large Direc<strong>to</strong>rGulf Winds FCUBrent E. Lister, SecretaryCategory CFirst <strong>Florida</strong> CUMary Wood, CCUE, Executive Officer at LargeCategory B<strong>Florida</strong> West Coast CUJim TaylorDistrict #3 Direc<strong>to</strong>rSCORE FCUJace ReyesDistrict #7 Direc<strong>to</strong>rMiami Postal Service CUTim BaldwinAt Large Direc<strong>to</strong>rSan An<strong>to</strong>nio Citizens FCUBill DeMareCategory BBay Gulf CUKevin Johnson, CCUEAt Large Direc<strong>to</strong>rSuncoast Schools FCUDan JonesCategory AMetro North FCUTerry W. JonesCategory CTampa Bay FCUGeorge JosephCategory DDade County FCUFLORIDACREDIT UNION NEWSFEATURES3 PRESIDENT’S COLUMN4 FEATURE ARTICLE6 GOVERNMENTAL AFFAIRS7 COMPLIANCE Q&A8 LEGAL AFFAIRS9 CHAPTER CORNER10 HUMAN RESOURCES11 LEADERSHIP12 LEAGUE NEWS18 EDUCATIONScott A. MeyerCategory A<strong>Florida</strong> Transportation CUAnice Prosser, CCUE, SPHRCategory CEnvision CUThomas L. Randle, Jr., CCUECategory BSarasota Coastal CUDeborah S. Seymour, CCUECategory AMulti Media FCUThe <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> News is a quarterly publication of the <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong>(www.fcul.org). Members may view this publication online at www.fcul.org by clicking <strong>Florida</strong><strong>Credit</strong> <strong>Union</strong> <strong>League</strong>, then News Room, then Publications, The <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong>reserves the right <strong>to</strong> edit all submissions. The <strong>League</strong> does not take responsibility for thereturn of unsolicited materials. For more information, contact Edi<strong>to</strong>r Amy Jowers at amy.jowers@fcul.org.President: Guy M. HoodVP of Communications and Managing Edi<strong>to</strong>r: Amy Jowers2 FLORIDA CREDIT UNION NEWS


PRESIDENT’S COLUMNIt’s not just the bankersWell, as we’ve come <strong>to</strong> find out recently, it isn’talways the bankers we have <strong>to</strong> look out for when itcomes <strong>to</strong> protecting the state of <strong>credit</strong> <strong>union</strong>s. As I’msure you have already heard, the U.S. Departmen<strong>to</strong>f Treasury has released a proposal that would bedetrimental <strong>to</strong> the <strong>credit</strong> <strong>union</strong> movement. TreasurySecretary Henry Paulson unveiled the Blueprintfor a Modernized Financial Regula<strong>to</strong>ry System,a proposal that calls for a long-term strategy thatwould potentially eliminate separate charters for<strong>credit</strong> <strong>union</strong>s, banks, and thrifts and combine theirregulation, resulting in the demise of <strong>credit</strong> <strong>union</strong>s asthey function <strong>to</strong>day.Since the blueprint was leaked <strong>to</strong> the media,CUNA has been on <strong>to</strong>p of this, letting SecretaryPaulson know that we strongly oppose thisrecommendation because, not only would it severelylimit the choices consumers have for a financialinstitution, it would <strong>to</strong>tally disregard <strong>credit</strong> <strong>union</strong>s’democratic and member-owned structure and thebenefits our members and potential members receivefrom better rates and service. It also contains a swipeat the state charter system since the document statesthat a <strong>credit</strong> <strong>union</strong> or bank will have <strong>to</strong> be a federallycharteredentity in order <strong>to</strong> be federally insured. Thiswould wipe out the state charter system.CUNA President/CEO Dan Mica held aconference call with all state league staff in whichhe shared his belief that the blueprint does not haveany legs at all and that Congress “has no appetite”for this. Mica does feel, however, it is a legitimateconcern but that we shouldn’t put Congress on fullalert just yet with CURIA/CURRA in the pipeline.With that said, I’m asking you <strong>to</strong> be on “standby” when, and if, there comes a need <strong>to</strong> act. Rightnow, Secretary Paulson is receiving some backlashfor this part of the proposal. Several Members ofCongress have written letters reassuring CUNA thatthey are “against the elimination of the <strong>credit</strong> <strong>union</strong>charter and the independent federal <strong>credit</strong> <strong>union</strong>regula<strong>to</strong>r” and “that the U.S. Congress appreciatesthe role <strong>credit</strong> <strong>union</strong>s play in the country’s financialservices system.”In a letter <strong>to</strong> Mica, House Financial ServicesCommittee Chairman Barney Frank reiterated hiscommitment <strong>to</strong> expanding the <strong>credit</strong> <strong>union</strong> movement,noting that “expansion and not contraction” of <strong>credit</strong><strong>union</strong>s will be on the agenda of the financial servicescommittee in the future. Chairman Frank also makesit clear in his note that he is “completely opposed” <strong>to</strong>provisions in the Treasury’s “blueprint” for financialinstitution regula<strong>to</strong>ry reform that would “in effectabolish <strong>credit</strong> <strong>union</strong>s.”Your <strong>League</strong> has called on the Board of Direc<strong>to</strong>rsand Governmental Affairs Committee members <strong>to</strong>write letters <strong>to</strong> the Treasury opposing this provision. Iam hopeful that there will be no need for us <strong>to</strong> engageany further in this fight; however, I know I can coun<strong>to</strong>n you <strong>to</strong> be there if action is needed. We must remainever so vigilant when it comes <strong>to</strong> representing, andprotecting, the <strong>credit</strong> <strong>union</strong> system.Guy M. HoodPresident/CEOSpring 2008 3


FEATURE ARTICLECREDIT UNIONS:Uniquely positioned <strong>to</strong> thrive desby Gregory Wirthmann, CFA, SVP ChieThe economy and the financial markets have undergone dramatic changeover the course of the last twelve months. Just a year ago, the economyappeared poised for future growth. In January 2007, the economy had justcompleted a 2.1 percent annualized increase in the gross domestic productand the nation experienced a 126,000 increase in jobs. This year, we arefaced with the most recent quarter having produced a paltry 0.6 percent risein gross domestic product growth and a loss of 17,000 jobs in the month ofJanuary. In fact several of the measures that the National Bureau of EconomicResearch uses in defining a recession have indicated that the country mayalready have entered one.In conjunction with the economy’s deteriorating performance hasbeen the dislocation in the <strong>credit</strong> markets. While this may have begun withmortgage related securities, it subsequently spread <strong>to</strong> other non Treasuryinstruments as well. For example, the debentures of government sponsoredenterprises (GSEs) are now trading at significantly higher yield premiumsrelative <strong>to</strong> Treasury instruments than they had this time last year. Two yearGSE issues are now trading at 73 basis points above the comparable Treasury,nearly three times their spread this time last year.<strong>Credit</strong> <strong>union</strong>s have not been immune <strong>to</strong> the deterioration in economicconditions as many have had <strong>to</strong> deal with rising delinquencies and chargeoffs.Over a dozen <strong>credit</strong> <strong>union</strong>s nationally have incurred net losses in excessof $1.0 million during 2007, and 2008 does not appear <strong>to</strong> be able <strong>to</strong> provideany relief. <strong>Credit</strong><strong>union</strong>s in <strong>Florida</strong>appear <strong>to</strong> have beendisproportionatelyadversely affecteddue <strong>to</strong> exceptionaldeterioration in thestate’s real estatemarket. In fact,of the 20 citiescomprising theGreg Wirthmann, CFA, SVP Chief Investment Offi cer,Southeast CorporateS&P/Case Shillerhome price index,the worst performerover the last yearhas been Miami,with Tampa not farbehind.Despite this horrendous operatingenvironment for <strong>credit</strong> <strong>union</strong>s, they remain wellpositioned <strong>to</strong> survive based on their near recordlevel of reserves. In fact, relative <strong>to</strong> other financialinstitutions, <strong>credit</strong> <strong>union</strong>s actually have fairlypristine asset quality and are well capitalized. Arecent Wall Street Journal report indicated that<strong>credit</strong> <strong>union</strong>s have aided those borrowers withless than stellar <strong>credit</strong> that have seen financingoptions evaporate at other institutions. Therefore,because of their still strong financial condition,<strong>credit</strong> <strong>union</strong>s currently have the opportunity <strong>to</strong>continue <strong>to</strong> carry out their mission of helpingpeople. <strong>Credit</strong> <strong>union</strong>s are positioned <strong>to</strong> not justsurvive but <strong>to</strong> thrive in this environment.What can <strong>credit</strong> <strong>union</strong> managers expect in thenear future? A highly likely outcome of the currenteconomic slowdown is a steeper yield curve,which generally benefits all financial institutions,including <strong>credit</strong> <strong>union</strong>s. A steepening yield curveis a common occurrence in recessionary periods,as the Federal Reserve generally pushes shortterminterest rates lower in an attempt <strong>to</strong> forestallsignificant damage <strong>to</strong> the overall economy. Asteep yield curve is generally a positive fac<strong>to</strong>r for<strong>credit</strong> <strong>union</strong>s, providing the opportunity <strong>to</strong> lend(or invest) for a longer period at higher yields,while funding themselves at comparatively lowershort-term rates. While the potential value of theFederal Reserve’s current attempt <strong>to</strong> stimulate theeconomy is unclear, the benefits <strong>to</strong> a <strong>credit</strong> <strong>union</strong>’sinvestment portfolio are much more apparent.In attempting <strong>to</strong> forecast the actions of theFederal Reserve’s monetary policymakers, weexamine their behavior during the United States’last two recessions due <strong>to</strong> the fact that previousrecessions occurred under significantly differentmonetary policy regimes. Over the course of thepast two recessions, curve steepness (as measuredby the difference between the yield on the six4 FLORIDA CREDIT UNION NEWS


FEATURE ARTICLEpite economyf Investment Officer, Southeast CorporateFYI ...Investment terms definedmonth Treasury bill and the five year Treasury note)exceeded 170 basis points (1.70 percent) by thetime the recession had run its course. The current70 bps spread indicates the strong likelihood thatshort-term rates have further <strong>to</strong> fall, a view sharedby many in the investment community. It istherefore prudent <strong>to</strong> extend asset duration fartherout the curve in anticipation of increased netinterest margins as overnight sensitive liabilitiesre-price lower along with the Federal Reserve’slikely course of aggressive easing.While extending asset duration, <strong>credit</strong> <strong>union</strong>sshould still be mindful of the heightened liquidityrisk in this environment and manage accordingly.Most notably, <strong>credit</strong> <strong>union</strong>s should carefullyconsider the level of liquidity required for dailyoperating needs. A <strong>credit</strong> <strong>union</strong> should moni<strong>to</strong>rits his<strong>to</strong>rical needs and the ebb and flow of itsfunding. At Southeast we compute a monthlyaverage of our short-term deposits and also astandard deviation in order <strong>to</strong> create a confidenceinterval of the available liquidity.Additionally, <strong>credit</strong> <strong>union</strong>s should ensurethat they have ample external liquidity sourcesshould the need arise. Some examples include<strong>credit</strong> facilities from other financial institutions,non-member deposits, and, potentially, the sale ofearning asset. It is also suggested that <strong>credit</strong> <strong>union</strong>sconsider the process they would undertake if theyfind themselves needing additional funding. Itwould be beneficial <strong>to</strong> consider the prioritizationof an external funding source, considering boththe pricing as well as the speed and ease of access.To reiterate, despite the difficult operatingenvironment that all financial institutionsfind themselves in, <strong>credit</strong> <strong>union</strong>s are uniquelypositioned <strong>to</strong> continue <strong>to</strong> thrive over the nextseveral quarters and the foreseeable future.Several generally obscure investment terms have garnered thespotlight of the mainstream media lately due <strong>to</strong> the recent marketdislocation. Because these terms had generally been referencedinfrequently in the <strong>credit</strong> <strong>union</strong> system, it might be helpful <strong>to</strong>provide definitions of several of these terms.Market Dislocation: Might as well start here since we hear this terma lot these days. This is not a strictly financial or economic term, butmore of a slang term used <strong>to</strong> describe a disorderly market. Simplystated, market dislocation refers <strong>to</strong> the poor liquidity and thereforepricing that one finds in valuing or attempting <strong>to</strong> trade securities,often leading <strong>to</strong> worse pricing than a security’s fundamentalswould dictate. Ultimately the dislocation references a lack of anagreed upon price point between buyers and sellers, leading <strong>to</strong>opaque pricing.Auction Rate Securities (ARS): These are securities with a longstated maturity which have their interest rates re-set frequentlythrough a Dutch auction process, making the securities look muchmore like a money market security. The Dutch auction processallows competitive bidding <strong>to</strong> occur in which progressive bids areaccumulated from lowest <strong>to</strong> highest <strong>to</strong> fill an order. The last order <strong>to</strong>buy that matches the last of the sell orders establishes the winningrate. This new rate will then apply <strong>to</strong> all inves<strong>to</strong>rs for a particularissue until the next auction date. The auction cycle occurs on aregularly scheduled basis usually every 28 <strong>to</strong> 35 days. The ARSmarket is undergoing significant turmoil because of the market’sreliance on the “backs<strong>to</strong>p” bid generally provided by the broker/dealer who brought the security <strong>to</strong> market. As the large brokershave been forced <strong>to</strong> deal with other issues, they have declined <strong>to</strong>offer bids for the securities leading <strong>to</strong> many failed auctions. Theparticipation of the sponsoring broker/dealer in helping an auctionclear was generally assumed by most inves<strong>to</strong>rs.Unrealized Loss: An unrealized loss refers <strong>to</strong> a decline in the valueof a security which has not been sold, hence the loss has not beenyet been incurred in real terms. In the case of a debt instrument,Continued on page 17Spring 2008 5


GOVERNMENTAL AFFAIRSFrom AlettaBy Aletta Shutes, FCUL Executive Vice PresidentAletta ShutesThe cable <strong>news</strong> shows are at a fevered pitch asthe dozen or so candidates seeking the Presidencybegin <strong>to</strong> pick up the pace in their campaigns. Politicswill be center stage during 2008 and that meansthat once again <strong>credit</strong> <strong>union</strong>s will be asked <strong>to</strong> playa role in selecting the candidates who will serve inthe White House, Congress, and the Legislature. Itpromises <strong>to</strong> be a very active and energetic politicalyear.Fortunately, in 2004, <strong>credit</strong> <strong>union</strong>s werein a very favorable position with the support ofthe continuation of the <strong>credit</strong> <strong>union</strong> federal taxexemption being part of both George Bush’s andJohn Kerry’s campaigns. Will we enjoy similarsupport from both major party nominees in 2008?Well, it’s a little hard <strong>to</strong> predict that at this point.But, we will find that out and let you know who youcan count on if they get elected president.The entire membership of the U.S. House anda third of the U.S. Senate is up for election, as usual.Most political pundits, at this time, are suggestingthat the Democrats will expand their majoritiesin both houses. Assuming that is true, then <strong>credit</strong><strong>union</strong>s already know what type of leaders that theywill be dealing with in the Congress. As I write thiscolumn more than 130 congressmen have signedon as co-sponsors of the <strong>Credit</strong> <strong>Union</strong> Regula<strong>to</strong>ryImprovement Act (CURIA). We are still hopeful ofseeing some action soon on this bill that would helpgive <strong>credit</strong> <strong>union</strong>s the <strong>to</strong>ols necessary <strong>to</strong> providingfirst-class financial services <strong>to</strong> their members.The only fly in the ointment with the currentleadership, at least in the House of Representatives,is Congressman Barney Frank’s (D-Mass) thought ofconducting hearings on bringing some CommunityReinvestment Act regulations on <strong>credit</strong> <strong>union</strong>s.We’ll see how that goes.In Tallahassee, most experts don’t foresee achange in leadership in either house of the legislature.Republicans currently enjoy solid majorities,and unless there is a dramatic reversal of politicalfortunes, we can probably look forward <strong>to</strong> the GOPcontinuing <strong>to</strong> lead the <strong>Florida</strong> Legislature. But, hereagain, it is important <strong>to</strong> make sure that <strong>credit</strong> <strong>union</strong>scontinue <strong>to</strong> support their legisla<strong>to</strong>rs, no matter whatparty, that stand up for <strong>credit</strong> <strong>union</strong>s.Your involvement is very important in thepolitical arena. We count on your help in severalways, and so far, you have gone above and beyond,especially representing <strong>credit</strong> <strong>union</strong>s in Washing<strong>to</strong>n,D.C. and in <strong>Florida</strong>.More than 200 <strong>Florida</strong> <strong>credit</strong> <strong>union</strong>representatives traveled <strong>to</strong> Washing<strong>to</strong>n D.C. in March<strong>to</strong> attend the <strong>Credit</strong> <strong>Union</strong> National Association’s2008 Governmental Affairs Conference. This wasa record crowd for <strong>Florida</strong>, creating an even greaterimpact on Capi<strong>to</strong>l Hill.Establishing relationships with members of the<strong>Florida</strong> Legislature is another way we count on you<strong>to</strong> spread the <strong>credit</strong> <strong>union</strong> word. More than 100<strong>credit</strong> <strong>union</strong> volunteers and staff were in attendanceat the 2008 <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong> LegislativeSummit and BBQ, held in Tallahassee, also inMarch. Again, I would like <strong>to</strong> thank Envision <strong>Credit</strong><strong>Union</strong> for again hosting the BBQ and SoutheastCorporate FCU for sponsoring the meal by CowboyGrillWorks!But, most of all, we urge you <strong>to</strong> contribute <strong>to</strong> the<strong>Credit</strong> <strong>Union</strong> Political Action Committee (CUPAC).It is through CUPAC that we make our voices heardloud and clear <strong>to</strong> all the candidates seeking our votesand support. CUPAC has made <strong>credit</strong> <strong>union</strong>s majorplayers on the political scene and it could not havehappened without your very strong support.6 FLORIDA CREDIT UNION NEWS


COMPLIANCE Q&ACompliance CornerBy Bill Berg, CCUE, CUCE, FCUL VP of ComplianceBill BergIf you havequestions onadditional <strong>to</strong>pics,visit InfoSight atwww.fcul.org, call800.342.1266,or 850.576.8171ext. 1028, fax <strong>to</strong>850.558.1029, oremail billb@fcul.org.Q: With the new interagency “red flag”regulations and guidelines, do we need <strong>to</strong> startfrom scratch or can we incorporate our currentfraud prevention procedures in<strong>to</strong> ID theftprevention programs?A: When appropriate, <strong>credit</strong> <strong>union</strong>s may incorporateexisting fraud prevention policies and procedures in<strong>to</strong>its ID Theft Prevention Program.The National <strong>Credit</strong> <strong>Union</strong> Administration(NCUA), Federal Trade Commission (FTC) and thefederal banking agencies issued final guidelines andregulations <strong>to</strong> implement Section 114 of the Fair andAccurate <strong>Credit</strong> Transaction Act (FACTA).Section 114 defines the identity theft “red flags,”and in this case:• NCUA’s regulations will apply <strong>to</strong> federal <strong>credit</strong><strong>union</strong>s;• FTC’s regulations will apply <strong>to</strong> state-chartered<strong>credit</strong> <strong>union</strong>s.The rules are substantially similar and have amanda<strong>to</strong>ry compliance date of November 1, 2008.The interagency “red flag” regulations requireinstitutions <strong>to</strong> develop and implement a written“Identity Theft Prevention Program,” which isdesigned <strong>to</strong> “detect, prevent, and mitigate identitytheft in connection with the opening of a coveredaccount or any existing covered account.”The regulation defines covered accounts as:• Offered or maintained primarily for personal,family, or household purposes that involveor are designed <strong>to</strong> permit multiple paymentsor transactions such as a <strong>credit</strong> card account,mortgage, loan, au<strong>to</strong>mobile loan, checkingaccount or share account; and• Any other account the <strong>credit</strong> <strong>union</strong> offersor maintains for which there is a reasonablyforeseeable risk <strong>to</strong> members or <strong>to</strong> the safety andsoundness of the federal <strong>credit</strong> <strong>union</strong> from IDtheft, including financial, operational, compliance,reputation, or litigation risks.The regulations’ accompanying guidelines makeclear that a <strong>credit</strong> <strong>union</strong> may incorporate existingfraud prevention policies and procedures in<strong>to</strong> the IDTheft Prevention Program, as appropriate.According <strong>to</strong> the supplemental information,this will avoid duplication and allow <strong>credit</strong> <strong>union</strong>s<strong>to</strong> benefit from existing policies and procedures.However, the <strong>credit</strong> <strong>union</strong> may only incorporateexisting policies, procedures, and arrangements thatcontrol reasonable foreseeable risks <strong>to</strong> members or<strong>to</strong> the safety and soundness of the <strong>credit</strong> <strong>union</strong> fromidentity theft.Q: Do our members incur tax liability if weforgive a portion of the mortgage debt?A: In certain circumstances, the answer will be no.The Mortgage Forgiveness Debt Relief Act of 2007became Public Law (PL) number 110-142 when theact, was signed in<strong>to</strong> law December 20, 2007. Thislaw is intended <strong>to</strong> provide temporary tax relief <strong>to</strong>homeowners who might lose their home <strong>to</strong> foreclosureor who negotiate a loan modification.Previously under our tax code, if a lender(voluntarily or involuntarily) forgave a portion of aborrower’s mortgage debt, the forgiven amount had<strong>to</strong> be treated as taxable income. <strong>Credit</strong> <strong>union</strong>s andother lenders had <strong>to</strong> file Form 1099-C, “Cancellationof Debt,” <strong>to</strong> report <strong>to</strong> the IRS any debt of $600 ormore, cancelled or forgiven.The new law allows the discharge of indebtednesson loans up <strong>to</strong> $2 million and secured by the borrower’sprincipal residence not <strong>to</strong> trigger federal incometaxation. PL 110-142 covers only discharges madebetween January 1, 2007 and December 31, 2009.1099-C filing requirements have not disappearedfor other types of debts that are not fully repaid.We expect, in the future, <strong>to</strong> receive guidancefrom the IRS on how <strong>to</strong> handle information returnsduring this temporary period.For upcoming compliance education andtraining as well as other <strong>League</strong> complianceresources, see page 19.Spring 2008 7


LEGAL AFFAIRSUBIT: The saga continues!By Andrew Price, FCUL Direc<strong>to</strong>r of Legal AffairsAs many of you are aware, on January 15,2008, in Wisconsin, Community First <strong>Credit</strong> <strong>Union</strong>in Wisconsin (not <strong>to</strong> be confused with our ownCommunity First here in <strong>Florida</strong>) filed suit against theIRS for a refund of taxes paid on activities that theIRS determined were “unrelated” <strong>to</strong> the <strong>credit</strong> <strong>union</strong>stax-exempt purpose and function. Thus began a newchapter in the UBIT saga.The complaint in the Community case isbasically seeking a refund of taxes paid in connectionwith <strong>Credit</strong> Life and <strong>Credit</strong> Disability Insurance andGuaranteed Au<strong>to</strong> Protection (GAP) Insurance. Theyhave requested a jury trial. It is likely that this case willtake between 1 and 2 years <strong>to</strong> wind its way throughthe court system. We do not have any predictions as <strong>to</strong>the outcome; however, we believe that there are soundarguments <strong>to</strong> be made on behalf of the <strong>credit</strong> <strong>union</strong>in this case. We are also expecting other law suits <strong>to</strong>follow by other <strong>credit</strong> <strong>union</strong>s in the coming months.The date on which the complaint was filed justhappen <strong>to</strong> coincide with the <strong>League</strong>’s UBIT conferencein Orlando. The <strong>League</strong> was fortunate enough <strong>to</strong> havemembers of the UBIT Steering Committee speak <strong>to</strong>our <strong>credit</strong> <strong>union</strong>s on this developing <strong>to</strong>pic. The UBITSteering Committee is comprised of representativesfrom CUNA Mutual Group, CUNA & Affiliates,AACUL, and NASCUS, speak <strong>to</strong> <strong>Florida</strong>’s <strong>credit</strong><strong>union</strong>s. Larry Blanchard, SVP CUNA Mutual, EricRichard, EVP and General Counsel of CUNA, andBill Karls, VP and Corporate Controller, CUNAMutual led what turned in<strong>to</strong> a vibrant discussion onhow <strong>to</strong> account for UBIT and strategies for minimizingthe tax.The <strong>League</strong> has posted the materials from thisconference on the Compliance Share Site on FCUL’swebsite. Of particular interest, we would encourage<strong>credit</strong> <strong>union</strong>s <strong>to</strong> take a look at the UBIT AccountingTool which will provide you with strategies onaccounting for and minimizing any UBIT tax thatyour <strong>credit</strong> <strong>union</strong> may incur.As a reminder, the calculation of the UBITtax is on the net unrelated business income. Thisis determined by deducting expenses “directlyconnected” with engaging in an unrelated businessactivity from the gross income of the activity. Thisdeduction can be taken if the expense has a proximateand primary relationship <strong>to</strong> the unrelated incomeactivity. The accounting <strong>to</strong>ol and the materials willguide you through steps for making the allocations forcalculating the expenses <strong>to</strong> reduce any UBIT tax youmay have. As always, we suggest you seek the advice ofyour own tax professional for determining any taxes.FCUL will continue <strong>to</strong> moni<strong>to</strong>r the litigation andany other activity by the IRS on this issue. We will alsokeep you apprised of any significant developments onthis developing saga.Andy Price8 FLORIDA CREDIT UNION NEWS


CHAPTER CORNERHelp Youth “Grow their Green”By Jeanie Henson, CUDE, FCUL Direc<strong>to</strong>r of Chapter DevelopmentJeanie HensonFor the latest inChapter events,visitwwwfculorg!In these challenging economic times <strong>credit</strong><strong>union</strong>s are looking for ways <strong>to</strong> grow theirmembership; currently the average age of a <strong>credit</strong><strong>union</strong> member is 47. As the future of <strong>credit</strong><strong>union</strong>s unfold we must share our knowledge withthe youth of <strong>to</strong>day in order <strong>to</strong> attract youngermembers. Working <strong>to</strong>gether through our chaptersof <strong>credit</strong> <strong>union</strong>s we can make a difference in theprocess of building a stronger financial foundationfor our youth <strong>to</strong>day through financial education.If <strong>credit</strong> <strong>union</strong>s do not take the initiative <strong>to</strong>market and teach financial education <strong>to</strong> our youthsomeone else will. [b}rass/MEDIA, acompany whose goal is <strong>to</strong>provide direct, intelligent,entertaining content<strong>to</strong> young adults aboutthe money side of life,said “his<strong>to</strong>rically, financialinstitutions have placed littleemphasis on reaching out <strong>to</strong>young adults, thereby losingpotential life-long cus<strong>to</strong>mers.Between 18-25, young adultstypically engage in many of their‘first’ major money decisions - theyget their first <strong>credit</strong> card, au<strong>to</strong> loanand student loan. This demographicis the future. Don’t miss the chance <strong>to</strong>turn a costly teenager in<strong>to</strong> a profitable,loyal, life-long relationship.”[b]rass/MEDIA also said that teens and YoungAdults comprise almost 15 percent of the U.S.population, or about 42 million people. In 1970,when <strong>to</strong>day’s Baby Boomers were the same age,they numbered about 38 million, or 19 percen<strong>to</strong>f the population then. Just as Baby Boomersare a large cohort that have made a great impac<strong>to</strong>n societal trends and values, so <strong>to</strong>o will <strong>to</strong>day’syoung adults.According <strong>to</strong> the Office of Economic &Demographic Research, <strong>Florida</strong>’s populationof 10 <strong>to</strong> 17-year-olds increased by nine percentbetween 2002 and 2006. As of April 1, 2007<strong>Florida</strong>’s population of 10 <strong>to</strong> 17 year-olds wasapproximately 1.9 million. What a vast playground for new young members!This year’s National <strong>Credit</strong> <strong>Union</strong> Youth Weekis right around the corner with the theme “GotGreen? Grow It at your <strong>Credit</strong> <strong>Union</strong>.” Chaptersacross <strong>Florida</strong> have the opportunity <strong>to</strong> get yourmember <strong>credit</strong> <strong>union</strong>s pumped upand ready for National <strong>Credit</strong> <strong>Union</strong>Youth Week. Youth Week is youropportunity <strong>to</strong> introduce youngmembers <strong>to</strong> the benefits of <strong>credit</strong><strong>union</strong>s.According <strong>to</strong> CUNA “YouthWeek began as an opportunityfor <strong>credit</strong> <strong>union</strong>s across thecountry <strong>to</strong> focus on thefinancial needs of youngpeople and provide financialliteracy education. Theevent is considered a focalpoint for teaching thebenefits of saving and goalsetting as well as invitingyoung people <strong>to</strong> opensaving accounts at their <strong>credit</strong> <strong>union</strong>and make deposits this week and throughout theyear.”Youth Week will again feature the NationalYouth Savings Challenge last year CUNA reportedthat “young <strong>credit</strong> <strong>union</strong> members deposited arecord-breaking $10.1 million in<strong>to</strong> their savingsaccounts demonstrating that they understand theyimportance of saving, one of the most importantContinued on page 16Continued on page 18Spring 2008 9


HUMAN RESOURCESEmployee engagement and strategichuman resourcesBy Liz Aperauch, HRxLiz AperauchIn my last article, I talked about how the bondbetween employee and manager is a key ingredientin creating employee engagement. I also <strong>to</strong>ld you Iwould talk about another key ingredient in the nextedition, so here we are. That key ingredient is noneother than the Human Resources professional in your<strong>credit</strong> <strong>union</strong>.Of course, at the end of the day, managers areresponsible for the performance of their departmentand employees. However, <strong>to</strong> paraphrase an old saying,“it takes a village <strong>to</strong> raise a <strong>credit</strong> <strong>union</strong>,” meaningno one person can do it alone. Input from otherswith complementary strengths is not only helpfulbut vital <strong>to</strong> success. For example, a manager mightbe highly skillful in an important aspect of their job,such as business development, but will struggle withdeveloping their employees. A HR professional whounderstands the finer points of employee engagementcan be a great resource in working with these managers<strong>to</strong> help them overcome this management challenge.But, it’s not just about these “people skills” anymore;there’s something new and different in the air.I’ve worked with HR professionals in <strong>credit</strong> <strong>union</strong>sfor years and I’ve seen a lot of changes over this time.Not only are more people studying and applying forcertification through the Society for Human ResourceManagement (SHRM) and other HR-relatedsubjects, but they are also sporting a CCUE or morebusiness-related credentials behind their names. Areasof interest are shifting from administration <strong>to</strong> morestrategic areas such as talent management, employeerecruiting and retention, and employee engagement.The <strong>to</strong>pics being addressed in the HR/TD CUNACouncil and our HR Leadership Council of <strong>Florida</strong>have broadened significantly <strong>to</strong> include subjects suchas organizational change, leadership, negotiating skills,marketing positioning, and culture development.More HR professionals are on the executive team andbecoming involved in the long-term plans of the <strong>credit</strong><strong>union</strong> as well as developing methods for achievingthese goals.This is great stuff. There’s a lot of power in aperson who not only understands how <strong>to</strong> bringout the best in an employee, but has developed thebusiness acumen <strong>to</strong> know what it takes for a <strong>credit</strong><strong>union</strong> <strong>to</strong> be successful. The real advantage lies inmelding these two disciplines in<strong>to</strong> one and thenteaching it <strong>to</strong> others. Human resources publicationshave been preaching the importance of this processfor years, and their efforts have begun <strong>to</strong> bear fruit.HR professionals are becoming even more capableof being strategic partners with other executives.The time has come <strong>to</strong> take advantage of thepotential <strong>to</strong> be found in the HR department. The2007-08 CUNA E-Scan lists “collaboration with<strong>to</strong>p management on <strong>credit</strong> <strong>union</strong> goals” as one ofthe critical strategic HR tasks. An HR person whohas the ability <strong>to</strong> take the high-level strategic goalsof the <strong>credit</strong> <strong>union</strong> and turn them in<strong>to</strong> effectiveplans of action for employees <strong>to</strong> follow will be avery effective partner. So take advantage of your HRperson’s hard work! Encourage managers <strong>to</strong> workwith him or her <strong>to</strong> develop and implement effectivegoals based on the <strong>credit</strong> <strong>union</strong>’s goals and designed<strong>to</strong> challenge the employee without overwhelmingthem. I believe you’ll find you have yet anotherresource in your ongoing search <strong>to</strong> increase yoursustainable competitive advantage.10 FLORIDA CREDIT UNION NEWS


LEADERSHIPThe Leadership Councils of <strong>Florida</strong> Advisory Committee came<strong>to</strong>gether for their 2008 planning meeting with the purpose ofidentifying ways <strong>to</strong> enhance the Leadership Council experienceand <strong>to</strong> be inspired <strong>to</strong> lead. Dr. Michael Hudson challenged thegroup with his thought provokong ideas.A time <strong>to</strong> leadBy Michael Hudson, Ph.D.The time has come. Now more than ever, the <strong>credit</strong> <strong>union</strong>industry both needs and demands it. It is time <strong>to</strong> accept thechallenge, <strong>to</strong> step up <strong>to</strong> the plate, <strong>to</strong> become the leader you wereborn <strong>to</strong> be…the leader who asks the <strong>to</strong>ugh questions, the leaderwho thinks about what is possible, the leader who seeks ideas andworks <strong>to</strong> solve problems. Quite simply, it is a time <strong>to</strong> lead.There are five realities that leaders at all levels of the <strong>credit</strong><strong>union</strong> industry should take time <strong>to</strong> consider as they strive <strong>to</strong>develop appropriate responses that will guide their <strong>credit</strong> <strong>union</strong>sand the <strong>credit</strong> <strong>union</strong> industry <strong>to</strong> continued success.Reality #1...Industries Mature…Industries have a 4-stage lifecycle. Start-Up is followed by Growth which leads <strong>to</strong> Maturitywhich is followed by Decline. The financial services industry isa mature industry…characterized by slowing growth, increasedcompetition, market saturation, expanded consumer alternatives,and increased consolidation. The hidden opportunity? Creatingradical changes in the way the business is conducted <strong>to</strong> launch anew industry life cycle.Reality #2…Generations Rule…Never before have 4distinctly different generations coexisted in our economy. As<strong>credit</strong> <strong>union</strong> members these four generations each bring differentneeds and demand different levels and types of services, as well asdifferent delivery approaches. As <strong>credit</strong> <strong>union</strong> employees, thesefour generations respond <strong>to</strong> different types of leadership andbring different strengths <strong>to</strong> the business of the <strong>credit</strong> <strong>union</strong>. Thehidden opportunity? Creating delivery systems <strong>to</strong> service each ofthe generations effectively, and leveraging the strengths of eachgeneration <strong>to</strong> grow the <strong>credit</strong> <strong>union</strong> industryReality #3…Culture Drives…Despite the differences thatexist within and across the four generations that now work in the<strong>credit</strong> <strong>union</strong> industry, there is a common unifying thread…theneed <strong>to</strong> have a clear, well-defined culture that is lived each daywithin the organization. As Jim Collins put forth the best sellingbusiness book Good <strong>to</strong> Great, the key is <strong>to</strong> get the right peopleon the bus and <strong>to</strong> get them in<strong>to</strong> the right seats where they spendtheir time doing what they do best. The hidden opportunity?Defining a culture that can be lived on a day-<strong>to</strong>-day basis andhaving the guts <strong>to</strong> move people off the bus who simply don’tbelong.Reality #4…Strategy Builds…Though it once served theindustry well, the notion that <strong>credit</strong> <strong>union</strong> strategy is all aboutpeople helping people is no longer enough. The highly competitivenature of the financial services industry demands that strategyfocus more on the very difficult, but critical question of What areyou not going <strong>to</strong> do? An all things <strong>to</strong> all people strategy is simplya recipe for failure. The hidden opportunity? Take immediateaction <strong>to</strong> eliminate the things you should no longer be doing byasking this question: If we weren’t doing this already, would westart? If the answer is no, then s<strong>to</strong>p doing it immediately!Reality #5…Leaders Are Needed…When industries maturethere is a tendency for leaders <strong>to</strong> become myopic and adopt acircle the wagons and defend approach <strong>to</strong> doing business.Nothing could be more harmful <strong>to</strong> both individual <strong>credit</strong> <strong>union</strong>sand the overall <strong>credit</strong> <strong>union</strong> industry. Mature industries find newpathways <strong>to</strong> success through creative approaches that step beyondwhat has been done in the past and venture untried and unproventerri<strong>to</strong>ries. The hidden opportunity? Attracting and developingleaders who are not afraid <strong>to</strong> fail and who understand that thepathway <strong>to</strong> great success demands gong beyond what has beendone before.The Bot<strong>to</strong>m Line: These five realities and the hiddenopportunities suggest a pathway for leaders <strong>to</strong> follow within the<strong>credit</strong> <strong>union</strong> industry. Step one is asking the <strong>to</strong>ugh questions.Step two is thinking about what is possible. Step three is seekingnew ideas that will solve the problems the industry is facing. Thatis the work of leaders, and it is A Time <strong>to</strong> Lead!Michael Hudson, Ph.D., was the featured speaker for theLeadership Councils of <strong>Florida</strong> Advisory Committee planning meetingin January. Dr. Hudson works with <strong>credit</strong> <strong>union</strong>s across the countryfacilitating strategic planning and leadership development processes.He can be reached at 866.532.3968 or via e-mail at Michael@BigIdeaGuru.com.A great place <strong>to</strong> start your knowledge network is at one of the five Leadership Councils of <strong>Florida</strong>! For more information about howyou can become a member, contact Jennifer at jennifer.hazday@fcul.com or visit www.knowmore.net.Spring 2008 11


LEAGUE NEWSHood and Shutes honored for dedication <strong>to</strong> <strong>credit</strong> <strong>union</strong> movementThe <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong> staff congratulatesFCUL President/CEO Guy Hood and FCUL Executive VicePresident Aletta Shutes for the recognition they both receivedfor their dedication <strong>to</strong> the <strong>credit</strong> <strong>union</strong> movement at CUNA’sGovernmental Affairs Conference (GAC) in Washing<strong>to</strong>n,D.C., recently.Hood was awarded the Eugene H. Farley Award by theAmerican Association of <strong>Credit</strong> <strong>Union</strong> <strong>League</strong>s (AACUL)for his outstanding efforts during his career in the <strong>credit</strong>a most prestigious national recognition honoring stars of the<strong>credit</strong> <strong>union</strong> movement.Hood was also the inaugural inductee <strong>to</strong> the <strong>Credit</strong> <strong>Union</strong>House’s Hall of Leaders. The Hall of Leaders was created bythe <strong>Credit</strong> <strong>Union</strong> House, LLC, <strong>to</strong> provide lasting recognitionfor individuals who have demonstrated an outstandingcommitment <strong>to</strong> <strong>credit</strong> <strong>union</strong>s and who have made a significantimpact on the <strong>credit</strong> <strong>union</strong> movement.Shutes was honored by CUNA as the recipient of the BuckLevins Award for her political involvement in the <strong>credit</strong> <strong>union</strong>movement. The award recognizes league leaders showingexceptional commitment for increasing the political strengthof the <strong>credit</strong> <strong>union</strong> movement. Prior <strong>to</strong> Aletta coming <strong>to</strong>the <strong>League</strong>, no more than $20,000 had ever been raised forCULAC/CUPAC. In 2007, as a direct result of her efforts,CUPAC/CULAC raised more than $610,000. Her involvementin the political and grassroots efforts of the <strong>League</strong> have beendirectly responsible for a dramatic increase in attendees forCUNA’s GAC. When joining the <strong>League</strong> in 1993, <strong>Florida</strong>’s<strong>credit</strong> <strong>union</strong>s sent less than 25 people <strong>to</strong> the conference; at the2008 GAC, more than 200 <strong>Florida</strong> <strong>credit</strong> <strong>union</strong> representativesattended. This spectacular increase in attendance is a result ofAletta’s emphasis on the importance of political action by thosein the <strong>credit</strong> <strong>union</strong> movement.(l <strong>to</strong> r) Dr. Richard M. Heins, Guy Hood, Gene Farley, andAACUL Chairwoman Rosie Holub pose after presentation of theaward.<strong>union</strong> movement. Guy began his career 38 years ago at theAlabama <strong>Credit</strong> <strong>Union</strong> <strong>League</strong> as a Field Representative wherehe moved up through the ranks achieving the title of SeniorVice President of Technical Services before coming <strong>to</strong> FCULin 1988. Over his remarkable career, he has seen significanttransitions in the <strong>credit</strong> <strong>union</strong> movement including the passingof the <strong>Credit</strong> <strong>Union</strong> Membership Access Act (H.R. 1151).Under his leadership, the <strong>League</strong> has received many awards andrecognitions from national organizations for its outstandingleadership and accomplishments in the area of advocacy,grassroots organization, and communications. In 2006, hereceived the National <strong>Credit</strong> <strong>Union</strong> Foundation “AnchorAward”, for responsive actions in the area of disaster response,Aletta Shutes receives the Buck Levins Award at the closing sessionof CUNA’s GAC.12 FLORIDA CREDIT UNION NEWS


LEAGUE NEWS<strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong> and FCUL Service Groupbring home six awards from SIAA competitionThe <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong> (FCUL) and the FCUL Service Group, Inc. have been recognized for theircommunications and marketing efforts by the Fifth Annual Service Industry Advertising Awards* (SIAA), placing first intwo categories, second in two categories, and third in two categories.“Our communications and marketing teams are <strong>to</strong>p notch,” said Guy Hood, FCULPresident/CEO. “With our members in mind, they have made winning awards for ourcommunications and marketing efforts commonplace.”F LO R I DACREDIT UNION NEWSView online at www.fcul.org!Just click <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong>,then News Room, then Publications.The following efforts were nationally recognized by the SIAA:1. Publication designed In-house, Financial Services:Gold <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> News (quarterly magazine)2. Brochure, Financial Services:Gold Survey Says! (brochure included with 2007 member dues packet)3. Direct Mail, Professional Services:Silver Telecom Recovery Webcast Promo (postcard series)4. Logo/letterhead design, Financial Services:Silver <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> Foundation logo5. Total Advertising Campaign, Professional Services:Bronze 2007 Annual Convention & Exposition (The Real Bond theme)6. Brochure, Professional Services:Bronze 2007 KNOWMORE Learning OpportunitiesExperience the REAL bond betweenthe <strong>League</strong>, <strong>Florida</strong> <strong>credit</strong> <strong>union</strong>s,and their members at the 2007 FCULConvention & Exposition, June 13-16,in Orlando. For more information, visitwww.fcul.com/<strong>Home</strong>_Page_264.htm.The HLPR Loan:Find out how you can helpyour members buy a home.Page 3FEATURED INSIDE:PRESIDENT’S MESSAGE 3GOVERNMENTAL AFFAIRS 6COMPLIANCE Q&A 7NEWS FROM YOU 142.1.Spring 2007 • Vol. 3 • No 23.“Our main desire was <strong>to</strong> reroute member calls during down time and power outages. We have had <strong>to</strong> use the Telecom Recoverysystem a few times and it has worked great! Last week one of our of ces was robbed, and we were able <strong>to</strong> reroute callsinstantaneously without a disruption in service. And, were even able <strong>to</strong> update concerned family members!”Paul Atkinson, Vice PresidentAlpine <strong>Credit</strong> <strong>Union</strong> - Orem, Utah“Telecom Recovery provides a crucial link between members and their <strong>credit</strong> <strong>union</strong>. <strong>Credit</strong> <strong>union</strong>s need <strong>to</strong> communicate withmembers in the event of a disruption in service, and Telecom Recovery offers a seamless continuance of communications thatprovides comfort during uncertain times.”Marvin Garland, Chief Operating Of cerFCUL Service Group“Telecom Recovery is a trusted part of our Business Recovery Planning. Their solution is affordable and easy <strong>to</strong> administer. Itfeels great <strong>to</strong> know that, during a facility phone service interruption of any kind, we have a team of professionals backing us up andkeeping us connected <strong>to</strong> our patients and cus<strong>to</strong>mers by quickly re-routing incoming calls <strong>to</strong> alternate destinations.”Jim Wilhelmi, Manager Enterprise TelecomIntermountain Healthcare2007 LEARNING OPPORTUNITIES4. 5.6.*The Service Industry Advertising Award is the only advertising award program that recognizes the achievements of the service industry.More than 250 advertising agencies and 800 service institutions participated in the Fifth Annual SIAA Awards and nearly 2,000 entrieswere received for consideration. A national panel of judges awarded 232 Gold Awards, 183 Silver Awards, and 147 Bronze Awards– reviewing each entry for execution, creativity, quality, consumer appeal, and overall break through advertising content. Additionalwinners included: American Eagle, McDonald’s Corporation, Sallie Mae, and Verizon Wireless. A complete listing of winners can bereviewed at www.siaawards.com.Spring 2008 13


LEAGUE NEWSDisaster Planning for <strong>Credit</strong> <strong>Union</strong>sWith predictions for the 2008 hurricane season calling for 12 <strong>to</strong> 15 named s<strong>to</strong>rms with seven <strong>to</strong>nine becoming hurricanes, the Disaster Planning for <strong>Credit</strong> <strong>Union</strong>s Conference will help <strong>to</strong> providetangible strategies <strong>to</strong> prepare for the quickly approaching season. A wide range of qualifiedgovernment and industry speakers have been assembled <strong>to</strong> provide professional adviceand personal experience on this subject. Attend this seminar <strong>to</strong> learn how <strong>to</strong> safe-guard yourinstitution and learn valuable tips on how <strong>to</strong> create a well prepared plan of action.May 22, 2008Tropical Financial FCUMiramar, FLWho should attend? Presidents, CEOs, Senior Operations Personnel, and anyone elseinvolved with developing and implementing the disaster preparedness plan for their institutions.Registration begins at 9:30 a.m. with the conference beginning at 10 a.m.until 4 p.m.on May 22 at Tropical Financial FCU in Miramar, FL.Speakers include:• Lori Douglass, Financial Examiner/Analyst Supervisor• Alyce Ruffley, NCUA Supervision Analyst,Region 3• Nancy Dal<strong>to</strong>n, FCUSS (Shared Services),President/CEO• Ed Rappaport, Deputy Direc<strong>to</strong>r of theNational Hurricane Center• Bill Berg, FCUL VP, ComplianceTopics include:• Regula<strong>to</strong>ry perspective ofdisaster planning from both theOffice of Financial Regulationand NCUA.• Upcoming weather trends andwhat <strong>to</strong> expect.• Regula<strong>to</strong>ry requirements foran effective business continuityplan.For more information about this conference and <strong>to</strong> download the brochure and registration form, go <strong>to</strong> www.fcul.org, point <strong>to</strong>“FCUL” then click on “Calendar of Events.” Go <strong>to</strong> May 2008 and click on the conference name.Questions? Contact Andy Price at 800.342.1266, ext. 1026, aprice@fcul.org, or Bill Berg, ext. 1028, bberg@fcul.org.FCUL Small <strong>Credit</strong> <strong>Union</strong> ConferenceThe <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong>’s Small <strong>Credit</strong> <strong>Union</strong> Conference is coming <strong>to</strong> an area near you! If you are a <strong>credit</strong> <strong>union</strong> withup <strong>to</strong> $50 million in assets, this conference is for you.Join FCUL staff, state and federal regula<strong>to</strong>rs, and your peers for a full day (8:45 a.m. - 4 p.m.) of relevant information andtraining...at a location convenient <strong>to</strong> you! Registration is just $99; bring a co-worker for an additional $79. Registration includesa continental breakfast and a box lunch.Pick a date, any date that works for you!* May 20 – City County CU, Ft. Lauderdale* September 16 – Community First CU of <strong>Florida</strong>, Jacksonville* Oc<strong>to</strong>ber 16 – CU location TBD, PensacolaScholarships through the <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> Foundation are also available for this conference. For more information about thisconference and <strong>to</strong> download the registration form, go <strong>to</strong> www.fcul.org, point <strong>to</strong> “FCUL” then click on “Calendar of Events.” Go<strong>to</strong> month of choice and click on the conference name.For more information, contact Connie S<strong>to</strong>utamire at 800.342.1266, ext.1052, connie.s<strong>to</strong>utamire@fcul.org.14 FLORIDA CREDIT UNION NEWS


LEAGUE NEWSIn 2008, <strong>credit</strong> <strong>union</strong>s in<strong>Florida</strong> will have an opportunity<strong>to</strong> nominate possible recipientsof two awards, the FCULProfessional of the Year andVolunteer of the Year awards.Each winning nominee willalso be inducted in<strong>to</strong> theFCUL Hall of Fame.The Volunteer ofthe Year Award recognizesthat volunteers are an integralpart of the <strong>credit</strong> <strong>union</strong> structure and theircontributions deserve recognition throughout the<strong>Florida</strong> <strong>credit</strong> <strong>union</strong> movement. The purpose of this award is<strong>to</strong> recognize outstanding contributions by volunteers of <strong>Florida</strong><strong>credit</strong> <strong>union</strong>s.The Professional of the Year Award, newly created in 2007,will annually recognize the <strong>Florida</strong> <strong>credit</strong> <strong>union</strong> professionalthat deserves recognition for their contributions <strong>to</strong> advancethe <strong>credit</strong> <strong>union</strong> movement in both <strong>Florida</strong> and the nation.Winners of this award will be recognized for their lifetimeachievements and efforts <strong>to</strong> help craft an environment thatallows <strong>credit</strong> <strong>union</strong>s <strong>to</strong> grow and prosper in order <strong>to</strong> better servetheir members.There are literally dozens and dozens of highly qualifiedindividuals throughout <strong>Florida</strong> that are eligible <strong>to</strong> receive one orthe other of these awards and deserving of the recognition. Allit takes is for each <strong>credit</strong> <strong>union</strong> <strong>to</strong> nominate the one individualfrom their <strong>credit</strong> <strong>union</strong> that deserves consideration.The deadline <strong>to</strong> submit nominations for both theProfessional of the Year Award and the Volunteer of the YearAward is May 12, 2008. Nominations will then be reviewedby the Awards Nominations Committee. Recipients will berecognized and honored at the FCUL Annual Business Meetingon June 12, 2008.To download a PDF of the awards brochure and nominationforms, go <strong>to</strong> www.fcul.com/Awards_106.htm. For furtherinformation you may also contact Amy Jowers in FCUL’sCommunications Department at 800.342.1266, ext. 1020 oramy.jowers@fcul.org....and entries for Dora & LouiseThe <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong> and CUNA & Affiliatesare pleased <strong>to</strong> sponsor two recognition programs for <strong>credit</strong><strong>union</strong>s: the Dora Maxwell Social Responsibility RecognitionAward Program, and the Louise Herring Award for Philosophyin Action.These two programs identify <strong>credit</strong> <strong>union</strong>s that demonstratethe <strong>credit</strong> <strong>union</strong> “People-Helping-People” philosophy. TheDora Maxwell Award programhonors the work of <strong>credit</strong> <strong>union</strong>sin the community and the LouiseHerring Award program recognizesthe practical application of <strong>credit</strong><strong>union</strong> philosophy in daily internaloperations.When you enter either of these awards competitions,your <strong>credit</strong> <strong>union</strong> will compete with others in the same assetcategory. Individual chapters involved in community activitiesare eligible <strong>to</strong> enter the chapter category. There is no chaptercategory for the Louise Herring Award program.State winners in the two programswill advance <strong>to</strong> national competitionfor judging. All state entries mustbe submitted <strong>to</strong> the <strong>League</strong> office byMay 12, 2008. State winners will berecognized at the General Session heldduring the FCUL Annual Convention& Expo on June 13, 2008.FCUL strongly encourages you <strong>to</strong> enter any or all of theseprograms. These programs are an excellent way for your <strong>credit</strong><strong>union</strong> <strong>to</strong> be honored for its efforts and serve as an example forothers <strong>to</strong> follow.For more information about the awards as well as theentry forms, go <strong>to</strong> www.fcul.com/Awards_106.htm. For furtherinformation you may also contact Amy Jowers in FCUL’sCommunications Department at 800.342.1266, ext. 1020 oramy.jowers@fcul.org.Spring 2008 15


Help youth “grow their green”Continued from page 9pillars of financial freedom. As chapters of <strong>Florida</strong><strong>credit</strong> <strong>union</strong>s you have the opportunity <strong>to</strong> join theNational Youth Savings Challenge as a group withall <strong>credit</strong> <strong>union</strong>s within your chapter <strong>to</strong> be a par<strong>to</strong>f the Youth Savings Challenge.In 2007, according <strong>to</strong> CUNA, 393participating <strong>credit</strong> <strong>union</strong>s reported more than$10 million in deposits from almost 72,000young members. Additionally, <strong>credit</strong> <strong>union</strong>salso welcomed more than 9,000 new memberaccounts.As a chapter this is a great time for you <strong>to</strong>encourage the <strong>credit</strong> <strong>union</strong>s in your chapterarea <strong>to</strong> play up everything they do year round <strong>to</strong>educate youth and try <strong>to</strong> get them involved in theNational Youth Savings Challenge <strong>to</strong> “grow theirgreen.” These young members can make changeno matter how small their change is! Smallchange can make a difference whether saving theenvironment or saving for the future.One way for a chapter <strong>to</strong> motive <strong>credit</strong> <strong>union</strong>s<strong>to</strong> become involved is CUNA is sponsoring adrawing for 10 prizes of $100 each <strong>to</strong> ten <strong>credit</strong><strong>union</strong>s who report their results of the YouthSavings Challenge. The winning <strong>credit</strong> <strong>union</strong>swill randomly select young members <strong>to</strong> receivethe $100 prizes.In 2007, 132 new youth accounts were opened in <strong>Florida</strong> during National<strong>Credit</strong> <strong>Union</strong> Youth Week and the National Youth Savings Challenge with a<strong>to</strong>tal of new deposits of $96, 991.07The harvest is ripe for the picking <strong>to</strong> ensure our youth’s financial freedomand <strong>to</strong> help grow their green by getting them involved while they are young.They maybe young <strong>to</strong>day, teenagers <strong>to</strong>morrow but they will be your <strong>to</strong>pdeposi<strong>to</strong>rs and borrowers in the future! So, chapters challenge all <strong>Florida</strong><strong>credit</strong> <strong>union</strong>s <strong>to</strong> focus on young members during the National <strong>Credit</strong> <strong>Union</strong>Youth Week because <strong>to</strong>gether we can do it better!At the chapter level you can promote <strong>credit</strong> <strong>union</strong>s <strong>to</strong> go <strong>to</strong> CUNA’swebsite and check for <strong>to</strong>ols that will assist them in planning a successfulYouth Week of festivites. Visit finlit.cuna.org and select “Events.” You’llfind celebration ideas, poster and theme art, a “Got Green” coloring page,registration for the Saving Challenge, plus educational handouts and prizesfor sale.Questions pertaining <strong>to</strong> National <strong>Credit</strong> <strong>Union</strong> Youth Week and theNational Youth Savings Challenge may be directed <strong>to</strong> Philip Heckman,direc<strong>to</strong>r of youth programs for CUNA, at 80.356.965, ext. 4088.Resources: CUNA.org, Office of Economic & Demographic Research, and brass/MEDIA.com16 FLORIDA CREDIT UNION NEWS


Investment terms definedContinued from page 5if the holder of the security never sells the security, the loss willnever be realized, assuming that it does not default. Because of therecent dislocation in the market, many <strong>credit</strong> <strong>union</strong>s are incurring asubstantial decline in the value of the securities in their portfolio. Ifthese instruments were designated as available for sale per FAS 115, thisdecline will appear as an unrealized loss in the equity portion of the <strong>credit</strong><strong>union</strong>’s balance sheet.Sub Prime Mortgages: A mortgage made <strong>to</strong> a borrower with poor<strong>credit</strong>, generally defined as a FICO score of less than 620.Asset Backed Securities (ABS): A debt instrument created by placinga pool of receivables in a trust. The repayment of the security isprovided by the cash flows generated by the underlying receivables.Generally the receivables supporting the security are loans generatedby <strong>credit</strong> cards, student loans, au<strong>to</strong>mobile loans or leases, dealerau<strong>to</strong>mobile inven<strong>to</strong>ries and mortgages. The instruments are created<strong>to</strong> shift the <strong>credit</strong> risk inherent in the loans such that the senior bondholders are insulated from losses by the subordinate holders becausethe subordinate holders incur the losses first (the various classes arereferred <strong>to</strong> as “tranches”). Forms of <strong>credit</strong> enhancement include overcollateralization,excess spread or an insurance policy which guaranteespayment. Generally, the most senior bonds within a structure willreceive an AAA rating.Collateralized Debt Obligation (CDO): A CDO is a more complextype of asset-backed security <strong>credit</strong> product backed by a portfolio offixed-income assets, including asset backed securities (referred <strong>to</strong> as astructured finance CDO), corporate bonds or <strong>credit</strong>-linked references(referred <strong>to</strong> as a cash or synthetic CDO), or real estate. These assetsare also divided in<strong>to</strong> tranches in order <strong>to</strong> insulate the senior bondholders from <strong>credit</strong> losses. During 2006 and 2007 many CDOs werecreated by using lower-rated real estate based (including sub prime)ABS. Due <strong>to</strong> the combination of the weakening performance of theunderlying collateral, poor liquidity in the market, and erroneouscorrelation assumptions in the CDO’s construction, CDO values havedeclined substantially during the current <strong>credit</strong> crunch. CDOs that arecollateralized by existing CDOs are called CDO squareds (yes, there areeven CDO cubeds).substantial losses and threatening their AAAratings. Recently Standard and Poors andMoodys confirmed MBIA and AMBACs ratingswhile Moody’s downgraded FGIC.Structured Investment Vehicle (SIV): A SIV is afund which generally borrows short by issuingcommercial paper <strong>to</strong> institutional inves<strong>to</strong>rsand then invests long, frequently purchasingasset backed securities. Many of these SIVswere created by banks and, when marketanxiety increased, the SIVs were not able <strong>to</strong>issue new commercial paper <strong>to</strong> replace whatmatured. Most of the assets supporting thebank sponsored SIVs have been placed backon the bank balance sheets.Using these definitions, we can summarizethe current state of the <strong>credit</strong> markets bystating: The market dislocation caused bydeteriorating performance in the mortgagemarket (especially the subprime arena) has led<strong>to</strong> unrealized losses by holders of highly ratedABS. Holders of less highly rated (and less wellstructured)debt have experienced significantlymore real losses than were previously thoughtpossible, leading <strong>to</strong> the forced closure ofmany bank SIVs, the abandonment of the ARSmarket by many large broker/dealers, and thelikelihood of significant insurance paymentsfrom bond insurers over the coming years.Southeast Corporate is pleased <strong>to</strong> offerreaders a free Investment Glossary of Terms,simply email marketing@secorp.org with yourrequest.Bond insurers: Also referred <strong>to</strong> as monoline insurers, these areinsurance companies that insure (or “wrap”) bonds in order <strong>to</strong> ensurethey will get the highest rating s from the rating agencies. Originally,the companies began insuring that municipalities would remit thepayments required on the bonds they issued. Over the course of thelast ten years, these companies moved aggressively in<strong>to</strong> the ABSmarkets and in particular the subprime and CDO markets, creatingSpring 2008 17


EDUCATIONSTAR, VAP and MERIT CertificatesCongratulations <strong>to</strong> the following individuals who have earned certification levels in the StaffTraining and Recognition (STAR), Volunteer Achievement (VAP), Volunteer Leadership (VLP)and Mid-Manager’s Enrichment Training (MERIT) Programs. Additionally, we salute these<strong>credit</strong> <strong>union</strong>s that have recognized the importance of investing in their most important assets… their staff and volunteers.STAR CERTIFICATESAchieva CU: Ashli Levitz, Edina Remic, Sharon SandovalBay Gulf CU: Naiomy Arring<strong>to</strong>n, Shelly Burnham, Camille Gordon,Jon LeViness, Leanna Sut<strong>to</strong>n, John Tip<strong>to</strong>n,BrightStar CU: Donna ThiryCentral FL Healthcare FCU: Jennifer Bates, Christina StetsonCFE FCU: Luvenia DunklinCommunity Educa<strong>to</strong>rs CU: Vic<strong>to</strong>ria Burnette<strong>Florida</strong> Central CU: Kelly Bowen, Stephanie Daniels, Jody North,Lisa Nunno, Minerva Villanueva, Pamela Warren<strong>Florida</strong> Commerce CU: Nancy Baglione, Donna Criss, Kevin Meyer,Sharon Sagriff, Satchell Thomas<strong>Florida</strong> Telco CU: Julie Barrett, Molly Sue Craft, Tracy Ehrenberg,Rita Forrest, Valerie Luu, Jo Ann Lynch, Sharon Murk, Amber Pearce,Carol Smith, Crystal Spitzer, Michelle Thomas, Betty Wiggins<strong>Florida</strong> West Coast CU: Ashley CampbellGold Coast FCU: Gratrina HollowayGrow Financial FCU: Laurie RoseGTE FCU: Rodney Archibald, Shannon Barnett, Michelle Bourdon,Danielle Colla, Chrysant Colon, Maria Correa-Reyes, Erica Eldred,George Eliopoulos, Lisette Gonzalez, Yessel Hernandez, SharonLake, Tabitha Minke, Rachel Mitchell, Claudia Moore, Kelli Moore,Mercedita Rodriguez, Richelle Roy, Marilyn Santiago, Kate Stanfield,Janet Thomas, Glenda WhiteHarvesters FCU: Robert BakerIndian River FCU: Zoraida Gonzalez, Connie LuceJAX FCU: Ena Anderson, Virginia RosalesPen Air FCU: Melissa Coogle, Deedra Cox, Jessica ShirleySarasota Coastal CU: Glenn Brunow, Lila SylvesterSuncoast Schools FCU: Tommy Allan, Cynthia Barber, DarleneBehringer, Brandy Blanchard, Ginette Carter, Kathleen Clancy, CaraCline, Jared Conaway, Krisi Constance, Janice Damico, Jenna Dixon,Shemyra Edwards, Isabel Evangelista, April Flasher, Naomi Franquiz,Julie Griffin, Debra Hendrix, Linda Hoag,Stephanie Hriscko, Ellen King, JenniferLangs<strong>to</strong>n, Lillian Lutz, Phillip Marina, LuzMarrero, Marlene Menendez, Sherry Minnich,Vic<strong>to</strong>ria Pardo, Maigo Perez, Chelsea Ragan,Irene Ramoz, Jessica Reimer, Jessica Reimer,Veronica Rodriguez, Amy Romanyak, TammyRosian, Kandice Sanderson, AlexandraSixma, Amber Sorensen, Angel Sustache,Bruce Taylor, Angie Topper, Josephine Valen,Shawntae Williams, Rosangela Womble,Theresa Wynn, Kerlyne ZetrenneVyStar <strong>Credit</strong> <strong>Union</strong>: Courtney Armstrong,Adelaida Barela, Carlana Brazel, PhylisaButler, Sarah Carlee, Valerie Carlson, GinaCason, Michelle Chamberlin, KadidjaCoulibaly, Josephine Cua, Katherine Dean,Susan Duncan, Aida Ejupovic, Justin Fox,Naosha Harman, Jacqueline Hughes, GraceKennedy, Andrea Langevin, Tara Levitt,Spring Manser, Amanda Mat<strong>to</strong>x, AngelaMechtel, Christina Meehan, Marina Mercer,Emily Michelman, Jessie Mitchell, ChetaraMixson, Alana Parker, George Patterson,Richard Reis, Arica Rhoden, Teresa Silfee,Shirley Siplin, Chasity Steele, SamanthaStewart, Ivy Thomas, Zebra Ward, JenniferWatson, Jillian Whittle, Constance Wilcox,Betty Leann Williams, Blanche Williams,Willie WilliamsWest Coast Federal ECU: Cindy Holderman18 FLORIDA CREDIT UNION NEWS


Compliance Resources & TrainingEDUCATIONMERIT CERTIFICATESCommunity Educa<strong>to</strong>rs CU: Diane Burrows, KrisleeScaia<strong>Florida</strong> Central CU: Stephanie Daniels, Cristy Newman,Kay Patterson, Maria Rodriguez<strong>Florida</strong> Commerce CU: Stephanie DavisJAX FCU: Debra WilliamsMcCoy FCU: Jennelee MartinezSuncoast Schools FCU: Joyce Burgess, StephanieGulledge, Kevin Rodriguez,VyStar <strong>Credit</strong> <strong>Union</strong>: Courtney Armstrong, KrystalBergeron, Carlana Brazel, Gina Cason, Gloria Chaney,Josephine Cua, Yvonne DaleAshford, Jessca Dona<strong>to</strong>,Susan Duncan, Jessica Edwards, Naosha Harman,Quaneisha Hill, Thelma Jackson, Tara Levitt, TeresaLounder, Jenetta Lowery, Spring Manser, Joan Matthews,Christina McCrary, Emily Michelman, Joyce Njeru,George Patterson, Richard Reis, Maria Theresa Shaffer,Teresa Silfee, Chasity Steele, Betty Leann WilliamsVAP CERTIFICATES<strong>Florida</strong> Commerce CU: Kathy ArrantUniversity CU: Diciacco NicholasUSF FCU: Farah SanchezWest Coast Federal ECU: Barbara Gomez, Karl SmithFCUL provides a variety of compliance information resourcesthrough the monthly InfoSight Newsletter, Quarterly ComplianceCalls, Compliance InfoSight, and the Compliance AdvisoryGroup meeting held during FCUL’s annual convention in June.All are free <strong>to</strong> employees of all affiliated <strong>credit</strong> <strong>union</strong>s.The InfoSight Newsletter is sent via email on a monthly basis andcontains recent regula<strong>to</strong>ry changes. To sign up for the <strong>news</strong>letter,send your request <strong>to</strong> billb@fcul.org.Quarterly Compliance Calls are scheduled for the following dates:March 20, 2008,June 26, 2008,Oc<strong>to</strong>ber 23, 2008.Compliance InfoSight provides compliance information at yourfingertip, 24/7. Visit www.fcul.org <strong>to</strong> find the answers <strong>to</strong> yourcompliance questions.FCUL’s Compliance Advisory Group will meet on June 11, 2008in conjunction with the Annual Convention.There are a number of training opportunities conducted by BillBerg that are programs organized by the chapters. The chaptersusually charge a nominal fee <strong>to</strong> attend and include a meal and/orrefreshments. See below for upcoming compliance training at achapter near you.All aboard! Register NOW for the <strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong><strong>League</strong>’s 2008 Annual Convention & Exposition,June 11-14, 2008 at the JW Marriott Orlando GrandeLakes Resort! Visit www.fcul.org <strong>to</strong> register online.Hotel space at the JW Marriott Orlando Grande Lakesis going fast so be sure <strong>to</strong> make your reservationssoon!Topic Date ChapterBSA I April 21 Gulf Coast(Gulf Coast CommunityCollege)BSA III April 22 (p.m.) Central <strong>Florida</strong>(Insight Financial CU)BSA I April 23 (a.m.) Central <strong>Florida</strong>(Insight Financial CU)BSA I April 23 (p.m.) Central <strong>Florida</strong>(Insight Financial CU)BSA I May 8 (a.m.) Southernmost(South FL Educ. FCU)BSA I May 8 (p.m.) Southernmost(Miami)BSA I May 13 (p.m.) PinellasBSA I, IRAs May 13 (p.m.) PinellasSpring 2008 19


MISSION:To bring inspiration &professional growththrough collaboration& education.First Class MailUS PostagePAIDTallahassee, FLPermit No 618<strong>Florida</strong> <strong>Credit</strong> <strong>Union</strong> <strong>League</strong>3773 Commonwealth Blvd, Tallahassee, FL 32303PO Box 3108, Tallahassee, FL 32315850.576.8171 • 800.342.1266 • Fax: 850.574.6374www.fcul.org

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