bOrN iN The uSA! - Music & Sound Retailer

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ADVERTORIALNewsSEPTEMBER 2009 NAMM Resources to Grow Your BusinessYou know about the NAMM Show, where the industry gathers to network with peers, learn valuable business strategies atNAMM U and Idea Center sessions, and conduct buyer meetings to build your inventory. But did you also know that NAMMprovides savings on everyday business serviceslike shipping and merchant credit/debitprocessing? Or that NAMM is encouraging thegeneral population to become active musicmakers? These efforts help bring customersright to your door each day. During thesechallenging economic times, be sure to takeadvantage of these great opportunities…Note from Joe TomSchmitt Music has been helping peoplebecome music makers for life since 1896.We operate ten stores in Minnesota andsix stores across the Midwest withnearly 400 employees, many of whomare professional musicians. It’s ourprivilege to help more than 10,000children join their school band ororchestra each year, and teach over5,000 lessons each week. But even withour many years of experience and a great baseof loyal customers, I can honestly say that being a businessowner is tough right now. It’s times like these that challenge allof us to manage every aspect of our business better than we everhave before.I’ve found that taking good care of our customers and employees,conducting our business with dedication, enthusiasm andintegrity, and providing products and services that help ourcustomers pursue their musical dreams have all been keys to oursuccess. In addition, our years of Membership in NAMM haveprovided us with a wealth of resources. We’ve grown the strengthof our company and our brand by attending NAMM shows, sittingin on every possible NAMM U session, networking with our peersand taking advantage of the association’s customer-buildingmarket development programs, which have helped grow the musicmaking population across the nation.It’s an honor for me to assume the role of Chairman of theNAMM Board of Directors and, as I do, I am again reminded ofthe many wonderful business-building resources available to allactive Members of NAMM. I thought I’d take this opportunity toremind you as well. After all, in times like these, all of us can useall the help and support we can get. Take it from me—NAMM ishere to help.Tom SchmittPresident & Chairman of Schmitt MusicChairman, NAMM Board of DirectorsMember ServicesOn behalf of its Members, NAMM hasnegotiated with companies to provide themost competitive business products, rates andservices possible. You can participate in oneor more of NAMM’s endorsed business serviceprograms, including merchant credit/debitprocessing, check services, gift cards, shippingand freight services, store-branded consumerfinancing, workers’ compensation insurance,school lease/purchase plans, and NAMM’snewest Member benefit: access to healthinsurance options through Mercer.Public Affairs and GovernmentRelationsNAMM actively represents the needs ofbusiness owners on Capitol Hill by addressingcauses that affect our industry, such ashealthcare reform, sales tax issues andInternet purchase legislation. Additionally,NAMM campaigns for music education,which not only helps kids grow and learn,but also supports the growth ofour industry.
Market Development InitiativesOne of NAMM’s many goals is to provide Retail Members with marketing toolsand opportunities to help increase store traffic, broaden and strengthen yourcustomer base, and encourage community involvement through direct-to-consumermarketing. Programs like Vans Warped Tour, Drum Corps International, the JohnLennon Educational Tour Bus and SchoolJam USA are all designed to help drivebrand-new potential customers into your store. Be sure to get involved today.Wanna Play?NAMM’s consumer-facing Wanna Play? campaign shows the 82 percent of peoplewho think they can’t play but would like to that they can! This PR-based initiativeputs music making into the media spotlight. Memberstores can benefit from this effort by participatingin Wanna Play Music Week activities each Mayand by promoting Wanna Play? contests andevents throughout the year. Hangtags andbrochures can also help inspire would-bemusicians to pick up an instrumentand play. Order materials for yourstore and see all the cool initiativesNAMM is a part of by visitingwww.wannaplaymusic.com.Not sure which programs are rightfor you? Visit www.namm.org forprogram information and to ordersupport materials, or call NAMM’sMember Contact Specialists at800-767-6266 and they will behappy to help.NAMM News September 2009NAMM News is published by NAMM. To keep up-to-date on the latest breaking industry news,sign up for our PLAYback Digital e-newsletter at playbackdigital@namm.org.
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