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made in the usa(continued from Page 27)Andy Rossi Bob Taylor (center) Bryan Bradley Conn-Selmer Logotechnically demanding productsmore effectively in the U.S. Thisgives us time-to-market andtechnical superiority advantages.”—John Andrews, QSC“We’ve found that it’s muchProject2 6/8/09 2:21 PM Page 1A KeyboardPlayer’s Dreameasier to control production qualityby manufacturing locally, and thesavings on inbound freight costsis significant. We’re having all themain components of our new TWALittle Dipper envelope-filter builtright here in New Jersey, so wecan oversee quality right as theproduct comes off the productionline. In addition, we’re puttingmoney back into the pockets of ourneighbors and helping to stimulateour local and state economies. It’s agood feeling, and more Americansshould be concerned about thesetypes of intangible benefits, beforewe’re all out of jobs.” —KevinBolembach, Godlyke“We make the great majority ofour guitars here in Nazareth, Pa.Of course, we take great pride inall of our products, especially thevery special guitars made here inNazareth. These instruments havea heritage and legacy that tracesback nearly two centuries. Wecould shut everything down, leverageour brand and make inexpensivecopies of our guitars in China,but that would be shortsightedand probably disastrous to ouresteemed reputation. It would alsoterminate most everything thatis special about Martin guitars.”—Dick Boak, CF Martin“The main reason is quality control.Manufacturing is much morethan schematics alone. All of ourproducts are tested several timesat various stages and there arethings only musicians hear. Whenyou design and manufacture in thesame building, we can constantlymonitor each and every step. Thishelps us see how we can improvethe process and increase reliability,which is why we have such a lowrepair rate. When you go offshore,it can take months to implementchanges. We can do it within aday.” —Dale Krevens, Tech 21“Peavey has a long history ofAmerican manufacturing andmakes more products in the U.S.A.than any other manufacturer in themusic products industry. A dealerwho sold our first SP loudspeakersin the 1970s can buy the latestevolution of the series today, andthey’re still made here in theU.S.A. In fact, although we sourceselect product lines overseas, thevast majority of our products aremade here. I believe that we haveachieved a unique balance in whichwe can still compete with the industryon entry-level products whilecontinuing to serve the middleand upper ends of the market withAmerican-made wares. That’s evidentwith our 19th Street CustomShop. We made our first big pushinto custom instrument making in2004 and, this year, we expanded toinclude custom amplifiers.…Whilemost of our competition sourcesproducts that are both designedand manufactured offshore,Peavey’s approach is to design andengineer in the U.S.A. and specifycomponents, etc., for all Peaveyproducts manufactured offshore.It’s a difference that is usually readilyapparent.” —Hartley Peavey“We make our products here fortwo reasons: We provide jobs forU.S. workers and we have betterquality control over our products.”—Orin Portnoy, CE Distribution“The heritage of Conn-Selmerbrands is the ‘American sound’that has defined band musicsince musical instruments startedbeing made in America. Greatreputations have been earned bythose who produced this ‘definingsound’ of an instrument, includingVincent Bach, Alexander Selmerand George Bundy, C.G. Conn,William Ludwig, H.N. White andVito Pascucci. Today, Conn-Selmercontinues that tradition with anenduring craftsmanship, expertise,and dedication that is required toguarantee this famous heritage. Weare proud that our American-madeinstruments provide jobs that,in turn, help support Americanmusic education.” —Scott Jennie,Conn-Selmer“Rane manufactures in theU.S.A. because it is the best way forus to produce the musical instrumentsand professional sound toolsour customers demand, respect,and deserve. It simply makessense. Rane is proud to define,design, manufacture, and supportall of our products from oursingle facility in Mukilteo, Wash.Doing so allows us to have a deepunderstanding of our product,our customer needs, and gives usa superior ability to support ourproducts and react to customerwants and desires.” —George M.Sheppard, Rane Corp.“In our business, quality andaccuracy are extremely important,especially when it comes tocopyrighted material. Not onlydo we have a responsibility to theconsumer to deliver a productwith accurate transcriptions of theaudio tracks, but we also have beenentrusted by the composer to representtheir creations in the bestpossible manner. The only way tomaintain the type of controls on themanufacturing process we requireis to produce it locally. The costsavings by using Asian productiondo not outweigh these benefits. Additionally,we have a fairly automatedmanufacturing process, and wehave found that pricing in the U.S.has gotten increasingly competitivewith overseas manufacturing. Onceyou factor in the additional freightcosts, there is very little costbenefit to importing from Asia.”—Bryan Bradley, Alfred Publishing“Headquartered and manufacturingin Austin, Texas, we are atthe global crossroads of musicand technology. Our location haseverything to do with what kindof company we are, and what weultimately aspire to be. In Austin,we have access to the talent andresources necessary to design andmanufacture these smart musicinstruments. We could not do thatby turning this over to disengagedassembly line employees. Manufacturingin the United States (andespecially the Central Time Zone)also enables us to more efficientlyand effectively communicate withall aspects of our business, eliminatinglanguage, time, and culturalbarriers typically associated with34 september 2009
Dale Krevens Dave Smith Dean Zelinsky George Sheppard John Andrewsoverseas manufacturing.” —VictorWong, Open Labs“The reason for making DBZGuitars here in the states issimply there is a demand for myU.S.A.-made guitars. While Asianmanufacturers make a very niceproduct, the attention to detail ittakes to make an ultra fine guitarthat caters to the demands of myartists and collectors could neverbe achieved in a mass productionenvironment. There is also a bigdemand for customization of myguitars and that is not possibleout of Asian factories. Our U.S.A.guitars compared to our Asianinstruments are much like thedifference between a Toyota and aBentley. Fortunately, I have alwayshad customers for both.” —DeanZelinsky, DBZ Guitars/DiamondAmplification“Not only are all of our productsmade in the U.S., but theyare all made in our one factory inConnecticut. Manufacturing in theU.S. is a great way to provide jobs.Our parent company is BridgeportWire, and we’ve been in businessfor 60 years.” —Chris Pelletier,Strings By Aurora“Our products are all made inthe United States. Our factoryis located in Kalamazoo, Mich.,where the original Gibson factoryis. We were all former Gibsonpeople. In 1995, Gibson decided toclose that factory. When they did,Gibson asked the factory workersto relocate to Nashville. Manydecided not to do so. Kalamazoohas a number of great craftsmenwe can draw when building ourguitars. Every one of our guitars ishandmade. It takes years of experienceto build handmade guitarsand we have many great people[available in Michigan].” —LaneZastrow, Heritage GuitarGE Moneymajor company concern or are notapplicable. Those responding thatway were Craig McGlynn, JeffPonte, Steve Simmons, KimberlyHawthorne, Andy Rossi,Dave Smith, Barry Heid,Douglas Larsen Dan Goldsmith,John Andrews, OrinRe-energize salesNow is the time to re-energize your business with financingFinancing is a proven tool to drive traffic, generate leads,and help consumers buy what they really need or want. Byeffectively communicating financing options, you’ll create apositive buying experience for consumers that can translateinto re-energized sales for your business. More than ever, it’stime to make every sales opportunity count.For more information or to enroll call 866.210.1646or visit www.gemoney.com/music.Portnoy, and Victor Wong.Here are the other answers:“This is becoming increasinglymore difficult as our trade policies“The GE Money financing programis so easy to use! You can processan application and complete asale within a matter of minutes!”BJ & Randy Conley, Owners,Southern Music Co., Cordele, GAQuestion No. 2: Are youfacing problems regardingimports/exports or tariffs? Ifso, what needs to be done toalleviate the problem?Several respondents said imports,exports, and tariffs are not aMusic & Sound Retailer 3508-04518 Southern Music Music ad 12-8 8.125x10.875.indd 1 5/28/09 11:53:45 AM
Page 4 and 5: VOLUME 26 NO. 9InsidePage 11F E AT
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