Modern Materials Handling - April 2011

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Kirk Longo, vice presidentof supply chain, TheApparel Groupmmh.comSPECIAL REPORTINFORMATION MANAGEMENTJuly 2010A SPECIAL SUPPLEMENT TO MODERN MATERIALS HANDLINGAlternative energythe equation at this point,” saysKenro Okamoto, electric productplanning specialist for ToyotaMaterial Handling. “Fuel cellinfrastructure is much less attractivewithout those incentives.”However, even with sufficientfederal support, the future of fuelcells is unclear. Okamoto says thelimitations of batteries were a keydriver in the movement of fuel celltechnology from the labs to the field.“Our customers have beenlooking for a way around thoselimitations,” says Kenro. “Fuelcell technology is an answer.”But Okamoto says it is equallylikely that advances in batterytechnology could make fuel cellsobsolete. “Who knows?” saysOkamoto. “It’s kind of a wait andsee situation.”Cesar Jimenez, national productOperators of fuel cell lift trucks at one facility noted10 to 12 hours of continuous operation per fueling,as compared to 5 to 7 with standard batteries.planning manager for Toyota, says theuncertainty puts companies like his ina tough place. “It’s difficult for anequipment manufacturer to makea solution for a market that hasn’treally taken off yet,” he says. “Thetechnology is essentially in a betatest.”Although fuel cells only makeup 1% or 2% of the lift truckmarket, some of those customersinclude big players. Walmart,FedEx and Coca-Cola have begundabbling in fuel cell lift trucks, saysJensen. Just a few years ago, therewere only one or two fleets of morethan 30 lift trucks that had installedhydrogen fuel cells. Now, he says,there are more than 10.“Some of it’s just traditional,”he says. “You’ve got a paradigmand you’re not ready to shift it.But for those customers whohave come off the fence, to them it’s veryreal and to us it’s very real.” PRODUCTIVITY SOLUTIONS FOR DISTRIBUTION, WAREHOUSING AND MANUFACTURINGDevelop greaterbrand awareness andshowcase your featurededitorial from thisindustry-respectedpublication.Place your press directly in thehands of your customers andprospects with custom reprints fromModern Materials Handling magazine.800.290.5460 x136 I mmh@theYGSgroup.comThe Apparel Group:Dressed for distributionsuccess Page 18Top 20 SCMproviders 26EQUIPMENT REPORTGreen unitizingpractices 30Five trends in WMS 34®Special corporateprofile issueEvent CollateralMedia KitsDirect MailOnline MarketingRecruiting PackagesPresentationsThe YGS Group is the authorized provider of custom reprint products from Modern Materials Handling magazine.S50 A P R I L 2 0 1 1 / MODERN MATERIALS HANDLING mmh.com
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Modern Materials Handling - April 2011

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