Appendices to CBI Export Planner - crecer

CBI Export PlannerPrefaceFor many suppliers in developing economies international trade seems to be the mostimportant challenge of their professional existence. Rightfully so, because export isindeed more difficult, more risky and - frequently - less profitable than operating on thedomestic market. CBI is aware of that, having been active in the field of importpromotion for more than 25 years.That is why CBI, supporting the aspiring exporters with a multitude of practical adviceand guidance, has published the CBI Export Planner, which is unique in the sense that itshows systematically how to set up export activities in commercial organizations.Basically designed to suit the needs of all exporters, this book includes information onfinding trade partners for marketing into Europe and is, as such, complementary to otherCBI publications.This is already the fourth edition of the CBI Export Planner, of which many thousands ofcopies have helped exporters abroad. Changes in the markets, new insights andexperiences, but above all, the gradual improvement of professionalism of the users ofthis Planner, have made this update necessary.We hope that this new edition of the CBI Export Planner will contribute to new initiativesand further development of export ventures from industrializing countries which maybenefit greatly from participating in world trade.Hans Fortuin,Managing Director of CBI3