Il mondo dei DB Cambia : Tecnologie e opportunita` - Corriere delle ...

Il mondo dei DB Cambia :Tecnologie e opportunita`Giorgio RaicoPre-Sales ConsultantHewlett-Packard Italiana©2011 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

Information AsymmetryA New Class of InformationSocial mediaCall detail recordsGene sequencingSensorsCustomer purchasing historyAlgorithmic tradingClick streamsGame interactions5© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Is Snoopy a dog ? Information AsymmetryStandardUnstructured6 HP Restricted. For HP Internal and Partner Use Only.Amount 15% 85%Growth 22% 62%

New generation customer intelligenceWhat they DoStructured DataUnstructured DataImprove existing knowledgeExpose new knowledgeCustomer ProfileTransactionsPreferencesResponsivenessCustomerCustomerPerceptionIntentions &SuggestionsInfluence &EvangelismWhat they Think8© Copyright 2011 Hewlett-Packard Development Company, L.P. HP RESTRICTED

A Brief Background on DatabasesAs Prices Decline, Devices ProliferateAs Devices Proliferate, Data Creation ExplodesConsumer Content Creation and Consumption is IncreasingWhat Issues Do Today’s Data Pose?Data Volume, Often Data Item Tend to Be BigData Items are Being Created Rapidly , New data typeStructure (or Lack of) Cataloging Data8© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

A Brief Background on DatabasesIf a Relational General Purpose Databases Can Do every thing , Why bother?Cost and PerformanceShortcomings of Relational Databases TodayData VolumesParallelization : MPP , Appliances , ClustersIf you go parallel on HW you have to coordinate : Shared NothingThe trade off when sorting : Columnar DatabasesThe Hard Drive Bottleneck: In Memory DatabasesSpeed up latency : Flash Technology9© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

A Brief Background on DatabasesNew Data type and use cases are creating New Companies and NewbusinessExtracting Meaning from Unstructured Data and Human created dataMeta-tagging : Even Unstructured Data Needs Structured AnalysisTransactional Data Machine Data ( web log , click log )Unstructured Text Data ( blogs , posted text , social )Other Unstructured Data ( photo , video , voice )10© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Moving Forward : Drive The ChangeHP will support your choices- Change HW/O.S without DB update- Change HW/O.S. with DB Update- Change DB same HW/O.S- Change DB and HW/O.S11© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Database OptionsOLTP/SAPOLTP DW/DM BIIntegrity HP-UXOptionsSybase ASEIBM DB2OracleEnterpriseDBSybase ASEIBM DB2NonStop SQLOracleEnterpriseDBSybase IQIBM DB2OracleDatonixDatonixQuery ObjectX86/OptionsSybase ASEMS SQLServerOracleMS SQL ServerSybase ASEEnterpriseDBOracleMS SQL ServerEnterpriseDBSybase IQSAP HANAOracleSybase IQSAP HANAVertica12© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Database OptionsDatabaseSybase ASEHP NonStop SQLEnterpriseDB AdvancedServer 9.0Microsoft SQL ServerDescriptionSybase ASE is row-type relational database to support the SAP and non-SAP operational workloads. Itcan also be used for Data Warehouse implementations. Sybase can be implemented on Integrity orProLiant platforms. Supported Operating Systems are HP-UX, Linux and WindowsThe HP NonStop SQL is an excellent choice for customers who want to migrate off Oracle RACDatabase for their mission-critical enterprise applications offering the highest levels of platform anddatabase availability and resiliency. NonStop SQL is fully integrated with the NonStop hardware andsoftware and built upon a scalable shared-nothing, fault-tolerant architecture. It is ANSI standards-basedand ideal for consolidating OLTP and DW workloads.EDB is a database company supporting the Open Source PostgreSQL. It is a row oriented database thatis compatible with the Oracle database. EDB can run on HP-UX, Linux or Windows. It can be deployedon Integrity or ProLiant platforms for OLTP or Data Warehouse workloads.SQL Server has complementary systems that are packaged with SQL RDBMS. These include: an ETLtool (SQL Server Integration Services or SSIS), a Reporting Server, an OLAP and data mining server(Analysis Services), and several messaging technologies, specifically Service Broker and NotificationServices. It is a robust enterprise database that can run on a X86 platform in a Windows environment. Itcan support OLTP, OLAP as well as CRM or SAP workloads13© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Database Options (cont.)DatabaseSAP HANASybase IQVerticaCross/ZDescriptionSAP HANA is new solution available for high-performance analytics and BI. SAP hasannounced that it will also support SAP OLTP by the end of 2012. It can be used tomigrate/improve some conventional Oracle technology currently in use by customers.HANA includes both database memory manager and analytics capabilities, as well asthe ability to integrate with other sources and targets.Sybase IQ is a column-type relational database to support the BI data storeworkloads. This is the preferred Sybase solution for BI workloads.The HP Vertica Analytics System is a fully integrated analytical mart solution. To learnmore, go to http://www.hp.com/go/verticaThe Datonix/Query Object is an Event database management system with columnarhierarchical-relational-molaparchitecture14© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Database types15© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Defining the world of analytics“Big Data” originating with analytics – beyond BI• Traversing enormous diverse data types to spot patterns16− 10s - 100s of terabytes (TB), petabytes (PB), and yes - even Exabyte's (EB)• Business needing faster --“real time” (seconds - minutes vs. hours to days)analytic results− Combining data from silos− Analyzing diverse data types and Sources− Connect data from various business units (cross analyze, access, & reference )• Growing at exponential rate− Structured data – data stored in databases− Unstructured – all other data including emails, social media, blogs, free form feedback,documents, transaction, multimedia (images, videos, etc.)− 90% of enterprise information is unstructured− Data size being a constant moving target© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

UnstructuredStructuredConnectorsConnectorsHP InsightCMUConnectorsHP Analytics and big data solutionsDeep and robust insight end-to-endVertica• Real-time, SQL-compliant, ad hoc analytics• Connectors enable information transferbetween Hadoop and VerticaAutonomy IDOL• In depth context-based analysis of big data• Builds additional rich, contextual meta dataHadoop• Efficient, low cost, open source repository tostore and analyze vast amounts of data• Push button simplicity• Low cost and optimized performance withreal-time and historical monitoringSocial mediaCustomerfeedbackformsEmailsMachinegeneratedDatabaseswarehousesERP, CRMAutonomyIDOLHadoopdistributionsCloudera,MapR,Hortonworks Red HatEnterpriseLinux HPConvergedInfrastructureTS ConsultingServicesAd hoc analysisVerticaRDBMS,analytics,dashboards,ExcelVisualizationtools17© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Vertica Analytics SystemReal-time and ad hoc analytics for next generation business insight of Hadoopsolution‣ Analytics for “real-time” business intelligence‣ Limitless scaling - add nodes for capacity andperformance‣ Extreme compression‣ Columnar‣ Simplicity, MPP, no single point of failure‣ Bi-directional Hadoop data connectors18© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

19 HP Confidential

Why do we care about Hadoop?• The digital universe will expand by almost half in 2012 - 90% of that data is unstructured• Traditional systems are not designed to analyze unstructured data• Hadoop is designed specifically to extract business value from unstructured dataRisk Modeling Fraud Detection Sentiment Analysis Customer RetentionWeb MiningFinancial Services Government Retail TelecomMedia© Copyright 2012 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.

HP Solutions for HadoopEnabling an ecosystem of end to end, scalable platformsAugmenting HadoopHP PartnersDatameerKarmasphereInsight CMUHadoop ManagementSoftwareVerticaAutonomyHadoopEcosystemVerticaAutonomyAd hoc SQL Compliant AnalyticsMeaning Based AnalyticsHP Partners Cloudera MapRHortonworksNo SQLFast OLTP with RangeQueriesHP Servers and HP NetworkingConsulting Services and Support© Copyright 2012 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.

Combining the strengthsHadoop for exploratory analysisEspecially with existing MR, Pig scriptsVertica for interactive analysisFor shared features, often faster than Hadoop with a fraction of hardwareresourcesVertica’s Hadoop connector+© Copyright 2012 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.

And Now Unstructured and Humans• Data Sources are diverseText, Sound, XML, Video and Audio• It does not exactly match“Is Snoopy a dog?”NOW • Meaning with is dynamic• Meaning is multi-layered• Meaning is relative• Meaning is a common currency23 HP Restricted. For HP Internal and Partner Use Only.

Why is Processing Human InformationDifferent?Human Information is made up of ideas, is diverse, and has context.Ideas don’t exactly match like data does; they have distance.Information is not static – it’s dynamic and lives everywhere.Meaning is a common currency across all information types.Social Media Video Audio Email Texts Mobile IT/OT Transactional Documents Search Engine ImagesData24© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

When the IT world started machines couldnot understand the real world of richinformation, so a useful simpler analogy wascreated this gave rise to the structured dataworld, it has proved very useful.Over the years there have been manytechnology changes, the T in IT haschanged many times, Mainframe , clientserver, IP, Cloud……….IT Platforms Operate On Data with NOSentiment Meaning and Context25 HP Restricted. For HP Internal and Partner Use Only.

Thomas BayesClaude Shannon26© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

28 HP Restricted. For HP Internal and Partner Use Only.

65,000customers+© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The IT industry handles 10%of the problem, we do 100%30 HP Restricted. For HP Internal and Partner Use Only.

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