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Challenges in Integrating the Forest Value Chain – - VCO

Challenges in Integrating the Forest Value Chain – - VCO

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<strong>Challenges</strong> <strong>in</strong> Integrat<strong>in</strong>g <strong>the</strong> <strong>Forest</strong> <strong>Value</strong> Cha<strong>in</strong> –a Swedish perspective p on <strong>VCO</strong>Lennart Rådström – The <strong>Forest</strong>ry Research Institute of Sweden


The Swedish <strong>Forest</strong> Industry<strong>Forest</strong> Products Industry123 billion SEK exports (2009),74 000 employees (2008),10.5 billion <strong>in</strong> <strong>in</strong>vestments (2009)<strong>Forest</strong>ry Sector80 million m 3 fo fell<strong>in</strong>gs38 billion SEK turn over17 000 employeesCompetitive value added raw materials supply!ppy


Ownership structure of forest landO<strong>the</strong>r private owners 6%The state 18%(<strong>in</strong>clud<strong>in</strong>g <strong>the</strong> state-ownedcompany Sveaskog)Private(<strong>in</strong>dividuals)51% O<strong>the</strong>r public 1%Companies 24%(exclud<strong>in</strong>g Sveaskog)Source: National Board of <strong>Forest</strong>ry


Wood resource 51%


Net conversion value and logg<strong>in</strong>g costsSEK/m³sub400300Rotnetto Net conversion valueDrivn<strong>in</strong>gskostnadLogg<strong>in</strong>g costs200HurricaneGudrun1000


Turnover: 38 billion SEK


Production cost at mill 2010, SEK/m 3 subLogg<strong>in</strong>g 115Transport 70Roads 20Adm<strong>in</strong>istration 15Storage & handl<strong>in</strong>g 25Silviculture 40Total 285


Productivity <strong>in</strong> forest operations, m³fo/manday(3 year mean values)m 3 fo/manday


The value cha<strong>in</strong> def<strong>in</strong>itionSupport activitiesFirm <strong>in</strong>frastructureHuman resource managementTechnological developmentProcurementInbo oundlogis sticsOpe erationsOutb boundlogis sticsMar rket<strong>in</strong>g& sa alesServicePrimary activitiesSource: Michael E. Porter


CustomerDelivery of f<strong>in</strong>alproductsOrder<strong>in</strong>g of wood-/fiber productsIndustryProcess<strong>in</strong>g<strong>VCO</strong><strong>Forest</strong>Selectionof standsReceiv<strong>in</strong>graw materialsLogg<strong>in</strong>gtransport


Plann<strong>in</strong>g- and<strong>in</strong>formation systemsDecisionsupport systemsCommunicationsystemsThe wood supply systemBus<strong>in</strong>essconceptOrganizationManagement andbus<strong>in</strong>ess controlProduction systems(Logg<strong>in</strong>g and transportation)Wood market


Wood supply targetsStrong focus on customer needsOptimum raw material utilizationHigh productivityHigh flexibilityShort lead timesHigh capital productivityLow logistic costs


Decoupl<strong>in</strong>g po<strong>in</strong>t and <strong>in</strong>ventory –a strategic decisionDriven by demandDriven by forecast


<strong>Challenges</strong>Wood resource <strong>in</strong>formationCommunication of market requirementsProduction controlLogistics efficiency.Customer feed backInnovation & implementation


Lean and Agile Production00110010101100111


VSOPOperational plann<strong>in</strong>g from customer to forestDelivery plansStandsMach<strong>in</strong>esBuck<strong>in</strong>g <strong>in</strong>structionsSchedul<strong>in</strong>g ofharvest resourcesCommunication andadm<strong>in</strong>istrativesupport


Accurate assessment of wood resourcesFORAN S<strong>in</strong>gleTree® Method


Data requirements <strong>in</strong>pre-harvest plann<strong>in</strong>gStandTreeDBH‐distr.Stem taperStem taperStem taperBuck<strong>in</strong>g simulation


Ground-sample data


Wood utilizationVl <strong>Value</strong> recoveryWood consumptionProduct qualityProduct developmentProduction costs


Market requirements – sawlogsTree speciesVolumeDistribution of logs perlength and diameter classQuality


Saw log propertiesStructural ral lumberShape stabilityStrengththDurability (outdoor)Jo<strong>in</strong>eryKnot free/knot structureYear r<strong>in</strong>gs & surfacepropertiesDensity


Log distribution80007000600050004000No. of logs143000172000201000Diameter (cm)23263343 44 46 4950525556 034 37 38 40 41 43 44 Length (dm)


Predicted and registered production of sawlogsDiameter distributionPredictedHarvesterSawmill


Buck<strong>in</strong>g with respect to knot qualitySound knot cyl<strong>in</strong>derSound knot qualitySaw logsPulp wood


Market requirements – pulp woodTree speciesVolumeFresh (moisture content)SoundFibre properties


Pulpwood propertiesBasic densityFibre wall thicknessFibre length


Pulpwood < 15 cm ØSpruce f<strong>in</strong>al cut 97 y brhG24Juvenile wood 20%Fiber length 3,3 mm+TearTensile <strong>in</strong>dex 96%Tear <strong>in</strong>dex 114%Pulpwood < 15 cm ØSpruce 1:st th<strong>in</strong>n<strong>in</strong>g 22 y brhG32Juvenile wood 88%Fiber length 2,7 mm+ TensileTensile <strong>in</strong>dex 104%Tear <strong>in</strong>dex 82%


Tract <strong>in</strong>formation


Information about diameter,length, species, log quality etc.


Measurement of diameter and length<strong>in</strong> <strong>the</strong> harvester head3 measurementpo<strong>in</strong>tsLength


The new Swedish HCV concept


Customer feedbackCollaboration and dialogue between suppliers and <strong>in</strong>dustrythroughout <strong>the</strong> value cha<strong>in</strong>– Logg<strong>in</strong>g contractors– Haulage companies– <strong>Forest</strong> managers– <strong>Forest</strong> <strong>in</strong>dustriesFollow-up of deliveries at <strong>in</strong>dustrySupplier rat<strong>in</strong>g.


SCA, saw log deliveries vs orderDiameter, mmGoodShortageExcessNot orderedLength, cmOrdered 435 00040Tot delivered 434 570Out of range 3 %Excess 13 %Not wanted 8 %Deviations from order 24 %2011-06-22 SCA Timber


.<strong>VCO</strong> variablesToday<strong>Forest</strong>TomorrowNot a key issueProductivityKey issueKey issue, operational level CostsKey issue, system levelBest practice,harvest<strong>in</strong>g site levelNot a key issuePartly plannedupply Ch ha<strong>in</strong>Wood SWood utilizationLead timeFlexibilityization<strong>Value</strong> Cha a<strong>in</strong> OptimOptimization,supply system levelKey issue and <strong>in</strong>dicatorsPlanned and controlledWood measurementorganizationsQualityIndustryCustomer satisfactionmeasures


Important R&D tasksLogg<strong>in</strong>g and transportation systemsLogistics systems<strong>Forest</strong> to <strong>in</strong>dustry <strong>in</strong>teraction casesCustomer needs/product d specification i →Industry process →Wood supply operations →<strong>Forest</strong> specification.


Innovations through close customerrelations & first class R&D


Discipl<strong>in</strong>ed peopleDiscipl<strong>in</strong>ed thoughtDiscipl<strong>in</strong>ed action

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