March 2007 - Eitzen group

Rebranding of EMSBy Piyush K. Sharma, EMS Ship Management, Copenhagen1st February 2007 was the day we gaveup our old name of TESMA, Strommeand Polaris; to embrace the new namesof EMS Ship Management, EMS ShipSupply and EMS Insurance Brokers,and as with all processes of change, wetoo had our fair share of emotionalupheavals to reach this day.It was back in November that the decisionwas made to rebrand the threeorganizations and the underlying philosophywas to implement common valuesand a common ideology, and enhanceco-mingling and knowledge sharingamongst offices.A kick-start was achieved at the firstever combined strategy meeting of allthe business units in Copenhagen thesame month, and since then it has beenfull steam ahead for all at EMS. Internaland external communication strategieswere formulated; expert advice wassought from media consultants, and allagreed and believed in the Big BangTheory! "Launch it on one date, and doit with a media bang". This got all of usbanging our heads together to make itto the deadline!!!It is a commendable effort on the partof all employees at EMS to be able tomeet the set D-Day. The key contributorsin this process deserve specialthanks for their time and effort to makeit a success. Nina Eitzen and her teamof designers ensured that the basic6Eitzen News