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Player Recruitment - New Zealand Cricket

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REASONS FOR PLAYING CRICKETMAIN REASONS WHY MALESPLAY CRICKET[in rank order]1. To have fun2. To do something they are good at3. To learn new skills4. To be physically fit5. To improve their skills6. To compete7. The challenge8. To be in a team9. The excitement10. The action‘Males tend to be more orientatedtowards skill development andcompetition’MAIN REASONS WHY FEMALESPLAY CRICKET[in rank order]1. To have fun2. The team spirit3. To be in a team4. The teamwork5. To be physically fit6. To learn new skills7. To improve their skills8. To get exercise9. The action10. The excitement‘Females tend to be more focused ontheir involvement with the team and onskill development’Adapted from Cadeyrn Gaskin, 2000, Occupying the Crease: The Influence of Parents andCoaches on <strong>New</strong> <strong>Zealand</strong> Adolescent Participation in <strong>Cricket</strong>, Master in Business Studies inManagement thesis, Massey University, p128RECRUITMENT STRATEGIESThe main focus of the <strong>New</strong> <strong>Zealand</strong> <strong>Cricket</strong> NATIONAL DEVELOPMENTPROGRAMME is ‘about getting individuals to play and stay in the game’. Theprogramme has two key OBJECTIVES:1. The first objective is ‘GAME’ focused and is to INCREASE THE LEVELS OFPARTICIPATION in the game [QUANTITY ie. players and volunteer supporters –coaches, umpires, scorers, administrators]2. The second objective is ‘PLAYER/PARTICIPANT’ focused and is to SUSTAINTHESE LEVELS through BETTER SERVICING THE PLAYERS/PARTICIPANTS sothat they stay in the game [QUALITY ie. club and school structures andorganisation, competitions, coaching, skill development, improved facilities,talent identification, volunteer education and recognition]To this end <strong>New</strong> <strong>Zealand</strong> <strong>Cricket</strong> has invested in the establishment of anetwork of CRICKET DEVELOPMENT OFFICERS [Community <strong>Cricket</strong>Coordinators, Club Managers, MILO Summer Squad] to deliver a wide rangeof INITIATIVES to attract, develop and keep players in the game. These areaimed at addressing the five key DEVELOPMENT STRATEGIES –RECOGNITION, RECRUITMENT, RETENTION, RESTRUCTURING andRESOURCING – each of which is intended to GROW and SUSTAIN thegame within primary schools, secondary schools and cricket clubs [seediagram: ‘Development Levels and Strategies’].5

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