13.07.2015 Views

Player Recruitment - New Zealand Cricket

Player Recruitment - New Zealand Cricket

Player Recruitment - New Zealand Cricket

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2. ADVERTISINGYour school or cricket club is just one of many competing for youngsters’time. What makes school cricket or your cricket club special or attractivefor youngsters? Promote the positive aspects thatbelonging to your junior cricket club offersyoung players.In order to recruit players effectively,schools and cricket clubs need toemphasise the opportunities that playingcricket provides for social contact, for asense of personal satisfaction throughtheir development, meeting challengesand enjoyment.Basic forms of advertising within the localcommunity will help you spread the wordabout the game and how youngsters canget involved. You may like to consideradvertising in some or all of the following:• Local newspapers or radio• Local noticeboards[eg. schools, libraries,leisure centres]• Local shop windows[eg. supermarkets, cornerdiaries]• Local cricket associationnewsletters and/orhandbooks• School newsletters• Postersschool cricket orATTRACTIONS OF PLAYINGCRICKET AT SCHOOLOR FOR A CLUB• <strong>New</strong> friendships• <strong>New</strong> skills• Sense of belonging• Rewards of involvement• Exciting opportunities• Competition• Social occasions• Quality coaching• Organised practices• Exciting matches• Effective organisation• <strong>Cricket</strong> club flyers orinformation sheets whichcan be handed out at school class or assembly visits, ordistributed in letter boxes within the club’s local community• School, cricket club or cricket association websitesDon’t forget that one of the strongest and most effective forms of localadvertising is by personal recommendation – WORD OF MOUTH9

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