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Ten reasons why Estonia stands out from the crowd - Amazon Web ...

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Shell PatternsJust look at <strong>the</strong> stripes on <strong>the</strong> skirt <strong>the</strong> womanleaning against <strong>the</strong> motorcycle is wearing – howmagical!Each stripe is a code that carries information.The skirt is a data storage medium, just like a CDor a memory stick. And when viewed toge<strong>the</strong>r,<strong>the</strong> stripes provide a knowledgeable eye withinformation ab<strong>out</strong> <strong>the</strong> wearer’s life – whereshe is <strong>from</strong> originally, where she has lived herlife, who she is married to, how satisfied she iswith life etc. These are <strong>the</strong> Shell Patterns – <strong>the</strong>voodoo of <strong>the</strong> North!There are over 1,500 islands in <strong>the</strong> sea off <strong>the</strong><strong>Estonia</strong>n coast and one of <strong>the</strong>m bears <strong>the</strong> nameShell Island. The islands are all places with aunique, almost pristine natural environment andan individual cultural atmosphere. And <strong>the</strong>re isalways something to be found <strong>the</strong>re that merits<strong>the</strong> exclamation – “but <strong>the</strong>re’s no way…!”“Normaalne!”Normaalne!Normaalne! (“Cool!” Lit. “Normal!”) That’s what<strong>Estonia</strong>ns say when <strong>the</strong>y have particularly goodluck. Say your <strong>Estonia</strong>n friend wins a million Eurosone Friday night in <strong>the</strong> casino, gets engagedto <strong>the</strong> daughter of an Arab oil sheikh and, tomark <strong>the</strong> occasion, is presented by his prospectivefa<strong>the</strong>r-in-law with a Lamborghini… ask yourfriend how his weekend was and he’d reply“Normaalne!”pression of Clint Eastwood, <strong>the</strong>y reply to <strong>the</strong>greeting “How are you?” with a “Normaalne!”Outward displays of emotion are not really <strong>the</strong>most striking thing ab<strong>out</strong> <strong>Estonia</strong>ns. But <strong>the</strong>nagain, once you’ve been accepted, you gain aloyal companion with whom you can ride offinto <strong>the</strong> sunset… or perhaps explore <strong>the</strong> wildnightlife. Or just pop <strong>out</strong> with for a bite to eat.Traditional <strong>Estonia</strong>n skirts tell a lot ab<strong>out</strong> <strong>the</strong>wearer!Just a couple of words ab<strong>out</strong> <strong>the</strong> motorcycle andwooden sidecar in <strong>the</strong> picture. The men of ShellIsland are fishermen. But fishing is one of <strong>the</strong>most dangerous and masculine trades of all. Forthat reason <strong>the</strong> wives of Shell Island’s men ga<strong>the</strong>rat <strong>the</strong> seashore to await <strong>the</strong>ir swee<strong>the</strong>arts’return <strong>from</strong> <strong>the</strong> sea. The sidecars are for <strong>the</strong> fish<strong>the</strong> men have caught.Real fishermen also like to drink like real mennow and again and when <strong>the</strong>y do <strong>the</strong>ir swee<strong>the</strong>artswill heave <strong>the</strong>m into <strong>the</strong> sidecars alongwith <strong>the</strong> fish. It makes it really easy to zoom offhome. Normaalne!When <strong>the</strong> <strong>Estonia</strong>n athlete Gerd Kanter madehis gold-medal-winning discus throw at <strong>the</strong> BeijingOlympics, thousands of <strong>Estonia</strong>ns watchingon TV whooped “Normaalne!”The use of this slang term in no way reflectspoor levels of self-esteem among <strong>Estonia</strong>ns. Itis simply a local response to expressions such as:“I just can’t believe how lucky I’ve been!” “I’vewaited so long for this moment and now it’s finallyhere.” “Thank heaven for <strong>the</strong> miraculouscoincidence that brought us toge<strong>the</strong>r so unexpectedly,”etc etc.And that’s precisely what <strong>Estonia</strong>ns think when,shaking your hand and imitating <strong>the</strong> stony ex-Exceptional <strong>Estonia</strong>2 <strong>Ten</strong> <strong>reasons</strong> <strong>why</strong> <strong>Estonia</strong> <strong>stands</strong> <strong>out</strong> <strong>from</strong> <strong>the</strong> <strong>crowd</strong><strong>Ten</strong> <strong>reasons</strong> <strong>why</strong> <strong>Estonia</strong> <strong>stands</strong> <strong>out</strong> <strong>from</strong> <strong>the</strong> <strong>crowd</strong> 3

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