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Ten reasons why Estonia stands out from the crowd - Amazon Web ...

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<strong>Estonia</strong>n fashion artist Reet Aus wearing her own eco-conscious line of clothingThink green!You can become acquainted with <strong>Estonia</strong>’swholesome, distinctive cuisine in city coffeehouses or gourmet restaurants in historical manor-housestucked away in <strong>the</strong> depths of primevalforest. The local cuisine uses <strong>the</strong> world’s finestand most wholesome ingredients and organicfarming – a method which is growing in popularityin Europe, has for many years been <strong>the</strong>normal way of life in rural <strong>Estonia</strong>.Green thinking is held in high regard here. Theuse of renewable sources of energy and ideasfor sustainable consumption come naturally to<strong>Estonia</strong>ns as <strong>the</strong>y are a people surrounded bynature. Great strides have been made in establishingwind farms and putting recycling arrangementsin place.Green is in fashion! Literally – <strong>the</strong> garments createdby <strong>the</strong> <strong>Estonia</strong>n designer Reet Aus bring anutterly unique chic to <strong>the</strong> international stage;her elegant collections, born of an ecologicalmindset and recycled materials, have attracted agreat deal of attention across Europe.<strong>Estonia</strong> is famous for its pristine wilderness andvirgin nature reserves – <strong>the</strong>y are with<strong>out</strong> questionamong <strong>the</strong> <strong>reasons</strong> <strong>why</strong> <strong>Estonia</strong> welcomesmillions of tourists each year. The fact that atightly packed, diverse community lives alongside<strong>Estonia</strong>’s natural environment is <strong>the</strong> verything that makes it special. Within half an hour’sdrive of <strong>the</strong> city centre you can suddenly findyourself in <strong>the</strong> fairy-tale stillness of virgin forest,looking at an animal or mushroom you havenever seen before and feeling <strong>the</strong> tickle of firneedles and ladybirds on your skin.Gourmet cuisine, <strong>Estonia</strong>n-styleMidsummer DayThe <strong>Estonia</strong>ns love <strong>the</strong>ir countryside dearly. Especiallyin <strong>the</strong> summer, a season longingly anticipatedin a country with an o<strong>the</strong>rwise chillyclimate. Summer’s white nights are <strong>the</strong> mostbeautiful time of year and <strong>the</strong> longest summer’sday can last up to 19 hours. That day is 23 June– <strong>the</strong> summer solstice, known as MidsummerDay or St John’s Day. The solstice, when <strong>the</strong>night is at its briefest and <strong>the</strong> day is at its longest,is associated with fertility. It is always celebratedin spectacular fashion and is one of <strong>the</strong>most important events of <strong>the</strong> year. Traditionally<strong>the</strong>re is a huge bonfire in <strong>the</strong> evening, homebrewedbeer is drunk and customary leaps over<strong>the</strong> bonfire are performed. Later, at night, youaccompany an attractive member of <strong>the</strong> oppositesex on a short stroll into <strong>the</strong> forest, a customreferred to in popular parlance as “looking for<strong>the</strong> fern blossom”.SaunaCertainly on Midsummer Day, but in fact yearround,regardless of <strong>the</strong> season or <strong>the</strong> phaseof <strong>the</strong> moon, <strong>Estonia</strong>ns delight in a seeminglysadomasochistic activity: <strong>the</strong>y shut <strong>the</strong>mselves in100 degrees Celsius – and still pleasantLeaping over <strong>the</strong> bonfire is all part ofMidsummer’s Dayairless rooms heated by hot stones to over onehundred degrees Celsius and sit in <strong>the</strong> heat until<strong>the</strong>ir pores open and <strong>the</strong> sweat starts to drip.They <strong>the</strong>n pick up a whisk of birch or junipertwigs and strike <strong>the</strong>mselves all over until <strong>the</strong>irskin is red. Then, where possible, <strong>the</strong>y hurry into<strong>the</strong> nearest body of cold water and declare <strong>the</strong>activity “most pleasant”.The hot room is called a sauna and it is verypopular in <strong>Estonia</strong> and <strong>the</strong> Nordic countries ingeneral. It’s popular because it has a cleansing,restorative action on <strong>the</strong> body. Even today folkmedicine, herbs and nature-based <strong>the</strong>rapies areheld in high regard in <strong>Estonia</strong>. Shamans, healersand even witches were <strong>the</strong> people who treated<strong>the</strong> sick in <strong>the</strong> olden days. Most medical procedurestook place in <strong>the</strong> sauna, not just because<strong>the</strong> action of <strong>the</strong> sauna prompted <strong>the</strong> excretionof toxins, but also because in winter temperaturesin <strong>Estonia</strong> can in places fall below -30ºC.Watch carefully – behind an intent gaze <strong>the</strong>remay be a shaman’s descendant or even a witch.Fortunately, <strong>the</strong>re are only good witches in <strong>Estonia</strong>.4 <strong>Ten</strong> <strong>reasons</strong> <strong>why</strong> <strong>Estonia</strong> <strong>stands</strong> <strong>out</strong> <strong>from</strong> <strong>the</strong> <strong>crowd</strong><strong>Ten</strong> <strong>reasons</strong> <strong>why</strong> <strong>Estonia</strong> <strong>stands</strong> <strong>out</strong> <strong>from</strong> <strong>the</strong> <strong>crowd</strong> 5

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