Accenture-A-New-Era-For-Retail

What companies are doing todayMobile channel is helpingcustomers in stores.The mobile channel has been called“a silent salesperson.” 47 QR codes instores direct customers to content thatgenerally triggers additional sales. Largeretailers are also launching applicationsthat help customers navigate largeRaaSstores or take advantage of services(e.g., make reservations at storerestaurants). Some are putting tablets infitting rooms so customers can listen tomusic while trying on clothes. 48Log InSTORDIST$Log InMINI MARTEarly adopters of cloudRaaScomputing have armedsales associates withmobile devices.STORDIST+In Apple stores, sales representativesanswer customers’ questions, checkstock and finalize sales with theiriPads. GUESS is also arming its salesassociates with these devices, whichmeans they will be able to “access ouronline resources in the store and salesassociates can roll the iPads into thedressing room to visually display optionsand accessories to make shopping morefulfilling and enjoyable.” 49$SCANMINI MAR+SCAN30