Accenture-A-New-Era-For-Retail

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Looking forwardRaaSSTOREDISTRIBLog In+Every sales associate willhave a mobile device. RaaS$mPOS and other cloud solutions willtransform store operations and changehow sales associates interact withcustomers in the stores. These salesassociates will also know far moreabout customers who “check in” to thestore with their mobile devices andwill be able to offer a personalizedset of products and services to thesecustomers. The customer’s physicalpresence will trigger the presentationof personalized promotions to thatcustomer, which can also be deliveredto the nearest sales associate’stablet. In addition, some retailers are$beginning to use video from in-storecameras to create maps of foot trafficin their stores in order to focus salesassociates appropriately. 50 When theyare not helping customers, these salesassociates will have training applicationsat their fingertips on their tablets orother mobile device.SCANMINI MARTSTOREDISTRIBMINI MART+<strong>Retail</strong>ers will build loyaltyand sell additional productsby adding services to theirofferings.SCANLowe’s, for example, recently announceda cloud-based home managementsystem. The service is aimed at the massmarket and, in its first iteration, givescustomers anytime, anywhere access tolock their doors, pull up their windowshades, turn down their thermostats,and turn on lights. 51$FLORISTCAFE31$
+SCAN<strong>Retail</strong>ers will increasinglyadopt cloud supportsolutions used by otherindustries.As retail moves more core applicationsinto the cloud, and as cloud vendorsoffer a wider range of solutions, weexpect to see more retailers adoptingsolutions that have been testedacross industries.$FLORISTCAFE32
Page 1 and 2: A New Erafor RetailCloud ComputingC
Page 3 and 4: Table of contentsConsumers’ embra
Page 5 and 6: Not long ago, it was enough forreta
Page 7 and 8: Table 1. Characteristics of seamles
Page 9 and 10: 3 Drive incremental growth innew ma
Page 11 and 12: Cloud computing: a quick primerClou
Page 13 and 14: What companies are doing todayIn ou
Page 15 and 16: Looking forward$RaaSLarge brick-and
Page 17 and 18: $$RaaSIn-store computing willdrop.W
Page 19 and 20: What retailers and their customers
Page 21 and 22: Using cloud’s unique characterist
Page 23 and 24: SALESCANSALEExpanded productofferin
Page 25 and 26: Figure 2. Using contextual informat
Page 28 and 29: Log InLooking forwardRaaSMEGA MARTM
Page 30 and 31: Business area #4Sales, services and
Page 34 and 35: The future of cloudcomputing in ret
Page 36 and 37: Figure 3. Seamless retail delivered
Page 38: To find out more about how Accentur

Accenture-A-New-Era-For-Retail

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