Press release - Lotus Bakeries

LOTUS launches CARAMELIZED BISCUITICE CREAMAfter last year’s highly successful launch of Lotus caramelized biscuitspread, Lotus is innovating again, this time by bringing caramelizedbiscuit ice cream onto the market.Lotus caramelized biscuit ice cream is unique, containing both crunchypieces of authentic Lotus caramelized biscuit and smooth Lotuscaramelized biscuit spread.Presented in 900 ml scoop tubs in transparent packaging, Lotuscaramelized biscuit ice cream will be available in shops shortly.Following Lotus caramelized biscuit spread, we now have Lotuscaramelized biscuit ice cream, a unique taste experience for genuinepleasure.

Lotus Bakeries in a nutshellLotus Bakeries focuses on authentic specialities from the biscuit and cake world: caramelizedbiscuits (speculoos), gingerbread, cake specialties, waffles and pepparkakor biscuits. LotusBakeries, with headquarters in Belgium, is a dynamic, internationally oriented company withproduction facilities in Belgium, the Netherlands, France, Sweden and Canada, own salesorganizations in 9 European countries and in the United States of America/Canada and anexport department for the other countries. With 1228 employees, Lotus Bakeries producesand sells high-quality, tasty products under the Lotus, Peijnenburg and Annas brand names.By maintaining a health balance between tradition and innovation, Lotus Bakeries indulgesconsumers with a unique range of products. In 2008 the Group achieved a turnover of EUR256,7 million. The shares of Lotus Bakeries are listed on Euronext Brussels.For further information, please contact: William Du Pré,General Manager Belgium Ignace Heyman,Marketing Manager BelgiumTel: +32-09-376.26.11 Tel: +32-09-376.26.11e-mail: william.dupre@lotusbakeries.com e-mail: ignace.heyman@lotusbakeries.comFurther information on Lotus Bakeries can be found on the website: www.lotusbakeries.com