SMART Crowd Flow Solutions Capability Statement ... - Buro Happold

Urban design and masterplanningOptimising urban design for comfort and safetyUrban planners often ponder over the ways in whichpeople will move through their designs, interact withthe environment and with each other, and utilise thespaces provided. Our People Movement Consultantsenable a better understanding of the impacts of designs.Through the forecasting of movement and activitypatterns, tailored to the specific use, pedestrian flowmodelling informs design and management in orderto optimise the use of urban spaces and enhance userexperience.Combined with effective utilisation of pedestrian andvehicular desire lines, a strategy to encourage footfallthrough the new developments can be formulated. Theapproach greatly aids the provision of adequate countermeasures to deterring factors such as distance, access,fear of crime, wayfinding and signage. In addition, itallows us to optimise the placement of activities – forexample, placing retail in areas where the most footfall isexpected; identifying appropriate spaces to locate othersocial activities; etc. Such analytical foresight makespeople movement consultancy a powerful tool in allstages of design, and a valuable resource when dealingwith client meetings and public consultations.We can also help clients better understand existingactivity patterns and/or visitor preference, usefulinsights to optimise management strategies and informon possible building improvements. Our portfolio spansmany prestigious projects, including masterplanning,sports, airports, museums, and the education sector.In each case, our aim is to enable more user-oriented,comfortable designs, entailing both commercial benefitsand good reputation for our clients.Cultural quarter in Abu DhabiCardiff city centre after match dayAccurate modelling provides a basis from which toassess potential risks and implement counter measuresto negative factors such as poor access, fear of crime,inadequate parking facilities and lack of signage.Because people are fundamental to the creation ofvibrant public spaces, pedestrian monitoring can beused to evaluate whether urban masterplans achievethe aims of sustainability and inclusive access.Flow around Holy Mosque in Makkah