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The Impact of the Aging Workforce on Public Sector Organizations ...

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www.equaterra.comGet to what matters.Recruiting TalentMore than half <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> resp<strong>on</strong>dents (51 percent) do notbelieve that suffi cient talent already exists within <str<strong>on</strong>g>the</str<strong>on</strong>g>irorganizati<strong>on</strong>s to fi ll positi<strong>on</strong>s left by retiring workers while35 percent <str<strong>on</strong>g>of</str<strong>on</strong>g> resp<strong>on</strong>dents believe that suffi cient talentalready exists within <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong> to fi ll vacancies.Whe<str<strong>on</strong>g>the</str<strong>on</strong>g>r or not efforts are being made to fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r train ordevelop this existing talent remains unknown. A small porti<strong>on</strong><str<strong>on</strong>g>of</str<strong>on</strong>g> resp<strong>on</strong>dents (14 percent) indicate <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong> islargely unaware <str<strong>on</strong>g>of</str<strong>on</strong>g> what talent exists in relati<strong>on</strong> to potentialvacancies. Again, many organizati<strong>on</strong>s lack importantinformati<strong>on</strong> <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> skills and expertise <str<strong>on</strong>g>of</str<strong>on</strong>g> current employees.If suffi cient talent does not already exist within <str<strong>on</strong>g>the</str<strong>on</strong>g>organizati<strong>on</strong>, recruiting will bear <str<strong>on</strong>g>the</str<strong>on</strong>g> burden <str<strong>on</strong>g>of</str<strong>on</strong>g> identifyingand attracting new talent. As previously discussed, changesin populati<strong>on</strong> may impact <str<strong>on</strong>g>the</str<strong>on</strong>g> size <str<strong>on</strong>g>of</str<strong>on</strong>g> applicant pools and <str<strong>on</strong>g>the</str<strong>on</strong>g>number <str<strong>on</strong>g>of</str<strong>on</strong>g> qualifi ed applicants in relati<strong>on</strong> to vacancies. Overa third <str<strong>on</strong>g>of</str<strong>on</strong>g> resp<strong>on</strong>dents, 37 percent, believe that anticipateddemographic changes will have little to no impact <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g>organizati<strong>on</strong>’s ability to recruit new talent. A little over aquarter <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> resp<strong>on</strong>dents (26 percent) feel changes inpopulati<strong>on</strong> will have a positive impact <strong>on</strong> recruiting effortsleading to more qualifi ed applicants. Only 15 percent fi ndthat changes in populati<strong>on</strong> will be negative for recruiting.Finally, 22 percent <str<strong>on</strong>g>of</str<strong>on</strong>g> resp<strong>on</strong>dents indicate <str<strong>on</strong>g>the</str<strong>on</strong>g>y cannotpredict or d<strong>on</strong>’t know what, if any, impact <str<strong>on</strong>g>the</str<strong>on</strong>g>se types <str<strong>on</strong>g>of</str<strong>on</strong>g>changes will have <strong>on</strong> recruiting.Government entities, such as municipalities and states,seldom take a census or sampling <str<strong>on</strong>g>of</str<strong>on</strong>g> residents to captureimportant data such as educati<strong>on</strong> levels, skill sets or workexperience. Organizati<strong>on</strong>s, and especially HR, would benefi tfrom knowing more about <str<strong>on</strong>g>the</str<strong>on</strong>g> current populati<strong>on</strong> and <str<strong>on</strong>g>the</str<strong>on</strong>g>future applicant pool. This informati<strong>on</strong> would also allowHR to act more strategically with time and resources whenrecruiting for specifi c positi<strong>on</strong>s. Organizati<strong>on</strong>s should look topartner with a local college or university or even a businessdevelopment entity that may already be collecting this type<str<strong>on</strong>g>of</str<strong>on</strong>g> informati<strong>on</strong>.competiti<strong>on</strong> with <str<strong>on</strong>g>the</str<strong>on</strong>g> private sector is increasing. Onlyfi ve percent feel that competiti<strong>on</strong> is decreasing. <str<strong>on</strong>g>The</str<strong>on</strong>g> nextgenerati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> workers may also be less likely to c<strong>on</strong>sidera career in public sector and <str<strong>on</strong>g>the</str<strong>on</strong>g> increased mobility <str<strong>on</strong>g>of</str<strong>on</strong>g>younger workers <str<strong>on</strong>g>of</str<strong>on</strong>g>ten makes <str<strong>on</strong>g>the</str<strong>on</strong>g>m more diffi cult to retain.In resp<strong>on</strong>se to competiti<strong>on</strong> and various o<str<strong>on</strong>g>the</str<strong>on</strong>g>r factors, likeincreases in retirement, 60 percent <str<strong>on</strong>g>of</str<strong>on</strong>g> resp<strong>on</strong>dents fi ndthat recruiting efforts will need to expand to identify andattract <str<strong>on</strong>g>the</str<strong>on</strong>g> talent necessary to fi ll vacancies. Similar toservice delivery, HR will likely look to IT for systems andtools to aid recruiting efforts. Forty-seven percent indicatethat recruiting will utilize new IT systems, while 29 percentindicate recruiting will incorporate new IT tools. Less thana quarter <str<strong>on</strong>g>of</str<strong>on</strong>g> resp<strong>on</strong>dents (24 percent), feel that recruitingefforts will remain <str<strong>on</strong>g>the</str<strong>on</strong>g> same despite increasing competiti<strong>on</strong>or retirements.All resp<strong>on</strong>dents were asked to describe <str<strong>on</strong>g>the</str<strong>on</strong>g>ir most effectiverecruiting strategies or methods. Most <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> top strategiesinvolved some type <str<strong>on</strong>g>of</str<strong>on</strong>g> IT, such as <strong>on</strong>-line applicati<strong>on</strong>s, webbasedsites and services and automated applicant trackingsystems. Use <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>’s web site as a tool forrecruiting also ranked very high. Aside from technology,organizati<strong>on</strong>s described campus recruiting and <str<strong>on</strong>g>the</str<strong>on</strong>g> cultivati<strong>on</strong><str<strong>on</strong>g>of</str<strong>on</strong>g> relati<strong>on</strong>ships with local colleges and universities as beingimportant comp<strong>on</strong>ents <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> overall recruitment strategy.Targeted marketing and a c<strong>on</strong>sistent approach to advertisingwere also named as effective recruiting methods.Organizati<strong>on</strong>s that are not currently able to employ <str<strong>on</strong>g>the</str<strong>on</strong>g>setools and resources would defi nitely like to be and recognize<str<strong>on</strong>g>the</str<strong>on</strong>g> value <str<strong>on</strong>g>of</str<strong>on</strong>g> technology in recruiting. When asked whatorganizati<strong>on</strong>s would like to be doing if resources and knowhowwere not an issue, <str<strong>on</strong>g>the</str<strong>on</strong>g> resp<strong>on</strong>ses generally mirroredthose tools cited as being most effective. Organizati<strong>on</strong>swould like to move towards <strong>on</strong>-line applicati<strong>on</strong>s, web-basedrecruiting tools and better incorporati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> technology inrecruiting. Improvements in marketing, including c<strong>on</strong>sistentmessaging and targeted outreach, were also methodsorganizati<strong>on</strong>s would like to adopt.Competiti<strong>on</strong> with <str<strong>on</strong>g>the</str<strong>on</strong>g> private sector poses ano<str<strong>on</strong>g>the</str<strong>on</strong>g>r challengefor organizati<strong>on</strong>s needing to ramp up <str<strong>on</strong>g>the</str<strong>on</strong>g>ir recruiting efforts.<str<strong>on</strong>g>The</str<strong>on</strong>g> vast majority <str<strong>on</strong>g>of</str<strong>on</strong>g> resp<strong>on</strong>dents, 70 percent, believe thatwww.ipma-hr.orgPage 11

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