Strategic Insights Survey An IT Leadership Perspective - Harvey Nash

4.4 Innovationit is difficult to innovate in isolationGenerating technology ideas to improve competitive advantage has been accomplishedeither occasionally or frequently by 90 per cent of the businesses. Only 10 per cent havenever generated an idea or accomplished it just once.Figure 21. Frequency of technology innovations to improve competitive advantage6%4%25%NeverOnceOccasionallyFrequently65%4.4.2. Innovation CollaborationIt is generally regarded that it is difficult to innovate in isolation – the best resultsare achieved by collaborating with other parties. So, have our IT innovators beencollaborating, and if so with whom?Across all respondents a range of techniques are used. The top four are presentationsfrom suppliers, defined innovation projects, idea generation sessions with staff andsessions with industry groups and collaborators.Figure 22. Source of collaborationPresentations from IT suppliersDefined projects with an innovation focusIdea generation sessions with staffSessions with industry groups and collaboratorsStaff suggestions boxDedicated innovation teamNoneOther4%8%10%9%9%14%13%16%19%21%25%22%44%52%47%56%57%55%57%52%48%49%53%72%> 10% ROISuccessfulAll respondents0% 10% 20% 30% 40% 50% 60% 70% 80%242008 Strategic Insights Survey - An IT Leadership Perspective