Rexona: Deodorants model for global success Rexona ... - Unilever
Rexona: Deodorants model for global success Rexona ... - Unilever
Rexona: Deodorants model for global success Rexona ... - Unilever
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Rexona</strong>:<br />
<strong>Deodorants</strong> <strong>model</strong><br />
<strong>for</strong> <strong>global</strong> <strong>success</strong><br />
Gerardo Rozanski<br />
Global VP <strong>Rexona</strong><br />
Safe harbour statement<br />
London<br />
13 th March 2007<br />
This presentation may contain <strong>for</strong>ward-looking statements,<br />
including ‘<strong>for</strong>ward-looking statements’ within the meaning of the<br />
United States Private Securities Litigation Re<strong>for</strong>m Act of 1995.<br />
These <strong>for</strong>ward-looking statements are based upon current<br />
expectations and assumptions regarding anticipated developments<br />
and other factors affecting the Group. They are not historical facts,<br />
nor are they guarantees of future per<strong>for</strong>mance. Because these<br />
<strong>for</strong>ward-looking statements involve risks and uncertainties, there<br />
are important factors that could cause actual results to differ<br />
materially from those expressed or implied by these <strong>for</strong>wardlooking<br />
statements. Further details of potential risks and<br />
uncertainties affecting the Group are described in the Group’s<br />
filings with the London Stock Exchange, Euronext Amsterdam and<br />
the US Securities and Exchange Commission, including the Annual<br />
Report & Accounts on Form 20-F. These <strong>for</strong>ward-looking<br />
statements speak only as of the date of this presentation.
Same brand, different names<br />
First Brand In The Deo Category<br />
to reach<br />
€1BN
Our Per<strong>for</strong>mance<br />
Consistent growth<br />
Mostly double digit in last ten years<br />
1000<br />
900<br />
800<br />
700<br />
600<br />
500<br />
400<br />
300<br />
200<br />
100<br />
0<br />
1996<br />
+25%<br />
+21%<br />
+13%<br />
+10% +7%<br />
+11% +14%<br />
+13%<br />
<strong>Rexona</strong> annual turnover €m<br />
and underlying sales growth<br />
+13%<br />
+10%<br />
+11%<br />
1997<br />
1998<br />
1999<br />
2000<br />
2001<br />
2002<br />
2003<br />
2004<br />
2005<br />
2006
First mover advantage<br />
<strong>Rexona</strong> 1960’s<br />
Foundations<br />
of Success
Locally managed, it became very complex.<br />
Product range 1990’s<br />
Early adopters of <strong>global</strong>isation within <strong>Unilever</strong><br />
Product range 1999
With a common powerful visual icon that universally<br />
represents <strong>Rexona</strong>’s reliability to consumers<br />
And a product promise that does not know<br />
language barriers<br />
It Won’t Let You Down<br />
No te abandona Setia Sepanjang Hari<br />
Nao te abandona<br />
Ne vous laisse pas tomber<br />
Lasst Dich nicht im stich<br />
НИКОГДА НЕ ПОДВЕДЕТ<br />
Nigdy cię nie zawiedzie<br />
Setia Setiap Saat Setia Sepanjang Hari<br />
ΔΕΝΘΑΣ’ ΕΓΚΑΤΑΛΗΨΕΙ<br />
Daar kun je op vertrouwen
Concentrating innovation resources in fewer<br />
offices<br />
Chicago<br />
Buenos Aires<br />
With a truly <strong>global</strong> team<br />
that is culturally diverse<br />
London<br />
Manila<br />
RUSSIA<br />
UK USA<br />
NEW ZEALAND FRANCE<br />
COLOMBIA PHILIPPINES<br />
BRAZIL THAILAND JAPAN<br />
SOUTH AFRICA AUSTRALIA<br />
ARGENTINA NEW ZEALAND<br />
CZECH REPUBLIC INDIA
Who moves between offices and<br />
stay longer in the brand<br />
M.Dwyer<br />
A.Berdomas<br />
G.Rozansk<br />
i<br />
T.Swift<br />
Working in an interdependent way<br />
A Mexican marketer in Argentina, working with<br />
an Indian R&D expert in Manila…<br />
Buenos Aires<br />
Arturo Galvan<br />
Manila<br />
Satish Goel<br />
C.Luxo
Developing a product, manufactured in Sao<br />
Paulo…<br />
Sao Paulo<br />
and launched in LatAm, CEE and Asia.
With increased Focus on…<br />
Fewer, Bigger,<br />
Better Innovations<br />
Allowing faster innovation roll out
And since 2007, simultaneous innovation roll<br />
out<br />
With great science
Great Science<br />
Applied to Global Innovation 2007<br />
Women Men<br />
Great Science Applied to<br />
Innovation<br />
<strong>Rexona</strong> Ultra Clear
Developing <strong>global</strong> innovation with a local<br />
touch<br />
Still with plenty of room <strong>for</strong> growth<br />
Consumption (units per person)<br />
Packs per Population per year<br />
5<br />
4.5<br />
4<br />
3.5<br />
3<br />
2.5<br />
2<br />
1.5<br />
1<br />
0.5<br />
0<br />
4.7<br />
UK<br />
Germany<br />
3.23.1 2.9<br />
2.4<br />
2.22.1 2.11.91.5<br />
1.41.4<br />
1.10.8 0.3<br />
0.7 0 0<br />
South Africa<br />
USA<br />
Chile<br />
Spain<br />
Hungary<br />
France<br />
Brazil<br />
Poland<br />
Czech<br />
Mexico<br />
Italy<br />
Romania<br />
Russia<br />
Turkey<br />
India<br />
China
Asia: 3bn People &<br />
Only 7% Use Deos<br />
Summary<br />
Strong & consistent per<strong>for</strong>mance<br />
A Truly Global Brand with a Culturally<br />
Mixed Global Team, underpinned by<br />
Great Science, Brilliant Insight and<br />
Compelling Communications<br />
With Still Significant Room <strong>for</strong> Further<br />
Growth
We Won’t<br />
Let You Down<br />
Thank You
Change language