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family enterprises in some sense: BMW, Enterprise Rent -A-Car, IKEA, Swatch, Tetra Pak, Toyota and Wal-
Mart. And others, such as Johnson & Johnson have their roots in family.
So, is there a link between family firm and the kind of dynamic, sustainable growth described in the book?
'It's clear that the momentum effect has to start somewhere,' says Professor Larreche. 'And the added
dimensions of kinship and legacy found in family firms can give not simply the initial impetus that the
momentum effect requires, but also the motivation to keep it going for decade after profitable decade.'
All the alumni who feature in this article contributed to the most recent edition of the WICFE
e-newsletter. If you're not already on the mailing list for the newsletter (published three times a year)
and would like to receive it – or to find out more about the FAME programme – contact Nathalie and
Véronique, WICFE's co -ordinators, at family-firms.fb@insead.edu.