The photo imaging industry returns to Vegas! - Photo Marketing ...

opens with the power of social media attributes likeengagement, participation, influence and loyalty? Emailis still the number one method of communicating withyour customers. There are untapped ways to engage youraudience in a way that will quadruple the effectiveness ofevery email you send.Speaker: Ron Cates, Constant Contact3:15 p.m. - 4:30 p.m.D16Photo Publishing TrackMaking Paper (and Money): What YouNeed to Know About “Press-Printed”ProductsSponsored by XeroxThere are many questions one needs to answer whengetting into the “dry printing” game. What products andservices do I offer - how do I offer something unique?Which markets are the best to pursue - how can I findmy niche and better serve or expand my customer base?What equipment do I need - should I build products myselfor outsource? What partners do I need - for softwareand finishing? All good questions that will be answeredby the experts in this session.Speaker: Brian Segnit, Xerox3:15 p.m. - 4:30 p.m.D17Professional Imaging TrackThe Secret to Perfect ColorSponsored by Rods & ConesProcess control is very difficult in environmentswith multiple output devices andoperators. Color between machines neverautomatically matches without intervention. In thissession, one of the top color and workflow consultant, SonDo, will go over the benefits of a controlled environmentand of color management, and outline the steps toward asmooth, consistent, predictable workflow.Speaker: Son Do, Rods & Cones“I’ve never gone to CES but am looking forward to the chance to do it all in onetrip. We’ll get the personal vendor attention in the PMA@CES exhibit halls, theexposure to electronic craziness at CES, and great education sessions in theDIMA portion. I’m truly looking forward to six days of total immersion!”3:15 p.m. - 4:30 p.m.IST2IS&T Technology for Digital Photo Fulfillment3D Comes to the Desktop: NewOptions for Image FulfillmentDiscover the new technologies that allow you touse captured images in novel and exciting ways. Industryleaders discuss recent breakthroughs in the printing,sharing, and storage of digital images–including 3D!4:30 p.m. - 7:00 p.m.VRDIMA Vendor ReceptionThe DIMA Vendor Reception is the premier networkingevent at the 2012 DIMA Conference. DIMA Conferenceattendees will have 2-1/2 hours with the most innovativemanufacturers and suppliers in the imaging industry.This intimate setting provides attendees quality time tosee the coolest new products and services being shownby our vendor partners. Hors d’oeuvres and drinks will beserved, creating a casual atmosphere in which to networkwith colleagues and discover new opportunities for yourbusiness.In addition to DIMA Conference attendees, there aretwo other groups that will be invited to participate inthe DIMA Vendor Reception: mass merchandisers andPMA@CES media. This event will serve as the pre-showshowcase for exciting new products and services for theimaging industry, giving attendees a “sneak peek” intothe latest and greatest that will be shown at PMA@CES.— Chris Lydle, Chris’ Camera CenterMonday, January 9Bally’s Las Vegas9:00 a.m. - 10:15 a.m.D20Retail Strategy TrackImaging Retail Store Start-up:Creating a BrandTwo start-ups. One was a total retail-imaging novice andone was a decades-old retail-imaging veteran. Are theyboth crazy? Starting an imaging store? In a recession?Both began their brand strategy planning in the springof 2010; neither had their store open yet. The novicefocused on services and the veteran on products andservices. What were their strategies? What were theirtrials and tribulations? What are the “do-overs”? Whatwere the right moves? How did they choose their targetmarket? Location? Positioning? Offering? What werethe investments? What do they do next? If you are anentrepreneur seriously thinking about starting up a newbusiness, you should learn the importance of creatingyour brand and how to do it. Come and listen to Dr. GlennOmura work live case histories with the entrepreneurs.The Novice: Debara Medina, ClearStoryThe Veteran: Ron Inkley, Imaging DepotThe Guide: Dr. Glenn Omura, PMA and Michigan State UniversitySpend quality time seeing the coolest new products and services being shown by our vendor partners at the DIMA Vendor Reception.Conference events take place at Bally’s and The Venetian unless otherwise noted. | Register at www.pmai.org/pma_ces | 5