The photo imaging industry returns to Vegas! - Photo Marketing ...

Kevin Kubota will be sharing 10 Lighting Tricks in Your Pocket in Session D23 and Lighting Notebook Live – Pimp MySpeedlight in Session D27.Dr. Glenn Omura is the featured analyst of Re-inventingthe Brand of Successful Retail Imaging Stores, SessionD24.PMA@CES is a amazing chanceto see and meet everyone fromthe imaging world … traditionalphoto manufacturers, consumerelectronics folks, and the hot newup-and-comers PLUS the DIMAand PMA educational sessions looksensational!9:00 a.m. - 10:15 a.m.D21Social Media Track— Mark Comon, Paul’s PhotoSocial Media Boot CampEmbrace this consumer-driven reality and take advantageof the “big bang” happening in social media. Masterthe advanced tools and techniques critical to success,allowing you to propel your career, promote your businessand boost the bottom line. With millions on websites likeLinkedIn, Facebook, Twitter, YouTube and Google+, socialmedia sites are your greatest strategic asset to attractnew customers and build brand awareness. You will learnhow to best utilize and integrate the myriad social mediaplatforms to engage customers directly at a fraction of thecost of traditional marketing.By the end of this full-day class you will be able to: Choose the right social media sites and tools for yourneeds and the best tactics to use Define your brand’s online personality and know howto use it to establish yourself as a leading authority orthe best in the biz. Know what to say, how to say it, when, where, andhow often AND LEARN HOW TO GET OTHERS TO SENDYOUR MESSAGE OUT! Discover how to get a flood of new prospects andclients, establish you and your company as a marketleader and subject matter expert Know the top mistakes to avoid within each socialplatform and the secrets the pros use to give you anedge over the competition. Create a customized strategy and schedule and have acomplete understanding of what social media is! Learn how to incorporate social media strategy intoyour other marketing efforts. Take home a complete how-to manual so that youcan implement (or ask your assistant to implement)all the strategic ideas and concepts you learned whenyou get back to the office!Part 1: Facebook for Building Your BusinessYou’ll Learn:• What is Facebook and why would you use it for business• How to create and setup a highly effective andoptimized profile• How to find friends and colleagues on Facebook• Effective engagement techniques• How to distribute relevant and educational content tohelp build your reputation and website traffic• The most effective ways to establish yourself as asubject matter expert in your industry using Facebook• Simple strategies to powerfully leverage your visibilityand brand• How to take advantage of all the features Facebookhas to offer that are underused by your competition• Is Facebook advertising for you?• How to run an effective Facebook contestBoot Camp Drill Sergeant: Georgia McCabe, Brownstein & McCabeAssociates9:00 a.m. - 10:15 a.m.D22Photo Publishing TrackTransforming Your Photo BusinessSponsored by XeroxIn this presentation, John Foley, Jr. presents an in-depthlook at the dramatic changes that have affected thephoto publishing industry recently. However, he providesproven strategies, plans, and tactics that photo labs canfollow to grow their business despite the decrease inprinting. He provides case studies of companies that havealready found ways to adjust their business model, andsucceed. He provides commentary and advice from industryleaders who not only offer valuable guidance on whatimaging companies must do now, but also how they canprepare for what changes will come in the near future.Speaker: John Foley, Jr., interlinkONE, Inc.9:00 a.m. - 10:15 a.m.D23Professional Imaging TrackLighting Notebook Live - 10 LightingTricks in Your PocketSponsored by Kubota Image ToolsFrom the author of the top-selling The LightingNotebook, this workshop will reveal Kevin’s10 most important lighting tricks for studio or locationphotographers. This will be an easy to understandprogram on essential skills that every photographer canbenefit from. Learn about techniques and affordabletools to achieve high-quality lighting on any shoot.Kevin takes over 20 years of professional photographyand teaching experience and boils it down to the mostimportant top 10. This session is part one of two sessionsKevin will be teaching on lighting.Speaker: Kevin Kubota, Kubota Image Tools9:00 a.m. - 10:15 a.m.IST3IS&T Technology for Digital Photo FulfillmentEverything Old is New Again:New Equipment for the Output ofDigital ImagesFrom the latest in photo book production tooutput advances in “mature” technologies suchas AgX and minilabs, manufacturers discuss newtechnologies being used to generate hard copy.10:45 a.m. - 12:00 noonD24Retail Strategy TrackRe-inventing the Brand of SuccessfulRetail Imaging StoresBoth stores are already successful. But are they of the“Don’t fix it if it ain’t broke” camp, or “Fix it or it willbreak” camp? Holiday Inn recently launched a $1 billionmakeover. Starbucks seems to believe that its new Av-6 | Conference events take place at Bally’s and The Venetian unless otherwise noted. | Register at www.pmai.org/pma_ces