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capsule experience - MG Lorenzatto

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Wireless transmission of a color television moving image from<br />

the stomach using a miniature CCD camera, light source<br />

and microwave transmitter. Swain CP, Gong F, Mills TN.<br />

Gastrointest Endosc 1997;45:AB40.<br />

Meanwhile, back in Israel, Dr. Iddan knew that if there was<br />

to be a future for the <strong>capsule</strong> for small intestine imaging, it<br />

would have to be championed by a commercial organization.<br />

He began to arrange meetings with different organizations<br />

in the hope that they would take the challenge and invest<br />

in the business.<br />

It was one of these meetings that brought Dr. Iddan to me.<br />

We had first met in 1995 when I was CEO of Applitec Ltd., an<br />

Israeli company that had developed and was selling video<br />

cameras for endoscopy.<br />

In 1997, the patent in the US was approved, and the available<br />

technologies needed for the <strong>capsule</strong>'s development had<br />

moved in the right direction. It was at this time that I<br />

approached the Rafael Development Corporation (RDC), who<br />

has the right of first refusal to commercialize technologies<br />

coming out of Rafael, in order to found together a start-up<br />

that would develop the <strong>capsule</strong> and bring it to market.<br />

I left my position at Applitec and set out to raise funds and<br />

develop a business model and strategy for the new company,<br />

which was named Given (GastroIntestinal Video Endoscopy)<br />

Imaging Ltd., and established in January 1998.<br />

At that time, I defined the fledgling company's mission as "to<br />

develop, produce, and achieve worldwide leadership in the<br />

marketing and sales of swallowable disposable electronic<br />

<strong>capsule</strong>s, for diagnostics and therapy of the gastrointestinal<br />

(GI) tract". This was clearly a much wider mandate than the<br />

Development of the Swallowable Video Capsule<br />

initial small intestine <strong>capsule</strong>, and was based on the<br />

development of a technological platform that would then be<br />

further developed by listening to gastroenterologists,<br />

understanding the barriers in small intestine imaging, and<br />

implementing solutions to overcome them.<br />

By the end of 1998, the initial team, that included Dr. Gavriel<br />

Iddan, Dr. Paul Swain, and Dr. Arkady Glukhovsky, was in<br />

place and serious research & development went underway<br />

to transform the idea into reality. Successfully overcoming<br />

the enormous obstacles of size, transmission strength, battery<br />

power and image resolution, among many others, working<br />

prototypes were produced in January 1999. In May 2000, at<br />

the DDW 2000 meeting, Dr. Swain, together with Given<br />

Imaging, presented the results of the animal trials performed<br />

with the prototype system that was developed. [Wireless<br />

Capsule Endoscopy, Nature, Vol. 405, 25 May 2000].<br />

During 2001, Given achieved major milestones with the<br />

completion of successful clinical trials, receipt of FDA<br />

clearance, CE Mark certification, and launch of the Given ®<br />

Diagnostic Imaging System worldwide. The initial clinical<br />

results have been excellent, and the feedback from patients<br />

and physicians has been remarkable.<br />

The idea of publishing this Atlas of Capsule Endoscopy came<br />

in recognition of the need that was expressed by many<br />

physicians to see with their own eyes specific pathologies<br />

and findings, and compare the images between the different<br />

available modalities. We hope the content of this Atlas assists<br />

in educating gastroenterologists and furthers the<br />

understanding and acceptance of the M2A ® as a standard<br />

tool of GI diagnostics in the clinical path.<br />

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