capsule experience - MG Lorenzatto
capsule experience - MG Lorenzatto
capsule experience - MG Lorenzatto
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Wireless transmission of a color television moving image from<br />
the stomach using a miniature CCD camera, light source<br />
and microwave transmitter. Swain CP, Gong F, Mills TN.<br />
Gastrointest Endosc 1997;45:AB40.<br />
Meanwhile, back in Israel, Dr. Iddan knew that if there was<br />
to be a future for the <strong>capsule</strong> for small intestine imaging, it<br />
would have to be championed by a commercial organization.<br />
He began to arrange meetings with different organizations<br />
in the hope that they would take the challenge and invest<br />
in the business.<br />
It was one of these meetings that brought Dr. Iddan to me.<br />
We had first met in 1995 when I was CEO of Applitec Ltd., an<br />
Israeli company that had developed and was selling video<br />
cameras for endoscopy.<br />
In 1997, the patent in the US was approved, and the available<br />
technologies needed for the <strong>capsule</strong>'s development had<br />
moved in the right direction. It was at this time that I<br />
approached the Rafael Development Corporation (RDC), who<br />
has the right of first refusal to commercialize technologies<br />
coming out of Rafael, in order to found together a start-up<br />
that would develop the <strong>capsule</strong> and bring it to market.<br />
I left my position at Applitec and set out to raise funds and<br />
develop a business model and strategy for the new company,<br />
which was named Given (GastroIntestinal Video Endoscopy)<br />
Imaging Ltd., and established in January 1998.<br />
At that time, I defined the fledgling company's mission as "to<br />
develop, produce, and achieve worldwide leadership in the<br />
marketing and sales of swallowable disposable electronic<br />
<strong>capsule</strong>s, for diagnostics and therapy of the gastrointestinal<br />
(GI) tract". This was clearly a much wider mandate than the<br />
Development of the Swallowable Video Capsule<br />
initial small intestine <strong>capsule</strong>, and was based on the<br />
development of a technological platform that would then be<br />
further developed by listening to gastroenterologists,<br />
understanding the barriers in small intestine imaging, and<br />
implementing solutions to overcome them.<br />
By the end of 1998, the initial team, that included Dr. Gavriel<br />
Iddan, Dr. Paul Swain, and Dr. Arkady Glukhovsky, was in<br />
place and serious research & development went underway<br />
to transform the idea into reality. Successfully overcoming<br />
the enormous obstacles of size, transmission strength, battery<br />
power and image resolution, among many others, working<br />
prototypes were produced in January 1999. In May 2000, at<br />
the DDW 2000 meeting, Dr. Swain, together with Given<br />
Imaging, presented the results of the animal trials performed<br />
with the prototype system that was developed. [Wireless<br />
Capsule Endoscopy, Nature, Vol. 405, 25 May 2000].<br />
During 2001, Given achieved major milestones with the<br />
completion of successful clinical trials, receipt of FDA<br />
clearance, CE Mark certification, and launch of the Given ®<br />
Diagnostic Imaging System worldwide. The initial clinical<br />
results have been excellent, and the feedback from patients<br />
and physicians has been remarkable.<br />
The idea of publishing this Atlas of Capsule Endoscopy came<br />
in recognition of the need that was expressed by many<br />
physicians to see with their own eyes specific pathologies<br />
and findings, and compare the images between the different<br />
available modalities. We hope the content of this Atlas assists<br />
in educating gastroenterologists and furthers the<br />
understanding and acceptance of the M2A ® as a standard<br />
tool of GI diagnostics in the clinical path.<br />
5