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l0l.Advantages:a. Renewing ways of production, meaning new machinery andtechnology as well as outsourcing production, will increaseproductivity; therefore the margin of profit will increase.b. The new clientele attracted by the line of modernised clothes.that is advertised by famous Indian celebrities which appeal to theyoung and old generation thus associating Gladrags brand namewith celebrity power. while earning a recognised name. They willalso expand the target market earning Gladrags an increase inprofit.c. Efficiency is likely to increase due to the possibility of eitheroutsourcing. or the purchase of new'machinery. This will also leadthe firm to a higher net profit.2.Disadvantages:a. Possibility of loosing older and loyal customers due transition inthe style of the clothing that appeal to the younger generation. Thismay result in a smaller target markethen expected.b. Gladrags will loose its uniqr-re in-ragc that it has created amongits loyal customers. The f-irnr will lose its niche market bccause ithas to adapt to many others.c. New machinery could result in high costs and Gladrags new riskin modernising may not allow them to have the required budget.d. Employees relations may suflbr dr.re to the fact that outsourcingis a direct possible opportr"rnity of modcrnizing. This would mostlikely result in letting go of much of the currcnt employees atGladrags.'l'hisD. Semi-traditional nnd Semi-modern'. option combines two of the previousoptions. It seeks to combine the best of modem and traditional in soft to help Gladragsor-rt of its troubles. It uses outsourcing of production, and new technology. that machineryfinds marketing techniques that targct the young and old generation. as well as providingclothing for both types of their clientele.l. Advantages:a. It will ensures that the target market will grow to the fullest bysatisfying all types of clientele, thus ensuring a place for their loyalold generation customers. This shows that Gladrags will continueto engage in many market growth opportunities.b. Efficiency will increase as better machinery and means ofproduction allow employees to produce at a f-aster pace.c. The clientele and the distributors will be glad to pay premiumprices for good quality material due to the outsourcing ofproduction. Also by remaining sontewhat traditional. Gladrags will
llbe able to ensure customer loyalty among it current consumers,and will be able to market towards it future consumers.d. Due to the reduced prices and the new image Gladragswill porlray it has better chances in the competitive global market.This relates back to production, and means of production. seeingthat Gladrags will be able to provide reduced costs for distributorsdue to the efficiency of production.e. By remaining somewhat traditional. and now being somewhatmodern, Gladrags will be able to ensure internal stability, seeingthat they are not rushing into anything.f. Profit is likely to increase. as Gladrags market becomes morediverse. and production procedures become more efficient. Also.seeing that they will have a broader product range. Gladrags islikely to increase their brand name and awareness.g. Irmployee relations between management and workers willresolve itself as employees are able to retain their jobs and currentpositions. Also. due to an increase in profits, Gladrags will be ableto of'lbr more attractive wages. bringing in a ncw crowd of skilledlabour workers.2. Disadvantage: a. 'I'o ensure that Gladrags is as efficient as possible thecompany will have to outsource. therefbre they may necd to lay-offmanv loval emrrloyees.
Page 1 and 2: Gladrags LtdThe Battle between Trad
Page 3 and 4: Executive summaryThis study analyze
Page 5 and 6: B. S.l(.O.T Analvsis:l. Strengths:a
Page 7 and 8: ... en Europe du Nord...Google Maps
Page 9: B. Bankruptcy: Inthis option Gladra
Page 13: l3who remain loyal to the company a

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