cotbranding: the state of the art - sbr, Schmalenbach Business Review

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cotbranding: the state of the art - sbr, Schmalenbach Business Review

cotbranding: the state of the art - sbr, Schmalenbach Business Review

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Page 6: B. Helmig/J.-A. Huber/P. S. H. Leef
Page 10 and 11: B. Helmig/J.-A. Huber/P. S. H. Leef
Page 12 and 13: B. Helmig/J.-A. Huber/P. S. H. Leef
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Page 17 and 18: Co-BrandingBergen, Mark and George
Page 19: Co-BrandingVölckner, Franziska and