SJC-style-and-production-guide-2012

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14. Vary throw lines. Examples: ‘Claire Smith reports’, ‘Claire Smith reports it’s the biggest fallin the past ten years’, ‘the fall is the biggest in a decade…as Claire Smith reports’, and ‘FinanceReporter Claire Smith reports from Sydney’.15. Keep the throw brief so that reporter’s or talent’s name is close to the audio.16. If there is a vital fact to the story, don’t rely on the talent to give its only mention. But whenreinforcing the vital fact, use varied wording.17. Avoid repetition of words between the intro and grab or voicer.18. Voicers and wraps should be a maximum of 35-40 seconds duration.19. Copy stories should be generally three pars, or a maximum of four. Each paragraph shouldbe no more than two lines long.20. Grabs should be between 10 and 20 seconds.21. Write names of people and places in CAPITALS.8.3.00 .......................................................................................................COLES-MYER PROFIT10.45am................................................................................................... Smith/annual reportAustralia’s biggest retailer, COLES MYER, says it’s turned rising sales volumes into a betterhalf-year profit.For the six months to January it’s reported a profit after tax and abnormal items of almost twohundred-and-ninety-five million dollars.That’s up seven-point-two per cent on the previous corresponding period.COLES MYER directors have declared an increased interim dividend of thirteen-and-a-halfcents per share.15.3.01............................................................................................................ ARMED ROBBERY5.45am ............................................................................................................ Valley/Police roundsPolice are searching for a man who used a knife to hold up and rob a video store atSOUTHPORT overnight.Police say the man threatened the attendant at the Movies 4U store in SCARBOROUGHSTREET around midnight.UQ SJC STYLEBOOK 2012 – PAGE 88
The man escaped with an undisclosed sum of money.He’s described as one-hundred-and-seventy-five centimetres tall, around forty years of age, witha dark brown beard.He was wearing a black spray jacket with a hood.9.7.06 .................................................................................................................JOBS PREVIEW 210.40am ......................................................................................................................Thirsk/roundsFalling employment and a higher jobless rate are being predicted ahead of the latest officiallabour force statistics due today.Finance Reporter, ADRIAN THIRSK, says the February data will intensify the current focus onthe state of the national economy.CART:As the word “recession” continues to be bandied about, financial market forecasts for lastmonth’s employment outcomes centre on a drop in total job numbers of five-thousand,and an unemployment rate rising to six-point-seven percent. At the big recruitment firm,Morgan and Banks, GEOFF MORGAN says employer confidence was being quicklyeroded last month. //What we’re seeing is, currently, is a downturn in display advertisingacross the board, which is due to, I think, a lot of, lack of confidence in where the market’sgoing.// Commonwealth Bank currency strategist, MICHAEL WORKMAN, says today’semployment figures will have implications for the Australian dollar.//If they’re big andnegative obviously that changes the growth outlook. And I think that’s the issue runningfor the currency at the moment.//Dur. 41 secsStarts: “As the word …”Ends: “…. at the moment”(If no transcript)16.3.01 .............................................................................................................UNEMPLOYMENT..................................................................................................................7.10 am Brown/interviewNote: These transcripts are from ABC Radio news, which still uses the word ‘CART’ whenreferring to an audio insert. ‘CART’ is an abbreviation for ‘cartridge’, the term for a tape systemonce used to record audio.PAGE 89 – 2012UQ SJC STYLEBOOK
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School of Journalism & Communicatio
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ContentsQuick reference - page 6Sty
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Quick referenceDates ‘March 26 20
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StyleGRAMMAR AND SYNTAXOur business
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(In these cases, the subjects are S
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correct position. For imperious emp
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Almost all singular words ending in
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clear: a dark-skinned pickled-herri
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not change the official spelling of
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olly.) This also avoids the minor r
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have been cases where identifying c
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admissible notice -ibleadviser not
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house’, ‘the Albert-Rosses’ g
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Bbaby Mothers don’t give birth to
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Ccache/cachet are often confused.
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Avoid ‘like the plague’ the hun
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on an organisation’s image and re
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diagnosis/prognosis are sometimes c
Page 38 and 39: Eearlier, later It is a tautology t
Page 40 and 41: flyer not flier.forbear is to refra
Page 42 and 43: Writers make the mistake of general
Page 44 and 45: of rights.infamous vile or shameful
Page 46 and 47: judgment Only one ‘e’.junta som
Page 48 and 49: merino, merinosmetal processed mine
Page 50 and 51: Oobliged/obligated both are verb fo
Page 52 and 53: individual.phenomenon is the singul
Page 54 and 55: An example of (iii) is in identifyi
Page 56 and 57: chambers called carbon sinks.sewage
Page 58 and 59: eservoir, restaurant, riesling.sepa
Page 60 and 61: See also numbers.time shifting is t
Page 62 and 63: Vversus This Latin preposition is u
Page 64 and 65: JACdigital v3.1Style and production
Page 66 and 67: Meet JACWelcome to the new JACdigit
Page 68 and 69: • Image• main body• Excerpt
Page 70 and 71: SizeChoose Full Size or MediumFeatu
Page 72 and 73: Multiple pagesYou can create multip
Page 74 and 75: Audio files still need an image. It
Page 76 and 77: If you have a PollDaddy account, yo
Page 78 and 79: CopyrightYour stories will be visib
Page 80 and 81: has taken it further. Context shoul
Page 82 and 83: embattledexceeding speed limiteye w
Page 84 and 85: efuses to saywon’t say(on a ) reg
Page 86 and 87: JACradio News Style GuideRadio news
Page 90: ReferencesFowler, H.W. (1965) A Dic
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SJC-style-and-production-guide-2012

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