Management of Art Galleries – Business Models - Universität St.Gallen
Management of Art Galleries – Business Models - Universität St.Gallen
Management of Art Galleries – Business Models - Universität St.Gallen
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List <strong>of</strong> FiguresList <strong>of</strong> FiguresFigure 1: <strong>St</strong>ructure <strong>of</strong> the Research Project ............................................................................... 15Figure 2: Impact <strong>of</strong> Success Factors in Reference to Time ....................................................... 17Figure 3: Value Proposition ....................................................................................................... 28Figure 4: Market Segmentation ................................................................................................. 29Figure 5: Communication Concept ............................................................................................ 30Figure 6: Revenue Concept ........................................................................................................ 30Figure 7: Growth Concept ......................................................................................................... 31Figure 8: Competence Configuration ......................................................................................... 32Figure 9: Organisational Form ................................................................................................... 33Figure 10: Cooperation Concept ................................................................................................ 33Figure 11: Cooperation Concept ................................................................................................ 34Figure 12: The <strong>St</strong>ructure <strong>of</strong> the International <strong>Art</strong> Market by Category and Trading Level ..... 40Figure 13: Price Development on the Global Fine <strong>Art</strong> Market (1976 – 2005) .......................... 43Figure 14: Auction Sales Turnover on the Global Fine <strong>Art</strong> Market (1998-2009) ..................... 44Figure 15: Auction Sales Turnover on the Global Fine <strong>Art</strong> Market, by Country (2008) .......... 45Figure 16: Auction Sales Turnover on the Global Fine <strong>Art</strong> Market, by Sector (2008) ............. 46Figure 17: Price Growth for Contemporary <strong>Art</strong> (1991 – 2008) ................................................. 47Figure 18: Network <strong>of</strong> Players in the <strong>Art</strong> Market ...................................................................... 48Figure 19: Categories <strong>of</strong> <strong>Art</strong>ists Living in New York and London ........................................... 62Figure 20: Progress <strong>of</strong> an <strong>Art</strong>ist from <strong>Art</strong> School to <strong>St</strong>ardom ................................................... 65Figure 21: Research Methods for the Analysis .......................................................................... 74Figure 22: A Model <strong>of</strong> Performance Outcomes <strong>of</strong> <strong>Business</strong> Model Concepts .......................... 76Figure 23: Overview <strong>of</strong> Responses to Online Survey ................................................................ 94Figure 24: Year <strong>of</strong> Foundation <strong>of</strong> <strong>Art</strong> <strong>Galleries</strong>......................................................................... 95Figure 25: Type <strong>of</strong> <strong>Art</strong> Sold ....................................................................................................... 96Figure 26: Location <strong>of</strong> <strong>Galleries</strong> ................................................................................................ 97Figure 27: <strong>Galleries</strong> with Branches............................................................................................ 98Figure 28: Number <strong>of</strong> Full-Time Employees............................................................................. 98Figure 29: Number <strong>of</strong> Part-Time Employees............................................................................. 99Figure 30: Number <strong>of</strong> Exhibitions ........................................................................................... 100Figure 31: Ranking <strong>of</strong> Cost Units ............................................................................................ 100Figure 32: Ranking <strong>of</strong> Visitors ................................................................................................ 101Figure 33: Ranking <strong>of</strong> Buyers .................................................................................................. 102Figure 34: Ranking <strong>of</strong> Competitors ......................................................................................... 103Figure 35: Participation at <strong>Art</strong> Fairs ........................................................................................ 104Figure 36: Revenue <strong>of</strong> <strong>Art</strong> <strong>Galleries</strong> in 2008 ........................................................................... 105Figure 37: Revenue at <strong>Art</strong> Fairs in 2008 .................................................................................. 106Figure 38: Pr<strong>of</strong>it <strong>of</strong> <strong>Art</strong> <strong>Galleries</strong> in 2008 ................................................................................ 107Figure 39: Research Methods for the Implication Part ............................................................ 132Figure 40: Goals <strong>of</strong> <strong>Art</strong> <strong>Galleries</strong>............................................................................................. 139Figure 41: Conceptualisation <strong>of</strong> the “New <strong>Art</strong> Gallery <strong>Business</strong> Model” ............................... 143Figure 42: <strong>Art</strong> Gallery Organisational Layout ......................................................................... 147Figure 43: <strong>Art</strong>ist Portfolio Matrix ............................................................................................ 184
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