E-business in New Zealand, 2000-2002 by Delwyn Clark, Stephen ...

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to identify and develop appropriate policies andprogrammes for national, regional and industryeconomic development. Further, this type ofevidence of current business practices is used to assistwith international benchmarking of the NewZealand economy.Finally, the question posed in the title of the articleis considered: are we ready for the digital economy?From the evidence collected on New Zealandcompanies and industries, the answer appears to bean emphatic yes! However, both the descriptivestatistics from the e-business surveys and the NetReadiness capabilities assessment signal that someNew Zealand companies and some New Zealandindustries are more ready than others to leveragenew technologies in their business processes andactivities. Looking forward, the ubiquitous challengefor managers will be to continue to use ICTseffectively and efficiently to improve theperformance of their organisations.ACKNOWLEDGEMENTSThe E-business Adoption and ImplementationSurvey research was supported by fundingfrom the Foundation for Research, Scienceand Technology (UOWX0016) and theUniversity of Waikato Management School.The Net Readiness in New Zealand Industriesresearch was funded by the Competition andEnterprise Branch of the Ministry of EconomicDevelopment; support and advice was alsoprovided for this project by John Sifonis, CiscoSystems.REFERENCESACNielsen (2001). Electronic Commerce in New Zealand: A survey ofelectronic traders [76 pages]. Retrieved August 21, 2002, from the worldwideweb: http://nzecommerce.co.nzAsia Pacific Economic Co-operation (2000). E-Commerce readinessassessment guide. Version 5.0 [35 pages]. Retrieved January 30, 2002, fromthe worldwide web: http://www.ecommerce.gov/apecBRC Marketing and Social Research, (2002). E-commerce survey results,May 2002.BRC Marketing and Social Research, (2000). A survey of internet use and e-commerce, September 2000.Clark, D.N. (2001). Net Readiness in New Zealand industries, empirical results,2001. University of Waikato Management School Monograph, ISBN 0-909013-39-X, 62p.Clark, D.N. (2002). Getting ready for the digital economy: Net Readiness inNew Zealand industries. Strategic Change. 11(4), 195-203.Clark, D.N., Bowden, S., & Corner, P. (2002). Adoption and implementation ofe-business in New Zealand: Comparative empirical results, 2001 and 2002.University of Waikato Management School Research Report, 2002-1, 29p.Clark, D.N., Bowden, S., Corner, P., Gibb, J., Kearins, K., & Pavlovich, K.(2001). Adoption and implementation of e-business in New Zealand: Empiricalresults, 2001. University of Waikato Management School Research Report,2001-1, 21p.EIU, Economist Intelligence Unit (2001). The Economist Intelligence Unit/Pyramid Research E-Readiness rankings. Retrieved January 30, 2002, fromthe worldwide web: http://www.ebusinessforum.comHartman A., Sifonis J., & Kador, J. (2000). Net Ready: Strategies for successin the E-conomy. New York: McGraw-Hill.Ministry of Economic Development (MED (2000). Electronic Commerce inNew Zealand: A survey of business on the internet, Wellington: InformationTechnology Policy Group, Competition and Enterprise Branch, MED.Statistics New Zealand (2002a). Business practices survey (2001). RetrievedAugust 22, 2002 from the worldwide web: http://www.stats.govt.nzStatistics New Zealand (2002b). Information technology in New Zealand, 2001.Retrieved August 22, 2002 from the worldwide web: http://www.stats.govt.nzTurban, L.E., Lee, J., King, D., & Chung, H.M. (2000). Foundations of ElectronicCommerce: Electronic Commerce a managerial perspective. New Jersey:Prentice Hall International.Wetenhall, P., Sutherland, G., & Boven, R. (2000). After the land grab: B2BE-Commerce in Australia and New Zealand. Sydney: Boston Consulting Group.Delwyn ClarkEXECUTIVE DIRECTOR RESEARCHWaikato Management SchoolE-mail: dnclark@mngt.waikato.ac.nzStephen BowdenLECTURERDepartment of Strategic Managementand LeadershipWaikato Management SchoolE-mail: sbowden@mngt.waikato.ac.nzPatricia CornerSENIOR LECTURERDepartment of Strategic Managementand LeadershipWaikato Management SchoolE-mail: pcorner@mngt.waikato.ac.nzUNIVERSITY OF AUCKLANDBusiness ReviewVolume 5 Number 2 200312
APPENDIX 1: e-business surveys, 2000-2002Table 1 lists seven major surveys conducted in New Zealand since July 2000 on the uptake and impacts of informationtechnology, e-commerce and/or e-business. Each survey was designed to collect specific data and achieve specificobjectives. As the surveys have different sampling methodologies, terminology and content, most of the majorfindings are not directly comparable.TABLE 1Overview of New Zealand e-business surveys, 2000-2002E-Commerce &Internet UseE-BusinessAdoption &Implementation,2001BusinessPracticesSurvey, 2000Net Readiness inNZ Industries,2001ElectronicTraders in NZ,2001E-BusinessAdoption &Implementation,2002E-CommerceSurvey 2002Code NameMED-BRC-00FRST-UOW-0BPS-STATS-01MED-NET-01IRD-MED-01FRST-UOW-02MED-BRC-02ResearchproviderResearchsponsorPopulationSampling frameBRC Marketing &Social ResearchMEDPrivate-sectorenterprisesUBD databaseUniv of WaikatoMngt SchoolFRST, UOWNZ-basedorganisationsKompassdatabaseStatistics NZMED, MoRST,Stats NZPrivate-sectorenterprisesBusiness FrameStats NZUniv of WaikatoMngt SchoolMEDEight industriesIndustryassociationsACNielsenIRD/MEDElectronictradersWebsite co’scompiled frommultiple sourcesUniv of WaikatoMngt SchoolFRST, UOWNZ-basedorganisationsKompassdatabaseBRC Marketing &Social ResearchMEDPrivate-sectorbusinessesAtlantislistbrokersRespondentsSamplingCEO/ManagingDir or IT/Comp.MgrStratification (forlarge companies)CEO, Gen Mgr,Managing Dir,Senior PartnerStratification bysize (10+employees)General MgrsStratification byANZSIC & sizeFTE 6+, $30,000+ GST turnoverSenior ExecutivesRandomsampling frommembership lists(500 each)CEO or Gen MgrWebsite co’sscreened foractivity &participationCEO, Gen Mgr,Managing Dir,Senior PartnerStratification bysizeCEO/ManagingDir or IT/ Comp.MgrStratification bysize (FTE 6+)Survey typePhoneMail – 3 phasesMail – compulsoryStats Act 1975Mail – 2 phasesPhone screen;mail surveyMail – 3 phasesPhoneNo. questions21468834264826No. usable responses50612292756103480010571008Response rate61%20.9%81.6% (70+%/stratum)23.9%50%19.2%48%Date of datacollection25-30 Aug, 2000Dec 2000-Feb 2001Jun 2001May-Jun 200114-29 Jun 2001;Jul 2001Jan-Mar 2002Apr-May 2002Date of reportSep, 2000Apr, 2001Prelim, 30 Jan2002; IT report,May 2002Aug 2001Jul 2001May 2002May 2002Notes: MED Ministry of Economic Development FRST Foundation for Research, Science & TechnologyIRD Inland Revenue Department MoRST Ministry of Research, Science & TechnologyUOW University of Waikato.APPENDIX 2Net Readiness categoriesNet LeaderNetVisionaryNet SavvyNet AwareNet AgnosticNET READINESS SCORES0 10 20 30 40 50 60 70 80 90 100Net Visionary This enterprise displays best-of-breed Net Readiness. Its e-business initiatives should be flourishingas all essential components (leadership, governance, competencies and technology) are in place.Net Leader The level of Net Readiness here is impressive, but some important pieces are missing.Net Savvy This organisation displays a higher-than-average level of awareness of Net Readiness, but many ofthe foundations are missing.Net Aware This organisation is aware of the net, but is not net ready. Major work is required to develop thefoundations for successful e-business efforts.Net Agnostic E-business is far from a concern for this organisation. Efforts will likely be fruitless, as understandingof the impact of the net is lacking. SOURCE: HARTMAN, SIFONIS & KADOR (2000).13
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