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NewsPRINT MEDIA KITPOWERING THE WINDOWS SOFTWARE REVOLUTION

Redmond Developer NewsPowering the Windows software revolutionMicrosoft is in the midst of its largest productlaunch ever, including new operating systems,the new Office suite, and an extensive set ofsoftware development tools. Taken together,these activities represent nothing short of atotal software revolution.Helping to drive this software revolution isRedmond Developer News, a new publicationfocusing exclusively on news and product coverageserving corporate development managersworking with Microsoft tools and technologies.This new publication is published by 1105 Media’saward-winning Redmond Media Group (RMG).Key benefits• Target and communicateyour message toqualified audience• Build brand awarenessand exposure• Reach keydecision-makers inthe Microsoftdevelopment market• Propel prospects alongthe sales cycleTHE BOOK OF RECORD FOR NEW PRODUCTS IN THE MICROSOFT DEVELOPMENT SPACELaunching with a November 2006 cover date,Redmond Developer News will enter the marketmonthly and then increase frequency to bi-weeklyin early 2007. The magazine’s editorial missionis to give influential readers insight intoMicrosoft’s plans, and news on the latesthappenings and products in the Windowsdevelopment marketplace. Redmond DeveloperNews will be the book of record for new productsin the Microsoft development space.With a 25,000 circulation, Redmond DeveloperNews is aimed squarely at U.S. corporate developmentmanagers working with Microsoft toolsand technologies. Our subscribers are highlyinfluential leaders who establish and drive thekey internal development projects, buy andrecommend specific development solutions,and manage the implementation, integrationand maintenance of the technology. Advertisersin the Microsoft development market want toreach these powerful decision-makers.“The launch of Redmond Developer News represents Redmond MediaGroup’s continued commitment to all facets of the Microsoft market.”PROVEN TEAM WILL ENSURE YOU MEET YOUR MARKETING GOALSWith over 11 years of experience in the Microsoft marketplace, Redmond Media Group thoroughlyunderstands the needs of the Microsoft reader and advertiser. RMG currently publishes Redmondmagazine which provides cutting-edge product, business and how-to information to network professionals,IT managers and IT directors focusing on the Microsoft Windows platform. Also publishedby Redmond Media Group is Redmond Channel Partner magazine, the magazine that helpsMicrosoft channel partners succeed and grow their businesses. As an advertiser, you can be confidentthat this proven team will ensure you achieve your marketing goals.2

WHY ADVERTISE IN REDMOND DEVELOPER NEWS?Redmond Developer News magazine provides a number of unique advantageswhen compared to other development magazines. Here are a few reasons toadvertise in Redmond Developer News:•Highly efficient reach to key decision-makersin the Microsoft development market•Very influencial corporate developmentmanagement audience•Exclusive focus on the enterprisedevelopment market•Outstanding relationships throughoutthe entire Microsoft community•Extensive experience deliveringsolutions to advertisers in theMicrosoft marketMedia mix• Print advertising• List rental• Bonus distribution• Magazine inserts• Magazine outserts• Article reprints• Banner advertising• Tech Library listings• Webinars• NewslettersADVERTISING FOCUSWith the revolution in the Microsoft software market, now more than ever, ourreaders need to know about new product offerings and how these offerings willhelp them do new things and make their jobs easier. Here are examples ofproducts appropriate to advertise in Redmond Developer News:64-bit development toolsActiveX componentsASP, ASP.NET componentsCalendar toolsClass librariesCompilersConfiguration managementDatabase enginesDatabase development/modeling toolsEditorsEmbedded systems toolsHelp authoring toolsIDEs (Integrated Development Environments)Installation toolsMapping GIS componentsMobile and wireless development toolsModeling tools.NET componentsProject management toolsReport writersRequirements management toolsSecurity (software/applications) toolsSQL developer toolsTeam collaboration toolsTesting, debugging, and QA toolsUser interface tools or componentsVersion control toolsWeb services toolsWireless development toolsXML development toolsRedmondMedia Grouprecent awards• Redmond magazinewon the 2005Maggie award forBest ComputerPublication• Redmond ChannelPartner magazinewon the 2006 JesseH. Neal award forBest Start-upPublication3

Editorial OverviewWith Microsoft in the midst of igniting asoftware revolution that is changing the waysoftware looks, feels and acts, corporate developmentmanagers must stay on top of therapidly-changing Microsoft development market.Redmond Developer News, the authoritative,independent voice in the Microsoft developmentcommunity, serves the Microsoft developmentmanager by exclusively covering pertinentreal-world news, product, and new developmenttechnology information. It also featurescolumns on high-level development issues,book and reader reviews, blog reports, Q&As,and much more.Editorial LeadershipDOUG BARNEYEDITORIAL DIRECTOR,REDMOND MEDIA GROUPEDITOR IN CHIEF,REDMOND DEVELOPER NEWS“Redmond DeveloperNews focuses exclusivelyon Microsoftand third-party toolsfor writing Windowssoftware.”Doug is the Editorial Director for theentire Redmond Media Group whichincludes three print publications,eight websites, two conferences andnearly a dozen newsletters. He willserve as Editor in Chief of RedmondDeveloper News. Doug has been atechnology journalist for 20 years,serving as a writer, news editor andEditor in Chief for several publications.He was recently Editor in Chiefof Network Computing, a bi-weeklypublication. Doug also served asExecutive Editor of News for NetworkWorld newspaper, where he ran bothprint and on-line news operations.“Redmond Developer News is the book of record fornew products in the Microsoft development space.”4

“Our editorial mission is to give influential readers insight intoMicrosoft’s plans, and news on the latest happenings and productsin the Windows development marketplace.”2006 – 2007 Editorial Calendar2006to 2007COVERFEATURE 1 FEATURE 2ROUNDUP/BUYERS GUIDEREADER REVIEWADCLOSENovemberThe 2006 .NET Managers’RoadmapOld Windows Code:What to Maintain,What to DitchTabletPCDevelopment Tips64-bit Windows ToolsSQL Server 200510/20DecemberLock Down: Keeping End-Users Away fromCorporate CodeTroubleshooting SecretsWindows High AvailabilityBest DevelopmentPracticesC# toolsVisual C#11/17JanuaryVista Apps: What WillThey Look Like?Key 2007 MicrosoftDevelopment SkillsLessons Learned:Why You Must DemandDocumented Code.NET AlternativesTablet Tools12/22FebruaryCareers: What You Needto Know and DoSimplifying WindowsDevelopmentPrioritizing ProjectsReporting ToolsVBScript1/23MarchService-OrientedArchitecture: TheMicrosoft TakeWhy You ShouldCustomize OfficeTurning CorporateCode CommercialCode GeneratorsVisual Studio2005 Team Edition2/20AprilWriting Secure CodeJava vs. .NET: Battleor Truce?Object-Oriented FuturesComponent LibrariesVista3/20MayCorporate Developerof the YearNew Wave Languagesfor WindowsDealing withSoftware ReligionScripting SolutionsLonghorn Server4/20JuneVisual Studio ThirdParty Buyer’s GuideTeamWork: Tools andTechniques to KeepProgrammers in LineBuilding MinimalistInterfaces: Xbox Stylesfor Corporate Apps?GUI BuildersSharePoint Server5/21JulyTeaching How to BuildGOOD Reusable CodeIs SOA Secure Enough?Windows Testing BestPracticesASP.NET add-onsVisual Studio.NET6/18AugustEditors’ Choice AwardsGridLock: The Right Wayto Build Windows GridsNew Wave IEDevelopmentActiveXGroove7/23SeptemberThe Windows/JavaInteroperability ReportTraining Open SourceGurus in Windows and.NETApps with CompetitiveAdvantagePackaging andInstallationOffice Scripting8/20OctoberWindows Live ServicesDevelopment Do’s andDon’tsWrite Once: TheDownside of PortableCodeDevelopment Certs YourEmployees Must HaveEAI ToolsVisualBasic.NET9/20Subject to change5

Circulation OverviewWith a circulation of 25,000 subscribers inlarge U.S. companies, Redmond DeveloperNews provides advertisers with a highly concentratedand cost–effective reach to corporatedevelopment managers in the Microsoft developmentmarket. Our subscribers are veryknowledgeable, experienced users of Microsofttechnology and represent the top buying powerin the market.Our subscribers establish and drive key internaldevelopment projects, recommend and buyspecific development solutions, and managethe implementation, integration and maintenanceof the technology. They are the key decisionmakerson what applications to develop, how todeploy them, and what development tools to use.To reach this highly targeted, influential audience,advertise with Redmond Developer News.Subscriberhighlights• 25,000 domesticsubscribers• 71% of subscribersperform managementfunctions• 84% of subscribersare from companieswith 1,000 or moreemployees• Government, finance,and manufacturingare top industriesJob Function71% perform management functionsManagement:Application Development, 48%Software Architecture, ITSenior Developer, Programmer, 25%IT SpecialistCorporate, Business Management 10%Data Management: Database, 8%BI/DW ProfessionalExecutive Management: 5%Application DevelopmentManagement, ITConsulting, Systems Integration 4%Number of Employees84% from companies with 1,000or more employees100–4996%500–999 5%5%26%1,000 – 4,999Under 10013%5,000 –9,99945%10,000 ormore100% of subscribers have purchaseauthority for Microsoft development tools,technologies and products.6Source: Publisher’s own data.August 2006.

Integrated Marketing SolutionsTo expand the power of your print advertising,integrate additional offerings from RedmondDeveloper News into your print campaign.Advertisers interested in expanding productrecognition, increasing visibility, and most importantly,boosting sales from our highly targetedaudience, should consider Redmond DeveloperNews’s high-impact print and online opportunities.High-impact Print OfferingsLIST RENTALS FOR INTEGRATED CAMPAIGNSTurn your advertising program into an integrated, multichannelcampaign by renting Redmond Developer News’spostal, telemarketing or e-mail lists. Use this option toquickly generate leads, gain new prospects, or expandawareness.BONUS TRADE SHOW DISTRIBUTION TO GAINFURTHER ACCESS TO YOUR TARGET AUDIENCEThroughout the year, Redmond Developer News isdistributed at key industry events targeting Microsoftdevelopment professionals. Advertise in these issuesand expand your reach to show attendees at no cost.MAGAZINE INSERTS TO ACHIEVE YOURMARKETING OBJECTIVESIf you are looking to generate leads or quickly moveprospects through the sales pipeline, consider an insertto the magazine, like a CD, white paper, or business replycard. Whatever your marketing objective, inserts can playan important role in helping you achieve your goals.MAGAZINE OUTSERTS TO GRASP ATTENTIONRedmond Developer News offers a number of opportunitiesthat showcase your product on the outside of themagazine, allowing for incredible impact with our readers.Consider this option when you want to get your messageto the market in a hurry. Examples include poly-baggedbrochures, catalogs, CDs, gatefolds and belly bands.ARTICLE REPRINTS HELP YOU BUILD CREDIBILITYWe offer professionally reproduced editorial reprints of anyarticle published in Redmond Developer News. Our reprintservice will replicate articles to meet your specifications.Electronic reports can be purchased for a specific length oftime and placed on your Web site or delivered via e-mail.Unique Online OpportunitiesBANNER SPONSORSHIPS FOR ONLINE VISIBILITYIntegrate banners into your marketing campaigns foronline exposure. A variety of banner sizes are available tobest meet your marketing needs: 728 x 90, 336 x 280,120 x 600, 160 x 600, and dog ears.E-BOOK SPONSORSHIPS FOR A UNIQUECO-BRANDING OPPORTUNITYCo-brand your products with technology-specific contentcrafted by our editorial team and heavily promotedthrough the Redmond Media Group network. Get qualityleads with minimal effort.TECH LIBRARY LISTINGS FORHIGH-QUALITY, GUARANTEED LEADSTo gather high-quality leads from our responsive leaders,add your white papers and case studies in our TechLibrary. We perform all promotion to ensure you reachyour lead guarantee, and provide you with full registrationinformation on a regular basis.WEB SEMINARS TO OPTIMIZE YOUR ROIOur turnkey Web seminars allow you to focus on whatis most important: delivering your message, instead ofdealing with production details, searching for a qualifiedaudience, and promoting the event.TEXT LINKS FOR COST-EFFECTIVELEAD GENERATIONSponsored text links, appearing at the bottom of eachreddevnews.com page, are cost-effective enhancementsto any lead-generation marketing campaign.reddevnews.comKey benefits• Integrate offeringsfor greatest impact• Target your messageto the appropriateaudience• Reinforce yourmessage withour audience• Quickly generatehigh-quality leads• Extend your reachbeyond RedmondDeveloper Newsmagazine7

Rates & ConditionsThe first issues of a new magazine always gain a lot of attention by interested readers andadvertisers. For further exposure, this publication has a large trim size. To help you immediatelygain these benefits, Redmond Developer News offers special low charter rates to all advertisers.Save significant marketing dollars by advertising in the first four issues of Redmond Developer News.Commissions &Credit Terms15% commission to recognizedagencies. Payment of invoicesis due upon receipt. A financecharge will be added at theperiodic rate of 1.5% per month(an annual percentage rate of18%) to any outstanding billover 30 days. The 15% agencycommission will not be paidafter 60 days. Any delinquentaccount is subject tocancellation and shortrate.Cancellations & LateMaterialNotification of space cancellationsmust be received in writingby the space closing deadline.If cancelled after deadline, theadvertiser will be charged for theinsertion. Materials receivedafter published deadlines aresubject to a late insertion fee.Advertising FrequencyContractsFrequency contracts entitleadvertisers to the discount rateas specified under “GeneralAdvertising Rates.” A contractyear begins with the date of thefirst insertion. Advertisers agreeto pay short rate for incompletecontracts. Advertisers with a24-time or greater frequencycontract must run a minimumof one advertisement in eachissue during the life of thecontract, unless they qualifyfor discounts based on multipleinsertions in the same issue.Advertising rates are subjectto change. Advertisers will benotified of any rate changesand all future ads billed atnew rates.Effective: January 1, 20068CHARTER RATES (November, December, January and February)Full page, 4-color: all four charter issues ....................................................................$17,000Full page, 4-color: in three of first four issues ............................................................$15,000Half page horizontal, vertical or island: 4-color, all four charter issues ..........................$8,500Half page horizontal, vertical or island: 4-color, three of first four charter issues ............$7,500Cover 2, page 1 spread; 4-color; in three of first four issues....................................$9,000 per adOPEN RATESFull page; 4-color........................................................................................................$6,500Half page horizontal, vertical or island: 4-color ............................................................$3,500Cover 2, page 1 spread; 4-color ................................................................................$10,000PREMIUM POSITION RATES FOR 4-COLORADDITIONAL COST PER ISSUEBack cover ..................................................................................................................$575Cover 2 ......................................................................................................................$500Page 1 ........................................................................................................................$500Cover 3 ......................................................................................................................$250Opposite table of contents ..........................................................................................$450 All rates are net.General ConditionsA. Advertising is subject to acceptance by Publisher as to character,layout, text and content.B. The Publisher reserves the right to reject or cancel advertisingthat is not in keeping with the publication’s standards.C. Advertisers and advertising agencies assume all liability for allcontent (including text, illustrations, representation, copyright,etc.) of advertisements printed and also assume total responsibilityfor any claims arising therefrom against the Publisher.D. Advertisements are accepted upon the representation thatadvertisers have all the rights necessary to publish the contentsthereof. Advertisements must be factual, not misleading,and should not misrepresent any competing product orservice or make an unfair, incomplete comparison.E. Any attempt to simulate the publication’s format is not permittedand the Publisher reserves the right to place the word“advertisement” with any copy that in the Publisher’s opinionresembles editorial material.F. Conditions, other than rates, are subject to change byPublisher without notice.G. Positioning of advertisements is at the discretion of thePublisher unless agreed to in writing by the Publisher.H. Publisher shall have no liability for errors or omissions in keynumbers, Reader Inquiry Numbers or Advertisers’ Index.I. Advertisements not received by space closing date will not beentitled to revisions or approval by the advertiser or its agency.J. Cancellations or changes in orders may not be made by theadvertiser or its agency after closing date.K. Advertiser is liable for any costs (design fees, set ups, additionsor alterations to advertisements, logos, color, film,reprints, etc.) incurred in the preparation of its advertisement.L. All insertion orders are accepted subject to the provisions ofthe current rate card. Proposal or request for advertisementbased on reciprocal dealings will not be accepted. Publisher’ssuppliers, resellers or sales agents are cautioned that solicitationby Publisher’s agents on any other basis is unauthorized.M. Cancellation of space reservations for any reason will resultin a short-rate based on past and subsequent insertions toreflect actual space used at the earned frequency rate.N. Publisher shall not be liable for any costs or damages if itfails to publish an advertisement.O. Publisher shall have the right to hold advertiser and/or itsadvertising agency jointly and severally liable for such moniesas are due and payable to Publisher.P. No conditions other than those set forth in this rate card shall bebinding on the Publisher unless specifically agreed to in writing.Q. Publisher is not liable for delays in delivery or nondelivery inthe event of Act of God, action by government or quasi-governmentalentity, fire, flood, insurrection, riot, explosion,embargo, strikes (whether legal or illegal), labor or materialshortage, transportation interruption of any kind, work slowdown,or any condition beyond the control of Publisher affectingproduction or delivery in any manner.R. Advertisers agree that Publisher has no obligation to maintain theconfidentiality of submitted material until publication date andthat while Publisher may, at advertiser request, adopt proceduresto restrict dissemination of submitted material to lesson risk ofdisclosure, Publisher has no liability for its failure to do so.S. As used in this section titled “General Conditions,” the term“Publisher” shall refer to 1105 Media, Inc.T. Governing Law, Attorney’s Fees. This Agreement shall be governedby the laws of the State of California. Any controversy orclaim arising out of or relating to this Agreement or the breachthereof will be settled by binding arbitration, which shall be conductedin accordance with the rules of the American ArbitrationAssociation. There shall be one arbitrator in any such proceeding.Judgment upon the award rendered by the arbitrator maybe entered in any court having jurisdiction thereof. The place ofarbitration shall be Los Angeles County, California. Shouldeither party commence arbitration to enforce or interpret thisAgreement, the arbitrator shall have the discretion to award theprevailing party reasonable attorney’s fees.

SpecificationsThe following specifications are for the purpose of controlling the quality of magazine printing onhigh-speed web presses. All requirements are based on Specifications for Web Offset Publications(SWOP). Any deviation from these specifications may result in less-desirable printed results.Magazine Trim Size: 101/4” x 12 1/4”Bleed Size: 101/2” x 121/2”Live SizeBleed SizeFull Page 93/4” x 113/4” 101/2” x 121/2”Spread 20” x 113/4” 203/4” x 121/2”1⁄2 Horizontal 91/4” x 51/2” n/a1⁄2 Island 6” x 9” n/a1/2 Vertical 45/8” x 111/4” n/aFull Page1/2Vertical1/2Island1/2 HorizontalAll bleed dimensions include 1/8” bleed for trim. For bleed ads, please keep livecopy 1/4” from trim and crop marks. CMYK, 4-color process printing only. For PMSink color availability, contact your Sales Representative.Ad Sizes are to scale.DetailsMedia Shipping (not including pre-printed inserts)Digital files should be provided on the following media:Macintosh formatted 100MB or 250MB Zip or CD-ROM.Please label media with the magazine name, issuedate and advertiser name. Include a laser of the mediadirectory with all contents. Ads requiring work tobe done by the Publisher will incur an additionalcharge. Media and advertising materials are kept bythe Publisher for one year then destroyed. Returnmaterial requests must be made in writing and areshipped C.O.D.Send materials to:Production CoordinatorRedmond Developer News, (Issue Date)1105 Media, Inc.9121 Oakdale Avenue, Suite 101Chatsworth, CA 91311Tel: 818-734-1520 x164Fax: 818-734-1528Email: rdvadproduction@1105media.comMedia, files and proofs should be securely packed andshipped. Contents of the package should be identifiedon the outside as to publication date and type of materialcontained within. Please include the magazinename and issue date on all packages.File FormatWe support files generated by Adobe Acrobat usingthe 1105Media Print Driver and 1105Media Job OptionSettings for Distiller, with specifications as listedbelow. Download printer driver & distiller settingsfrom our web site at:http://www.101com.com/services/DigitalAdRes.aspxIn order to generate printable PDFs, it is importantthat the native file (QuarkXPress, Adobe InDesign orPagemaker) is prepared accordingly.Preparing native files for printable PDFs:• Multiple pages need to be submitted as singlepage files• Set bleeds 1/8” beyond trim• All images/scans must be in CMYK mode, 300 dpiresolution• DO NOT use stylized fonts• Embed all fonts• Rules should be .25 point or thicker• All elements must be placed at 100% size• Avoid rotation and cropping of images inlayout program• Do not nest EPS files in other EPS files• Four-color solids should not exceed SWOP densityof 280%Preparing a PDF file (preferred format):• Use 1105Media PPD Print Driver• Use 1105Media Job Option Settings for Distiller• Set crop marks with a 12 point offset• PDF file needs to be 1 inch larger than trim size ofmagazine and include crop marksPreparing an EPS file (optional alternative format):• EPS file formats from Adobe Illustrator, AdobePhotoshop or Macromedia Freehand must be a highresolution CMYK EPS file, layers flattened with fontsconverted to outlines or paths.ProofsProvide two digital color proofs at 100% size, createdfrom the supplied digital file, on a contract-quality, digitalhalftone proofing system in accordance with SWOP webcoated standards (AGFA Pressmatch, Kodak Approval,DuPont Waterproof, etc.).Laser or inkjet proofs are not considered accuratein color and are supplied for content confirmation only.If supplied, the Publisher is not responsible forcolor variances between the digital file and final colorreproduction.IMPORTANT NOTE: If proofs are not supplied, thePublisher reserves the right to have them made atthe Advertiser’s expense, and make-goods due toreproduction quality will not be honored.FTP File and Upload InformationName your files with the magazine name, issuedate and project name. All uploads should be followedby either a confirmation phone call or email messageto your Production Coordinator to verify the file hasbeen sent.It is important that the uploaded file is placed in thedesignated directory for expedient access.Host: ftp://ads.1105media.com/User ID: 1105userPassword: 1105passDirectory:/1105external/production/Redmond_Developer/Digital Advertising Resources1105 Media Inc. Media Kits and Ad Specificationshttp://www.101com.com/services/DigitalAdRes.aspxDigital Distribution of Advertising for Publications (DDAP)http://www.ddap.orgSpecifications Web Offset Publications (SWOP)http://www.swop.orghttp://www.swop.org/certification.htmlAdobe Acrobathttp://www.adobe.com/products/acrobat/main.html9

ABOUT REDMOND MEDIA GROUPThe Redmond Media Group is dedicated to servingall aspects of the Microsoft market: theMicrosoft customer, developer and partner communities.Our growing portfolio includesRedmond magazine, Redmond Channel Partnermagazine, Redmond Developer News magazine,CertCities.com, ENTmag.com, MCPmag.com,RCPmag.com, reddevnews.com,Redmondmag.com, TCPmag.com, TechMentorConferences and nearly a dozen high-circulatione-mail newsletters.We provide news, in-depth analysis, and handsoninformation for IT directors, corporate developmentmanagers, administrators and a range ofpartners in the Microsoft community. We alsoserve IT professionals interested in advancingtheir technical knowledge and careers through ITcertification.Our products are editorially independent andhave no ties, financial or otherwise, to any thirdparty. Our editorial team is passionate aboutMicrosoft and third-party technology and takepride in supplying objective andbalanced reporting.ABOUT 1105 MEDIA1105 Media, Inc., is a leading provider ofintegrated information and media in targetedbusiness-to-business markets, includingspecialized sectors of the information technologycommunity; industrial health, safety, andcompliance; security; environmental protection;and home healthcare. 1105’s offerings spanprint and online magazines, journals, andnewsletters; seminars, conferences, and tradeshows; training courseware; and Web-basedservices. 1105 Media is based in Chatsworth,CA, with offices throughout the United States.SALES CONTACT INFORMATIONNewsMatt MorolloAssociate Publishermmorollo@1105media.com508.532.1418Erica CormierEastern Regional Sales Managerecormier@1105media.com508.532.1431Christopher KourtoglouWestern Regional Sales Managerckourtoglou@1105media.com650.579.01219121 Oakdale Avenue, Suite 101, Chatsworth, CA 91311 • 818.734.1520reddevnews.com