The Anatomy of a Squash Player: - Squash BC

Different ways people will come to your cluband why they stay:The way most squash players go through their squash career is fairly consistent andstraight forward. We will use Billy Backhand and Frankie Forehand as examples.Bill and Frank decide that after sitting behind a desk for 5 years, they need to get someexercise. They both hit the squash ball around a little in university and there’s a squashcourt down at the local club so, let’s go play there. They go and join the club because theywant to make a commitment to this. They play twice a week at lunch time, they have agreat time, and hey, they’ve lost some weight as well. (Remember, squash burns 800calories per hour played.) After about a year Bill and Frank start to get bored with eachother. This is the critical time for the club to keep these two. Bill and Frank need to spreadtheir racquets and play other people. Variety is the spice of life and somebody needs toencourage them to join a box league, club night, inter club league or club tournament sothey can meet and play new people. If these programs aren’t available, then Bill and Frankwill probably walk out the door, along with their membership dollars. They will either quitsquash or go to another club, most will quit.When the programs are available to Bill and Frank, they will become long term members.Squash is a very “Addicting Game.” Once you keep Bill and Frank for more then a year,they will be “Hooked on Squash.” Most people keep playing squash till they are no longerphysically able. It is not uncommon to have players who have played for 30 plus years.Having acustomer forthirty years is apretty steadycash flow.