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<strong>Verma</strong>, <strong>Sanjeev</strong> (2012), Flexibility in Distribution for Maximizing CustomerSatisfaction, paper presented and published at Fifth International EuropeanMediterranean (EUROMED) Conference organized by Les Roches Gruyere,University of Applied Sciences at Glion Institute of Higher Education at Glion-Montreux, Switzerland<strong>Verma</strong>, <strong>Sanjeev</strong> (2009), Do People Differ in <strong>the</strong>ir Response to AdvertisementStimuli: An Empirical Study, South Asian Journal of Management, Vol. 16, Issue3, pp. 73-85<strong>Verma</strong>, <strong>Sanjeev</strong> (2009), Do All Advertising Appeals Influence Consumer PurchaseDecision: An Exploratory Study, Global Business Review, Vol. 10, Issue 1, pp.33-43<strong>Verma</strong>, <strong>Sanjeev</strong> & Chaudhuri, R. (2009), Effect of CRM on Customer SatisfactionLevel in Service Sector in India, Journal of Marketing and Communication, Vol.5, Issue 2, 55-69<strong>Verma</strong>, <strong>Sanjeev</strong> (2009), An Empirical Analysis of Consumer’s Attitude TowardsOver <strong>the</strong> Counter (OTC) Health Supplements in India, International Journal ofIndian Culture and Business Management, Vol. 2, Issue 1, pp. 1-10<strong>Verma</strong>, <strong>Sanjeev</strong> & Chaudhuri, R. (2009), Perceptual Differences among Customerstowards determinants of Retail outlets, Abhigyan, Vol. 26, Issue 4, pp. 41-53<strong>Verma</strong>, <strong>Sanjeev</strong> & Chaudhuri, R. (2009), Creating Customer Satisfaction and<strong>Prof</strong>itable Value Chain with E-Commerce in Rural India: A Case Based Approach,International Journal of Business Insights and Transformation, Volume 2, Issue1, pp. 51-63<strong>Verma</strong>, <strong>Sanjeev</strong> (2009), Impact of Repetitive and Contextual Advertisements onConsumer Behavior: An Empirical Study” presented and published atInternational Conference on Management Science (ICAMS) organized by IEEEat SingaporeChaudhuri, R. & <strong>Verma</strong>, <strong>Sanjeev</strong> (2008), A Framework for Determining CustomerSatisfaction : An Empirical Analysis, International Journal of ElectronicMarketing and Retailing, Vol. 2, Issue 2, pp. 190-201<strong>Verma</strong>, <strong>Sanjeev</strong> & Chaudhuri, R. (2008), Meta-Analysis of Banking Services inIndia: A Customer Centric Approach, International Journal of Financial ServicesManagement, Vol.3, Issue 3/4, pp. 216-222
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